Microsoft Dynamics 365 is #5 in Top 23 Online CRM software

Last updated: January 18, 2020
With intelligent business applications across CRM and ERP, Microsoft Dynamics 365 gives you choice. Start with just what you need to run your business—and delight your customers. And then add apps as your needs change.

Positions in ratings

#5 in Top 23 Online CRM software

#5 in Top 11 Online ERP software


The best alternatives to Microsoft Dynamics 365 are: Salesforce, SAP ERP, NetSuite, HubSpot

Latest news about Microsoft Dynamics 365

2018. Microsoft launches new AI applications for Dynamics 365 CRM

A year ago Microsoft introduced its first Dynamics 365 AI solutions and today it’s expanding this portfolio with the launch of three new products: Dynamics 365 AI for Sales, Customer Service and Market Insights. Dynamics 365 AI for Sales, unsurprisingly, is meant to help sales teams get deeper insights into their prospects using sentiment analysis. That’s obviously among the most basic of machine learning applications these days, but AI for Sales also helps these salespeople understand what actions they should take next and which prospects to prioritize. Similarly, the Customer Service app focuses on using natural language understanding to understand and predict customer service problems and leverage virtual agents to lower costs. Finally, Dynamics 365 AI for Market Insights does just what the name implies: it provides teams with data about social sentiment, but this, too, goes a bit deeper.

2017. Microsoft integrated LinkedIn with Dynamics 365

Microsoft announced some significant integrations between the professional social network LinkedIn (that it bought last year) and Microsoft Dynamics 365, the company’s CRM and ERP suite. First of all, the company is linking Dynamics 365 and the LinkedIn Sales Navigator tool to give sales people access to its database of 500 million users. Microsoft is also announcing a tool for HR pros called Dynamics 365 for Talent, which gives Dynamics 365 ERP users, the ability to search for new talent directly from LinkedIn’s Recruiter and Learning solutions, and manage employees from recruitment throughout their time with company.

2016. Microsoft Dynamics 365 became generally available

Microsoft announced the general availability of Dynamics 365 - the cloud solution combining its ERP and CRM that will compete with Salesforce. It costs from $70/user/month and provides web interface and mobile app, or can be used inside the familiar Outlook apps. Microsoft has also built in a couple of intelligence features into the release designed specifically for sales and service personnel. First, there is Customer Insights, a stand-alone cloud service, which enables users to bring in a variety of internal and external data sources (like Facebook and Trip Advisor). The second piece is called Relationship Insights, which as the name suggests gives sales people information about the status of their customer relationships at any given moment. It’s built on the on the Cortana Intelligence Suite, which Microsoft introduced in 2015 and uses tools like sentiment analysis to check on the likelihood of the deal closing and the next best action to take. So, Microsoft has consolidated its artificial intelligence tools into a single, coherent division and just about every vendor - not just those selling CRM - is trying to build some level of intelligence into its products.

2016. Microsoft to merge CRM and ERP into integrated cloud platform Dynamics 365

Microsoft announced its intention to combine the Dynamics CRM and ERP products into an integrated platform Dynamics 365 on top of which it is hoping third parties will build applications. It will also have deep connections with the cloud office suite, as well as to Cortana voice intelligence and PowerBI data visualization. In order to break down this rather elaborate system into more manageable chunks, the company is offering discrete applications on top of the platform including specific apps for finance, field service, sales, operations, marketing, project service automation and customer service. In addition, the company announced it’s launching the obligatory app store it’s calling Microsoft AppSource where developers can build and distribute their own apps, giving them a complete solution. The store will open with over 200 apps developed by early adopters.

2016. MS Dynamics CRM update targets IoT

Microsoft released the Spring 2016 Wave update of its Dynamics CRM. This new edition of Dynamics CRM is a core element of Microsoft's digital transformation strategy. With it the company is enabling new personalized, proactive and predictive customer experiences. The update comes with a nod to the Internet of Things (IoT) with the unveiling of Connected Field Service, a preview offering that provides out-of-the-box IoT to field service capabilities. It offers enterprises the ability to monitor any IoT-connected device, pin-down anomalies and generate alerts that trigger automated responses to the perceived problem, or threat. Availability and proximity of service technicians with the right skills and tools are then matched against the service requirement and routed to customer locations to take preventive action.

2015. Microsoft Dynamics CRM 2016 - the most comprehensive upgrade ever

Microsoft is billing the next release of its Dynamics CRM 2016 (coming in Q4) as the most comprehensive upgrade ever. The product has been completely redesigned, with the on-prem and cloud versions receiving major upgrades. The latest version involves four main areas that Microsoft wants to emphasize in this release including productivity, mobility, intelligence and customer service. Today’s announcement also included CRM for Outlook, which provides direct integration with the Microsoft email platform, where many sales people tend to live during the day. It’s worth noting that while this is a major release announcement, the company has been making ongoing updates to the cloud version of the product. This announcement is simply the culmination of that work, while the on-prem users will be seeing these updates for the first time.

