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Last updated: June 10, 2014
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Latest news about Bing Ads
2014. Bing Ads copies Google AdWords device targeting options
Bing Ads is rolling out two changes to its device targeting options: first, they will combine PCs and tablets into a single device, then eliminate mobile device targeting. The upcoming changes were driven by users basically telling Bing, “We want you to be more like AdWords,”. While Bing Ads still offered the flexibility of device targeting, it made it difficult for some to manage cross-channel tools. So the update reduces the number of targeting options available to advertisers to just two: desktop or mobile. The Bing Ads team notes that advertisers will still be able to make bid adjustments to their tablet bids. In addition, Bing is updating the allowable bid modifiers for tablet targeting – in September, the allowable bid modifier for tablets will range from +300% to -20%.