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Adobe Analytics vs Zoho Analytics
June 11, 2023 | Author: Michael Stromann
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No matter where you are with your maturity with analytics, Adobe Analytics can help. It helps to bring all your data under one roof — from web and mobile to CRM and connected cars — for the clearest possible picture of your customer and your business. It provides robust and best-in-class tools to help everyone in your company turn all the customer data you’ve gathered in to what-, why-, and how-style insights that actually deliver ROI.
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Zoho Analytics (previously, Zoho Reports) is a self-service BI and data analytics software that lets you create visually appealing data visualizations and insightful dashboards in minutes.
Adobe Analytics and Zoho Analytics are two popular analytics platforms that help businesses gain valuable insights from their data. Adobe Analytics, part of the Adobe Experience Cloud, offers powerful tools for analyzing customer data, tracking website performance, and measuring marketing campaign effectiveness. It provides advanced segmentation capabilities, real-time reporting, and robust visualization options. Adobe Analytics is particularly well-suited for enterprise-level organizations with complex data analysis needs. On the other hand, Zoho Analytics is a user-friendly and affordable analytics solution that caters to small and medium-sized businesses. It allows users to connect and blend data from multiple sources, build interactive dashboards and reports, and collaborate with team members. Zoho Analytics offers a range of self-service analytics capabilities, making it suitable for businesses looking for a cost-effective and easy-to-use solution.
See also: Top 10 Business Intelligence software
See also: Top 10 Business Intelligence software
Adobe Analytics vs Zoho Analytics in our news:
2021. Zoho Analytics 5.0 uses AI and ML to assist you in getting insights from your data
Zoho has introduced an updated version of its self-service BI & analytics platform, Zoho Analytics. This enhanced version now incorporates Zoho DataPrep, a cloud-based service that augments data preparation and management capabilities. Additionally, Zoho Analytics Embedded BI empowers independent software vendors (ISVs) and developers to seamlessly integrate Zoho Analytics into their own product or solution offerings. The introduction of Zoho Analytics Marketplace enables partners and third-party vendors to create analytics applications on top of Zoho Analytics and market them through the Zoho Marketplace. The updated version also includes Zoho Analytics Native Apps, which are applications developed by Zoho and natively embedded within third-party apps, making them readily available in their respective marketplaces. With the integration of the AI assistant Zia, users can engage in natural language conversations with Zia, eliminating the need to learn complex SQL querying. This allows users to obtain relevant reports and receive the necessary answers in a conversational manner.
2018. Zoho Analytics got AI-powered Assistant
Zoho Analytics now incorporates Zia, an AI-powered intelligent assistant. With Zia, you can effortlessly ask questions in natural language, such as "Provide me with support tickets received this month, categorized by product and region" or "Give me sales data by country and channel." Zia translates these inquiries into complex SQL queries in the backend and suggests multiple relevant reports. You can save the most suitable suggestion directly as a report. Additionally, the new version of Zoho Analytics streamlines data analysis across various applications, enabling the creation of interactive reports and dashboards. It accurately predicts future trends based on historical data. Furthermore, Zoho Analytics introduces seven new connectors for popular business apps. Each connector includes over 100 pre-built reports and KPI dashboards specific to different domains, offering immediate benefits to users.
2018. Adobe introduced AI assistant for Adobe Analytics
Adobe has unveiled Intelligent Alerts, an AI-powered virtual assistant designed to enhance the capabilities of Adobe Analytics by assisting users in uncovering valuable insights that may have gone unnoticed. This intelligent assistant works by delivering alerts to analysts, which they can explore to gain deeper understanding and additional insights. If the analyst is unsatisfied with the results, they have the ability to fine-tune the system, allowing it to learn and adapt to their specific data requirements over time. Users have the flexibility to configure the frequency and quantity of alerts they receive. Intelligent Alerts is part of Adobe's broader artificial intelligence platform, known as Sensei, which aims to infuse intelligence throughout the entire range of Adobe products.