2014. Microsoft quietly launches Dynamics NAV ERP apps for iPad, Android, Windows 8

Microsoft's Dynamics team has rolled out Dynamics NAV client apps for iPad, Android and Windows 8.x. The new Dynamics NAV client apps are free, but require Microsoft's Dynamics NAV ERP on the back end. Different sets of features are supported in the clients depending on which version of the Dynamics NAV server apps they use. Microsoft is also aiming to deliver its latest major release - Dynamics NAV 2015 release - before the end of this year. Dynamics NAV is one of Microsoft's four ERP apps, is aimed largely at small business users. The Dynamics AX team also introduced earlier this year a touch-first Modern/Metro-Style shop-floor control app for Windows 8.

2014. Microsoft Dynamics CRM adds social media marketing features

Microsoft announced new capabilities in marketing, customer care and social listening for Dynamics CRM. This new releases are integrated with Microsoft Office 365, Yammer, Lync, Skype, SharePoint and Power BI for Office 365.  Microsoft Social Listening includes the ability to tap into social conversations to get real-time feedback on brand, products, competitors, campaigns and issues that might be relevant to business. How does Microsoft's play into marketing compare with some other big fish? To position itself, Microsoft acquired MarketingPilot in October 2012. Last year, Oracle bought Responsys, Salesforce acquired ExactTarget and Adobe's big get was Neolane.

2013. Microsoft Dynamics CRM Online adds iPad, Yammer support

Recently Terrasoft released mobile (iOS and Android) apps for its BPMonline CRM, and may be it remembered to Microsoft that the users of its CRM system also want to have a normal mobile access to customer data. Microsoft promised to release the mobile client for Microsoft Dynamics CRM back in May 2012, then at the end of the last year, then by February 2013. It's now March and Microsoft has really launched something. But it's not a full-fledged mobile app, but just a web interface for the iPad browser, which of course, can't work offline and has many limitations. When the normal mobile CRM app will appear? Microsoft promises "in the first half of this year." But Microsoft has a Yammer - the social intranet, that Terrasoft doesn't provide. And Microsoft has integrated this Yammer with Microsoft Dynamics CRM Online, to make the system more collaborative. However, Microsoft Dynamics CRM already had the similar module - Activity Feeds, that provides almost the same functionality. So this news - is intended only to attract Yammer users to Microsoft's CRM (actually, this was the main reason why Microsoft acquired Yammer).

2011. Microsoft Dynamics AX 2012 adds cloud services

MBS President, Kirill Tatarinov (at the left) plays with Dynamics AX 2012 via Kinect Last week the new version Microsoft Dynamics AX 2012 became available in 25 countries (Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Iceland, Ireland, Italy, Malaysia, Mexico, Netherlands, New Zealand, Norway, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Switzerland, Thailand, UK, US). This new version is interesting for us because it finally adds the cloud services. They work from the Windows Azure cloud in combination with the general ERP software, which can be installed on the company's own server or hosted in a partner data center. Thus, it implements the Microsoft's favorite concept - S + S (Software + Service). Customers can access the cloud services via the customer portal at There are four groups of services: - Commerce Services - enable to integrate ERP system with e-commerce sites (such as eBay) and automate the online sales - Sites Services - enable to create extranet sites to automate business processes, which involve partners and customers - Payment Services - enable to accept credit and debit card transactions - RapidStart Services - Quick Start Wizard that allows to customize ERP for your individual business needs Microsoft says that the next version of Dynamics Nav, which will be released next year, the first fully cloud-enabled product and operate on Azure. In addition, previously they promised that MS Dynamics ERP will become a part of the SaaS-office suite Office 365.

2011. Vibe - social layer for MS Dynamics CRM

Microsoft's own enterprise Twitter clone called OfficeTalk is rumored to appear soon. But rumors are rumors, and meanwhile MS Dynamics CRM users look with envy at Salesforce users who have the free Chatter. However, now they also get an option. Sonoma Partners (Microsoft's implementation partner) today announced the availability of the free (Community) version of Vibe - the social network for MS Dynamics CRM. Vibe, like most similar solutions is based on microblogs that are created either by users or automatically by the system when some event occurs (for example, new order is entered). Users can subscribe to activity feeds of their colleagues, work-groups, particular topic and system alerts in order to keep abreast of everything that is happening and collaborate on tasks. User can insert in the message files, pictures, videos, links to the customer's page and other objects in the CRM system (e.g. invoice or opportunity). Interestingly, the discussions about a specific CRM object is automatically attached to it. For example, if you have discussed a customer with your colleague, this discussion will be visible in the customer page in MS Dynamics CRM. Vibe - is an in-house system. But it works either with MS Dynamics CRM 2011 or Microsoft Dynamics CRM Online. The community edition has no difference with the paid version but is provided without vendor's support. You can download it here.

