Adobe Analytics is #16 in Top 22 Business Intelligence software
Last updated: October 31, 2020
No matter where you are with your maturity with analytics, Adobe Analytics can help. It helps to bring all your data under one roof — from web and mobile to CRM and connected cars — for the clearest possible picture of your customer and your business. It provides robust and best-in-class tools to help everyone in your company turn all the customer data you’ve gathered in to what-, why-, and how-style insights that actually deliver ROI.
Positions in ratings
#16 in Top 22 Business Intelligence software
The best alternatives to Adobe Analytics are: Google Analytics, Microsoft Power BI, Tableau, Mixpanel
Latest news about Adobe Analytics
2018. Adobe introduced AI assistant for Adobe Analytics
Adobe introduced an AI-fueled virtual assistant called Intelligent Alerts to help Adobe Analytics users find deeper insights they might have otherwise missed. The way it works is the analyst receives some alerts they can dig into to give them additional insights. If they don’t like what they’re seeing, they can tune the system and it should learn over time what the analyst needs in terms of data. They can configure how often they see the alerts and how many they want to see. This all falls within the realm of Adobe’s artificial intelligence platform they call Sensei. Adobe built Sensei with the idea of injecting intelligence across the Adobe product line.