Top 10 Online Survey software

July 29, 2023 | Editor: Sandeep Sharma

Online Survey software enables companies to create online polls and surveys to capture customer feedback, understand it in real-time, and take action to improve the customer experience
Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey service. Build your own surveys or choose from our templates. Choose how to distribute and start collecting responses. Use our powerful analytical tools for intelligent insights.
Typeform makes asking questions easy, human & beautiful. Create awesome online forms with Typeform, the FREE online survey tool that makes asking questions easy, human & beautiful.
Online Survey Software & Insight Platform. Keeping a pulse on your customers doesn't have to be hard. Qualtrics survey software makes it easy to track customer satisfaction, loyalty, and feedback. As the top online survey platform to academic institutions and market researchers everywhere, conducting marketing research has never been easier. Qualtrics makes it easier, faster, and more affordable to conduct 360-degree employee assessments and get 360 feedback.
Create a form and collect the responses in a Google Docs spreadsheet. To get started view all templates or click on one of the categories below. It's free
Easy-to-use online form builder for every business. Create online forms and publish them. Get an email for each response. Collect data.
Microsoft Forms is an online survey creator, part of Office 365. Forms allows users to create surveys and quizzes with automatic marking.
Wufoo's online form builder helps you create custom forms in minutes. Use Wufoo to create registration forms, application forms, surveys, contact forms, ...
Alchemer takes the voice of the customer out of dashboards and puts it into the hands of your people. So they can build the customer ecosystem. So they can engage at the front lines. So they can workflow, integrate and report.
LimeSurvey - the free and open source survey software tool written in PHP based on a MySQL, PostgreSQL or MSSQL database. LimeSurvey has a lot of features and contains everything you need for doing nearly every survey with grace.
Medallia enables companies to capture customer feedback, understand it in real-time, and take action to improve the customer experience (CX). Medallia makes it possible by systematically engaging everyone: your customers, your frontline, and your leadership.
  on Live Enterprise
Software that enables organizations to conduct customer and employee feedback, and market research programs. Our customers are primarily Global 5000 companies and Market Research agencies worldwide, who rely on our wide range of products for feedback/data collection, panel management, data processing, analysis, and reporting.
Easily create professional online surveys. Gather opinions, analyze data and make smarter decisions. Our easy-to-use editor takes complexity out of your way and allows you to focus on the content on your surveys. Zoho Survey’s custom iPad app lets you create quick surveys and access your reports on the iPad.
Pollfish is a survey platform which provides access to millions of smartphone users. If you can create a facebook profile you can create a survey with Pollfish. Pollfish reaches millions of smartphone users who are ready to take your survey. Get real-time results from a wide variety of audiences.
Customer Satisfaction Software & Survey Tool. Easiest way to collect feedback from customers and employees with stunning CSAT, CES & NPS Surveys.

Latest news about Online Survey software

2021. Attest raises $60M to expand its no-code approach to research-surveys-as-a-service

Surveys have been a common tool used by marketing teams and business decision-makers to gain insights into customer preferences. However, creating surveys can be expensive, challenging to scale, and rely heavily on the credibility of the data collected. Today, a London-based startup called Attest is addressing these challenges with its cloud-based, no-code, big-data solution. The company has secured $60 million in funding following significant business growth in recent years. Attest has developed an extensive database compiled from numerous individual panels and user groups, encompassing a staggering 110 million consumers across 49 countries. The platform allows any user, regardless of technical expertise, to create customized surveys within minutes. Users can target specific segments from the vast consumer pool and receive responses within 24 hours, often even sooner. The innovative approach of Attest enables businesses to efficiently gather valuable data and insights without the complexities and limitations traditionally associated with surveys.

2021. Atheneum nabs $150M to build out its “research as a service” platform for virtual surveys and interviews

Atheneum, a provider of a research platform for companies to conduct and analyze qualitative expert consultations, quantitative surveys, and big data products sourced through virtual interviews and surveys with stakeholders, has secured $150 million in funding. The company offers its platform as a SaaS-style cloud service, combining technology and human interaction to cater to clients' specific needs. This approach aligns with the evolving preferences of businesses seeking technology and IT services that enhance their engagement with customers. As the "research-as-a-service" space gains momentum, Atheneum can expect increased competition from players like SurveyMonkey, Mailchimp, Salesforce, and Microsoft's LinkedIn, all vying to expand their toolsets and provide more efficient business solutions.

