Top 10: Mobile Analytics services

2019. ServiceNow acquires mobile analytics startup Appsee



ServiceNow has acquired mobile analytics company Appsee. Appsee provides more than pure numerical analytics. As the name it implies, it lets developers see what the user is seeing by recording an interaction and seeing what went right or wrong as the person used the program. ServiceNow wants to take that functionality and incorporate it into its Now Platform, which enables customers to create customized service applications for their businesses, or use mobile applications it has created out of the box. The company sees this as a way to improve the UI and build more usable apps.


2016. Mobile analytics service App Annie raised $63 Million



App Annie, that helps developers, investors, and journalists looking to better understand app rankings and trends, has raised $63 million in Series E funding. The financing comes almost exactly one year after App Annie closed on $55 million in funding and brings the company’s total funding to roughly $157 million. The new capital is meant to fuel the company’s already rapid growth. The company right now claims 500,000 registered members, “hundreds” pay the company a yearly subscription for its advanced analytics services. An average yearly contract costs a subscriber $80,000 per year.

2015. Mixpanel introduced codeless mobile analytics



Mobile analytics service Mixpanel unveiled a new feature that should make it easier for mobile businesses to customize the company’s analytics tools without writing any additional code. With Codeless Mobile Analytics, customers can use a point-and-click interface to identify the interactions that they want to track in their Android or iOS app. And after the Mixpanel SDK has been installed, any additional changes will go live without an App Store update or approval. So now optimization, testing and marketing teams can adjust app analytics dashboard without having to ask for help from their developers.


2015. Flurry to provide analytics for Apple Watch app developers



Mobile analytics service Flurry, owned by Yahoo, is adding support for Apple Watch. For those developers who are building apps for the Apple Watch ecosystem, it’s important to understand how users are engaging with these new small-screen applications, as user behavior and the metrics that matter are likely to be very different from those for smartphone applications. With the newly introduced Apple Watch metrics, developers can now track new users, active users, the total event occurrences by day, the daily average event occurrences, daily average unique event users, and the percentage of app users engaging with the watch extension. This news follows mobile marketing firm Fiksu’s announcement this week that it would allow developers to track Apple Watch events, as well as Kochava’s earlier move into this space. App Annie also recently updated its Store Stats to track Apple Watch. But as one of the larger players in terms of mobile analytics, Yahoo Flurry’s support will likely reach a wide range of app developers.


2015. Mobile analytics provider Kochava acquired mobile ad optimization developer InferSystems



Mobile analytics provider Kochava has acquired ad tech company InferSystems and will use its technology to build a product called the Kochava Optimization Beacon. The new product allows the company to move beyond mobile ad measurement into optimization. Currently advertisers using Kochava have to look at campaign data, determine which ad networks or publishers aren’t performing, then contact someone at the ad network to adjust their spending accordingly. With the new Optimization Beacon, this analysis and adjustment can happen automatically, based on rules and goals identified by the advertiser. There’s plenty of ad optimization technology out there, but it’s largely controlled by the demand-side platforms, i.e., the buying tools used by many advertisers. The issue there is that advertisers are then choosing DSPs based on their optimization capabilities, not the quality of their ad inventory.


2014. Mobile analytics startup New Relic is now a billion-dollar company



New Relic, that provides app-monitoring on a SaaS-basis, ended first day of trading as a billion-dollar company. The share price ended up being 47 percent higher than the $23.00 share price it set on Thursday, and makes the company worth roughly $1.5 billion. New Relic offers SaaS Software Analytics Platform that offers Application Performance Management and Real User Monitoring for Cloud and Data Center deployed web applications implemented in Ruby, Java, .NET, Python, PHP, Node.js. New Relic also offers mobile monitoring solutions for iOS and Android applications. The company is aiming full-steam ahead for the new year and compared his company to a football player that just made the big leagues.


2014. Mobile analytics service Appsee gets $2M funding



Israeli startup Appsee, that offers an array of tools for measuring mobile app user behaviour, has topped up its funding by closing a modest $2 million series A round. Appsee has several unique features, including touch recording that tracks all touch gestures in each of an app’s screens and aggregates them into easily digestible heat maps, conversion funnels, and crash recordings that detect and record crash sessions automatically as well as provide crash logs. The goal of Appsee, of course, isn’t just to help developers improve the user experience based on the insights its analytics service can provide, but, in turn, to enable them to increase user engagement, retention and those potentially lucrative in-app purchases.


2014. Yahoo acquired mobile analytics service Flurry



Yahoo is buying Flurry, the mobile app analytics and advertising startup, with a price that could be anywhere between $200-$300M. Flurry works with some 170,000 developers, picking up data from 150 billion app sessions each month, to provide information to app publishers about their audiences, app usage and app performance, providing insights to improve how apps work. And to improve how apps make money. Flurry uses that data, for example, to power its advertising platform, which is used by brands to target specific audiences on apps in Flurry’s network, and by developers to monetise their apps with more relevant inventory. What Flurry can give to Yahoo is not just a boost in mobile advertising revenues, but, as Yahoo builds out its ad tech business, a more central role in how others are monetising and using mobile.