Kochava is #12 in Top 10 Mobile App Analytics platforms

Kochava
Kochava is a leading mobile attribution and analytics platform, with all the right features to be the only partner you’ll need. Visualize the true impact of your UA investments with real-time attribution and analytics.

Positions in ratings


#12 in Top 10 Mobile App Analytics platforms

Alternatives


The best alternatives to Kochava are: Adjust, AppsFlyer, Google Analytics



Latest news about Kochava


2015. Mobile analytics provider Kochava acquired mobile ad optimization developer InferSystems



Mobile analytics provider Kochava has recently completed the acquisition of ad tech company InferSystems, intending to leverage its technology for the development of a new product known as the Kochava Optimization Beacon. This innovative product enables Kochava to expand its offerings from mobile ad measurement to optimization. Presently, advertisers utilizing Kochava need to manually examine campaign data, identify underperforming ad networks or publishers, and subsequently engage with the respective ad network to adjust their spending accordingly. However, with the introduction of the Optimization Beacon, this analysis and adjustment process can be automated, based on predetermined rules and goals set by the advertiser. While there are various ad optimization technologies available, most are controlled by demand-side platforms (DSPs), which are the purchasing tools commonly used by advertisers. Consequently, advertisers tend to select DSPs based on their optimization capabilities rather than the quality of their ad inventory, posing a challenge in the industry.