Top 10: Online Checkout services for business

Updated: August 01, 2023

Online checkout refers to the final step in an e-commerce transaction where customers complete their purchase by providing payment and shipping information to the online retailer. This crucial stage in the buying process involves a secure and seamless payment gateway, allowing customers to choose from various payment options, such as credit/debit cards, digital wallets, or bank transfers. An efficient online checkout process is essential for providing a positive user experience, reducing cart abandonment, and ensuring smooth and quick transactions. Online retailers must prioritize security during checkout, employing encryption and other security measures to protect customers' sensitive data. Additionally, offering guest checkout options and minimizing the number of steps required to complete a purchase can further enhance the overall online shopping experience and encourage repeat business. A well-designed online checkout system plays a pivotal role in converting website visitors into satisfied customers and driving the success of an e-commerce business. Some of the most popular online checkout services are listed below.

See also: Top 10 Payment Processing platforms

2018. PayPal Checkout improves personalization



PayPal has unveiled an innovative checkout technology designed for e-commerce websites, enabling the dynamic presentation of the most suitable payment method for individual customers. Instead of cluttering the checkout page with multiple payment options, PayPal Checkout now features "smart payment buttons" that adapt and display the appropriate set of choices based on each customer's location and preferences. This empowers retailers to seamlessly incorporate alternative payment methods, including local wallets and country-specific options, alongside the traditional PayPal button, offering a more tailored and convenient payment experience.


2017. Magento introduced Instant Purchase Checkout



Magento has made a groundbreaking move by becoming the first commerce leader to introduce an 'Amazon-like' experience as a standard feature in its latest release, Magento Commerce. This revolutionary feature, known as Instant Purchase, revolutionizes the checkout process for returning customers, offering them a faster and more seamless experience. By utilizing previously stored payment credentials and shipping information, Instant Purchase allows customers to skip various checkout steps. With a simple click on the "Instant Purchase" button found on a product detail page, customers are swiftly directed to a confirmation page where they can finalize their order. This functionality is powered by Braintree Vault, which supports stored payment information for Braintree Credit Card, Braintree PayPal, and PayPal Payflow Pro. Furthermore, merchants using Magento have the flexibility to easily customize the Instant Purchase button text and adjust the business logic to tailor the experience according to their specific requirements.


2017. Zoho launched online checkout service for small business



Zoho has recently unveiled a new service called Zoho Checkout, designed to equip businesses across various industries with essential functionalities for facilitating online payments from their customers. With Zoho Checkout, you have the ability to create and personalize pages for one-time and recurring payments. You can also incorporate your company's branding and style into the page design, and easily share it via social media or email, enabling your clients to make immediate payments, even without a dedicated website. To ensure security, Zoho Checkout employs SSL encryption and safeguards your customers' credit card information. Online payments are processed through Stripe. Pricing for Zoho Checkout begins at $9 per month, which includes three payment pages.


2014. Visa rebrands V.me to Visa Checkout



Visa is revolutionizing online retail by introducing Visa Checkout, a convenient payment option that aims to simplify the process of making purchases on mobile devices such as phones or iPads. With Visa Checkout, users can swiftly navigate through the online checkout process in just a few simple steps. By implementing a username and password system, Visa eliminates the need for users to manually enter their lengthy 16-digit credit card numbers. When utilizing Visa Checkout, users can easily select the Visa Checkout button on the product page, enter their username and password, and choose their preferred card. Visa then automatically populates the payment form with the user's credit card and shipping details. This innovative approach follows the footsteps of PayPal, which has long provided a similar payment option, and Amazon, which recently launched a competing payment button.