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Microsoft Advertising is #10 in Top 10 Online advertising services
Microsoft Advertising enables to use Bing search engine marketing and audience solutions to help you build your business.
Positions in ratings
#10 in Top 10 Online advertising services
Alternatives
The best alternative to Microsoft Advertising is Google Ads
Latest news about Microsoft Advertising
2019. Bing Ads rebrands to Microsoft Advertising
Bing Ads has undergone a rebranding and is now known as Microsoft Advertising. This change reflects the company's desire to indicate a broader range of offerings beyond search inventory and search data. In the announcement, Microsoft also emphasized its strong focus on personalization and artificial intelligence (AI). They have pledged to introduce additional advertising products that incorporate AI technology and are more closely integrated with users' data and businesses. It's worth noting that Bing will continue to serve as Microsoft's consumer search brand. The company firmly believes that Bing will become increasingly significant as intent data plays a crucial role in driving personalized experiences and product innovation, positioning it as a formidable competitor to Google.
2014. Bing Ads copies Google AdWords device targeting options
Bing Ads is introducing two modifications to its device targeting options. Firstly, it will merge PCs and tablets into a single device category, and secondly, it will discontinue mobile device targeting. These forthcoming changes have been motivated by users expressing their desire for Bing Ads to resemble AdWords to a greater extent. Although Bing Ads initially provided device targeting flexibility, it posed challenges for some users when managing cross-channel tools. Consequently, the update streamlines the targeting options available to advertisers, reducing them to two categories: desktop or mobile. The Bing Ads team assures that advertisers will still retain the ability to adjust their bids for tablets. Additionally, Bing will update the permissible bid modifiers for tablet targeting, with the allowable range for tablet bid modifiers from +300% to -20% starting in September.