2021. Great Question gets $2.5M seed round to make customer research easier

Customer research plays a crucial role in the success of software companies, but there are numerous challenges involved, such as identifying the appropriate group of individuals to survey. Great Question, a startup committed to democratizing the process of building and engaging with custom panels for companies of all sizes, regardless of their scale, has secured $2.5 million in seed funding. The platform offers a comprehensive suite of tools that enable interviewing customers regarding product ideas and strategies, identifying product-market fit, conducting usability studies on UX designs, and evaluating the performance of marketing landing pages. Great Question encompasses essential components for effective customer research, including intelligent survey templates, prototype testing, scheduling utilities, and transcription capabilities, all conveniently consolidated in a single location, facilitating seamless information sharing among teams. Notably, one of its key strengths lies in its customer recruitment and filtering tools, enhancing the precision and efficiency of the research process.

2021. User Interviews, the CRM for qualitative user research, raises $10M

User Interviews, a company that has developed a CRM specifically for product research teams to obtain user feedback, recently concluded a Series A funding round, securing $10 million. Traditionally, conducting user research studies can be a time-consuming process, often taking weeks or even months. Recognizing this challenge, User Interviews decided to create a platform that could rapidly and effectively source research participants by utilizing an algorithm to match qualified and engaged individuals with clients. This platform, known as Recruit, operates on an a la carte model. In addition to Recruit, the company also launched Research Hub, which serves as a CRM and recruitment tool for research teams to manage their participant panels. It's important to note that User Interviews does not conduct surveys or A/B tests directly, but rather assists companies in managing participants and handling logistics for their studies.

2020. UserLeap raises $16M to bring better qualitative data to Product managers

Product managers face the challenge of effectively utilizing both quantitative and qualitative data to achieve success. However, organizations seeking rapid productization and innovation struggle with the task of mapping quantitative data to qualitative insights and gathering high-quality data. UserLeap believes it has discovered a superior solution and recently concluded a $16 million Series A funding round. UserLeap provides product teams with a streamlined approach by allowing them to insert a concise line of code into their product. This integration enables the delivery of contextual micro-surveys directly to users within the product itself. The company reports that these micro-surveys typically yield response rates ranging from 20% to 30%, with some cases even reaching an impressive 90% response rate. Additionally, UserLeap's dashboard processes the natural language used by respondents and organizes the data. For instance, if one user mentions "price" while another references "cost," these responses are grouped together, facilitating comprehensive analysis.

2020. SurveyGizmo changes name to Alchemer

SurveyGizmo, a leading provider of customer experience (CX) and voice-of-the-customer (VOC) technology, has officially rebranded itself as Alchemer. The name change reflects the company's renewed focus on assisting businesses in their transformation into customer-centric organizations. Alchemer's comprehensive platform offers a wide range of tools including surveys, workflow management, audience targeting, communication capabilities, and data analysis. These features empower organizations of all sizes to effectively collect, integrate, and take action based on the feedback from their customers. Alchemer goes beyond traditional solutions by introducing innovative offerings such as Activated NPS and Sales Motion Optimizer, which personalize customer engagement and generate valuable insights for businesses to act upon.

2017. Google Forms get intelligent response validation

Google has introduced an update to its online survey building service, Google Forms. This update brings a range of new features, including intelligent response validation, which suggests appropriate response validation options for different fields. For instance, when requesting an email address, Forms will recommend selecting the "Accept emails only" option. Similar suggestions are provided for fields such as URLs and age. Another addition is the ability for Forms users to request file uploads from individuals outside their company. However, this feature is only available if both the user's company and the respondent's company permit cross-domain file sharing in Google Drive. Additionally, Google has introduced a new question type called the checkbox grid, enabling respondents to select multiple options presented in a table format. Forms now also offer settings that can be applied to all new forms, allowing users to choose, for example, to always collect email addresses. Furthermore, users can easily reorder sections with just a few clicks.

2015. Mobile survey platform Pollfish scores $2.5M

The Series A funding round for the mobile survey platform Pollfish has concluded, raising $2.5 million. Pollfish provides a platform that enables users to distribute surveys and polls to mobile app users while offering publishers and app developers an alternative revenue generation method instead of traditional advertising. Over the past year, the startup claims to have reached a user base of 120 million. Pollfish offers a "DIY survey tool" for those interested in conducting surveys, allowing them to create surveys, select target audiences, and receive real-time results. Additionally, developers can integrate Pollfish into their Android and iOS applications through the company's provided SDK, enabling them to monetize their products by running surveys.

2014. Zoho Survey got fully customizable themes

Customer survey tool Zoho Survey introduces new customizable themes, empowering users to unleash their creativity in design. With these themes, you can incorporate your company logo into the background or header, select colors that align with your brand, and personalize every aspect of the theme, including the submit button. The best part is, there's no need for any coding knowledge. Once you've crafted a stunning design, you can save the theme for future surveys. According to the company, combining your brand's personality with visually appealing surveys captures customer attention and leads to improved response rates. By utilizing surveys, you can actively engage with customers and gather valuable feedback. Let your unique personality shine through in your surveys to establish connections with the individuals who hold significance for your business.