2011. MS Dynamics CRM Online is available globally

Probably it's the first time in Microsoft's history, when SaaS version of a product appears before the in-house version. Yesterday the company launched the SaaS version of its CRM system Microsoft Dynamics CRM Online 2011. The in-house version will appear only on February 28 (it turned out that it needs more testing). But most importantly, SaaS version, which untill now was available only in the U.S. and Canada, has been translated into 40 languages and is now available in 40 countries. : Austria, Australia, Belgium, Brazil, Canada, Colombia, Costa Rica, Chile, Cyprus, Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Ireland, Israel, Italy, Japan, Luxembourg, Malaysia, Mexico, Netherlands, New Zealand, Norway, Peru, Poland, Portugal, Puerto Rico, Romania, Singapore, Spain, Sweden, Switzerland, Trinidad and Tobago, the United Kingdom, and the United States. Microsoft Dynamics CRM Online 2011 costs only $44/month per user. Moreover, until June 30 it will cost only $34/month. The price is its main advantage over the major SaaS-analogs. For example, Salesforce Professional costs $65/month and Oracle CRM On Demand - $ 75/month. In addition, Microsoft also provides the $200 discount for each user jumping to MS CRM from these competing products. However MS Dynamics CRM Online (for normal use) still requires other (paid) products: MS Outlook, Office, Sharepoint.

2010. Microsoft plans to provide Dynamics ERP as SaaS service

Michael Park, Corporate Vice President of Microsoft’s Business Solutions team, shared some plans about the future of company's SaaS suite Microsoft BPOS. BPOS (Business Productivity Online Services) currently includes MS Exchange Online, MS SharePoint Online, MS Office Communications Online and Office Live Meeting. And Microsoft is going to add Dynamics CRM and Dynamics ERP to this package. While it's no surprise with CRM (Microsoft has been providing the SaaS version Dynamics CRM Online for quite a long time), the SaaS ERP from Microsoft - is something new. Today some Microsoft partners are already providing vendor's ERP solutions as hosted services, but Microsoft never told about the release of the own SaaS ERP version. Moreover, Park used the title "MS Dynamics ERP". As we know, Microsoft actually has 4 ERP systems: Dynamics AX (Axapta), Nav (Navision), GP (Great Plains) and SL (Solomon). All these solutions have been acquired by Microsoft and the company hasn't yet succeed in combining them into single solution. Although recently, Microsoft representatives frequently use the title MS Dynamics ERP, preparing people to the fact that 4 systems will merge into one. In addition, Microsoft plans to move BPOS with CRM and ERP to the Azure platform (currently they work separately). It will be a good step for Microsoft and for its clients. First, all applications will run on the single infrastructure that will allow to integrate them more easily. Second, there will be a single sign-on. Third, there will be a single billing. Besides, in order to motivate partners to sell the SaaS solutions, Microsoft is going to double the margins for those who sell the hosted bundle. And most probably BPOS will be renamed to Union. And not just because ERP and CRM are not "Productivity" tools. More than a few Microsoft critics have referred BPOS as “Big Piece of Shit” and Microsoft bosses are not happy with that.

2010. Microsoft sues SaaS industry in danger

This week, Microsoft filed a lawsuit against Salesforce, blaming the SaaS company in violating 9 patents. These patents are not about CRM functionality (it would be strange, because Salesforce CRM appeared earlier than Microsoft CRM was developed), but about basic software technologies. For example, here is the technology of displaying web-page with embedded menu: "A request for a web page is received from a web browser In response to the request, a web page and an applet associated with the web page are packaged for transmission to the web browser. The web page and the applet are then transmitted to and downloaded by the web browser. When the web page is displayed and the applet is executed by the web browser, the applet creates and manages an embedded menu in the displayed web page under control of the applet . This embedded menu provides a user of the web browser with a plurality of links through one action in the displayed web page." Perhaps having this patent, Microsoft could close any SaaS vendor, but they have chosen Salesforce, their main competitor on CRM market. Interestingly, the Zoho CEO, Sridhar Wembach, who has many reasons not to love Salesforce, supported Salesforce in Zoho blog. He says, "With this action, Microsoft has crossed an important line. I used to respect Microsoft. Today, they lost my respect as a competitor. Oh, yes, they may win or they may lose in court. But they know in their heart of hearts that what they are doing is wrong. Ultimately it is a question of self-respect as a software developer; I assume Bill Gates respected himself enough not to take this path, but I understand times have changed at Microsoft. We have had our disagreements with Salesforce, but today we are all Salesforce. Mr. Benioff I hope you win this, for the sake of all of us in this industry. We are all Salesforce today. " An interesting post appeared also in 37Signals' blog: "Big companies where both sides have huge patent inventories might have fun with this sort of sue and counter-sue, but when the titans reach outside of their country club gardens to pick on someone a speck of their size, it’s truly disgusting". And the post ends with "Fucking patent trolls. Fucking Microsoft. What a sad day".