Creatio vs Microsoft Dynamics 365
Last updated: November 02, 2021
Creatio (formerly bpmonline) is a single platform to accelerate sales, marketing, service. It's a process-driven cloud based software that connects the dots between marketing, sales and customer service, allowing to efficiently manage the complete customer journey – from lead to order, and to ongoing account maintenance.
With intelligent business applications across CRM and ERP, Microsoft Dynamics 365 gives you choice. Start with just what you need to run your business—and delight your customers. And then add apps as your needs change.
Creatio vs Microsoft Dynamics 365 in our news:
2021. Microsoft announces new tools to modernize supply chain and manufacturing
Microsoft is announcing a new manufacturing solution called the Microsoft Cloud for Manufacturing, along with Dynamics 365 Supply Chain Insights, a tool designed to give customers more visibility into what’s happening along their supply chain routes and intelligence to deal with issues as they arise. The manufacturing cloud is designed to help collect these signals and warn manufacturers when they might need additional supplies. The Supply Chain Insights tool is specifically designed to map out supply chain routes and root out issues that could affect delivery of key raw materials before bottlenecks happen. Together they are designed to bring more agility and flexibility to manufacturing companies.
2021. Creatio raises $68M for its low-code CRM platform
Creatio, low-code platform that helps other companies automate business processes, has raised $68 million. Creatio also has a genre focus, namely that it touts its platform’s ability to help automate work in the CRM space — think marketing and sales-related tasks. Creatio’s competitive edge comes in part from how quickly it can help companies automate; the faster that companies can get from a low-code platform to live apps matters. The low-code world that Creatio competes in is a broad space that is seeing active investment now.
2020. Microsoft introduced its customer data platform inside Dynamics 365
Microsoft announced a major update to its Dynamics 365 product line, which correlates to the growing amount of data in the enterprise and how to collect and understand that data to produce better customer experiences. The company is adding functionality to its customer data platform (CDP), a concept all major vendors (and a growing group of startups) have embraced. It pulls together into one place all of the customer data from various systems, making it easier to understand how the customer interacts with you, with the goal of providing better experiences based on this knowledge. Microsoft’s CDP is called Customer Insights. Microsoft clearly isn’t alone in this type of offering, as every big company that sells marketing tools from Adobe to Salesforce to SAP is offering similar products for similar reasons.
2019. Bpm’online rebrands as Creatio
Low-code business process automation and CRM company Bpm’online has announced that it is rebranding to Creatio. The new name reflects company's strong belief that everyone will become a developer, able to automate ideas and create custom solutions in minutes. The company has been highly recognized as a market leader by key industry analysts. Its intelligent platform accelerates sales, marketing, service and operations for thousands of customers and hundreds of partners worldwide.
2018. Microsoft launches new AI applications for Dynamics 365 CRM
A year ago Microsoft introduced its first Dynamics 365 AI solutions and today it’s expanding this portfolio with the launch of three new products: Dynamics 365 AI for Sales, Customer Service and Market Insights. Dynamics 365 AI for Sales, unsurprisingly, is meant to help sales teams get deeper insights into their prospects using sentiment analysis. That’s obviously among the most basic of machine learning applications these days, but AI for Sales also helps these salespeople understand what actions they should take next and which prospects to prioritize. Similarly, the Customer Service app focuses on using natural language understanding to understand and predict customer service problems and leverage virtual agents to lower costs. Finally, Dynamics 365 AI for Market Insights does just what the name implies: it provides teams with data about social sentiment, but this, too, goes a bit deeper.
2017. Microsoft integrated LinkedIn with Dynamics 365
Microsoft announced some significant integrations between the professional social network LinkedIn (that it bought last year) and Microsoft Dynamics 365, the company’s CRM and ERP suite. First of all, the company is linking Dynamics 365 and the LinkedIn Sales Navigator tool to give sales people access to its database of 500 million users. Microsoft is also announcing a tool for HR pros called Dynamics 365 for Talent, which gives Dynamics 365 ERP users, the ability to search for new talent directly from LinkedIn’s Recruiter and Learning solutions, and manage employees from recruitment throughout their time with company.
2016. Microsoft Dynamics 365 became generally available
Microsoft announced the general availability of Dynamics 365 - the cloud solution combining its ERP and CRM that will compete with Salesforce. It costs from $70/user/month and provides web interface and mobile app, or can be used inside the familiar Outlook apps. Microsoft has also built in a couple of intelligence features into the release designed specifically for sales and service personnel. First, there is Customer Insights, a stand-alone cloud service, which enables users to bring in a variety of internal and external data sources (like Facebook and Trip Advisor). The second piece is called Relationship Insights, which as the name suggests gives sales people information about the status of their customer relationships at any given moment. It’s built on the on the Cortana Intelligence Suite, which Microsoft introduced in 2015 and uses tools like sentiment analysis to check on the likelihood of the deal closing and the next best action to take. So, Microsoft has consolidated its artificial intelligence tools into a single, coherent division and just about every vendor - not just those selling CRM - is trying to build some level of intelligence into its products.
2016. Microsoft to merge CRM and ERP into integrated cloud platform Dynamics 365
Microsoft announced its intention to combine the Dynamics CRM and ERP products into an integrated platform Dynamics 365 on top of which it is hoping third parties will build applications. It will also have deep connections with the cloud office suite, as well as to Cortana voice intelligence and PowerBI data visualization. In order to break down this rather elaborate system into more manageable chunks, the company is offering discrete applications on top of the platform including specific apps for finance, field service, sales, operations, marketing, project service automation and customer service. In addition, the company announced it’s launching the obligatory app store it’s calling Microsoft AppSource where developers can build and distribute their own apps, giving them a complete solution. The store will open with over 200 apps developed by early adopters.
2016. MS Dynamics CRM update targets IoT
Microsoft released the Spring 2016 Wave update of its Dynamics CRM. This new edition of Dynamics CRM is a core element of Microsoft's digital transformation strategy. With it the company is enabling new personalized, proactive and predictive customer experiences. The update comes with a nod to the Internet of Things (IoT) with the unveiling of Connected Field Service, a preview offering that provides out-of-the-box IoT to field service capabilities. It offers enterprises the ability to monitor any IoT-connected device, pin-down anomalies and generate alerts that trigger automated responses to the perceived problem, or threat. Availability and proximity of service technicians with the right skills and tools are then matched against the service requirement and routed to customer locations to take preventive action.
2015. Microsoft Dynamics CRM 2016 - the most comprehensive upgrade ever
Microsoft is billing the next release of its Dynamics CRM 2016 (coming in Q4) as the most comprehensive upgrade ever. The product has been completely redesigned, with the on-prem and cloud versions receiving major upgrades. The latest version involves four main areas that Microsoft wants to emphasize in this release including productivity, mobility, intelligence and customer service. Today’s announcement also included CRM for Outlook, which provides direct integration with the Microsoft email platform, where many sales people tend to live during the day. It’s worth noting that while this is a major release announcement, the company has been making ongoing updates to the cloud version of the product. This announcement is simply the culmination of that work, while the on-prem users will be seeing these updates for the first time.