Adobe Analytics vs Zoho Analytics
Last updated: November 16, 2018
No matter where you are with your maturity with analytics, Adobe Analytics can help. It helps to bring all your data under one roof — from web and mobile to CRM and connected cars — for the clearest possible picture of your customer and your business. It provides robust and best-in-class tools to help everyone in your company turn all the customer data you’ve gathered in to what-, why-, and how-style insights that actually deliver ROI.
Zoho Analytics (previously, Zoho Reports) is a self-service BI and data analytics software that lets you create visually appealing data visualizations and insightful dashboards in minutes.
Adobe Analytics vs Zoho Analytics in our news:
2018 - Zoho Analytics got AI-powered Assistant
Zoho Analytics now sports the AI-powered Zia, Zoho’s intelligent assistant. Whether it be questions like ‘Get me the support tickets received this month, by product by region’ or ‘Give me sales by country by channel’, you just ask Zia. Zia converts such questions asked in natural language to complex SQL queries in the back end, and comes up with multiple relevant report suggestions. You can save the suggestion that best suits you as a report directly. Besides, the new Zoho Analytics makes it easier to analyze data from across apps, and to easily create interactive reports and dashboards and predicts future trends accurately based on their past data. Also Zoho Analytics adds seven new connectors for popular business apps. Each of these connectors come with more than 100 pre-built domain-specific reports and KPI dashboards that users can benefit from right away.
2018 - Adobe introduced AI assistant for Adobe Analytics
Adobe introduced an AI-fueled virtual assistant called Intelligent Alerts to help Adobe Analytics users find deeper insights they might have otherwise missed. The way it works is the analyst receives some alerts they can dig into to give them additional insights. If they don’t like what they’re seeing, they can tune the system and it should learn over time what the analyst needs in terms of data. They can configure how often they see the alerts and how many they want to see. This all falls within the realm of Adobe’s artificial intelligence platform they call Sensei. Adobe built Sensei with the idea of injecting intelligence across the Adobe product line.