2014. Google Forms expanded functionality thanks to add-ons

Online form and survey creation tool Google Forms now supports add-ons that enhance the functionality of your surveys. These add-ons, developed by Google's partners, provide additional features similar to those available for Docs and Sheets. With add-ons, you can enhance your survey-building experience by incorporating useful extras. For instance, you can set an end date for your survey, send customized emails based on responses, store frequently used lists of choices for questions, and more. One example is the formLimiter add-on, which enables you to automatically close your survey after reaching a maximum number of responses or at a specific date and time. Another add-on called Ultradox Trigger allows you to generate customized emails, reports, invoices, newsletters, and more using the information provided by respondents in your form.

2014. SurveyMonkey invested in mobile feedback service Apptentive

Leading the Series A funding is Apptentive, a company that provides in-app feedback tools for developers to engage with their app users, request reviews, and facilitate direct communication. This funding round was spearheaded by online survey service SurveyMonkey. The partnership between SurveyMonkey and Apptentive aims to offer technical and product interactions specifically tailored for mobile customers. Apptentive faces competition from various solutions in the market, including Appsfire, Appboy, Helpshift, Mixpanel, Localytics, and others. One of Apptentive's standout features is its proprietary measurement called "Love Score," which enables app developers to gauge how well their app is received compared to others in the app ecosystem. The Love Score reports provide valuable customer insights, such as the app's popularity relative to competitors, analysis of app store reviews, assessment of reviewer quality and bias, and more.

2014. Online survey service Typeform raises €1.2M

The startup Typeform, known for its user-friendly surveys and online form creation, has successfully raised €1.2 million in funding. Typeform's platform is designed to simplify the process of creating web forms that are compatible with various devices. The focus is not only on creating visually appealing forms with an excellent user experience, which ultimately boosts engagement, but also on leveraging modern web standards to ensure compatibility across a wide range of devices, including touchscreen phones and tablets. As a result, Typeform offers aesthetically pleasing forms that guide users by presenting one question or form element at a time. This approach helps alleviate the challenges of data entry and form creation, ultimately increasing completion rates. Furthermore, the startup has plans to launch an open API, enabling developers to programmatically build forms.

2014. Google Forms adds professional themes

Finally, Google Forms, the popular service for creating online forms and surveys, has received a professional revamp with the introduction of themes. Users now have the ability to select from a range of professionally designed custom themes, featuring images related to various social activities such as sailing, biking, camping, and more. Additionally, users can choose from a selection of generic images like party banners, cars, books, and more. Furthermore, users have the flexibility to personalize the themes by selecting their preferred fonts and colors, choosing a background, and even uploading their own photos. For simpler forms that do not require a banner image, there are also minimalistic themes available with a white background and colorful fonts, providing a visually appealing and well-designed look and feel.

2014. Zoho Survey allows to analyze survey results in real-time with Google Spreadsheet

Zoho Survey, an online survey tool, has introduced a new feature that enables seamless integration with Google Spreadsheet. This integration allows your survey results to be instantly pushed to Google, providing you with the ability to conveniently access and analyze responses using the familiar spreadsheet interface. With this integration, you have the freedom to visualize the results in various formats, generate customized or personalized reports, and easily share the spreadsheet with others. By sharing the sheet, you can collaborate with chosen individuals or teams, enabling them to contribute and work on your reports. Moreover, as your spreadsheet is saved on Google Drive, you can access survey results both online and offline. Integrating your survey results with Google Spreadsheet is a simple process, requiring just a single click of a button. You can specify whether you prefer the results to appear in a new sheet or an existing one.

2014. SurveyMonkey acquires competitor FluidSurveys

Today, SurveyMonkey, the world's foremost online survey platform, has officially announced its acquisition of Fluidware. Fluidware is a provider of online survey and application review tools, known for their offerings FluidSurveys and FluidReview. This acquisition is highly complementary and will serve to expand SurveyMonkey's global presence, particularly in the desirable Canadian market where Fluidware has established itself as an industry leader. SurveyMonkey's CEO, Dave Goldberg, expressed enthusiasm for the collaboration with the talented Fluidware team, emphasizing the company's commitment to attracting new customers, accessing new territories, and harnessing cutting-edge technologies. These efforts align with SurveyMonkey's overarching mission of assisting customers in making informed decisions.

2011. SurveyMonkey acquires competitor Zoomerang

When faced with the challenge of acquiring a major competitor without sufficient funds, one viable solution is to form a partnership with a private equity firm. In the case of SurveyMonkey, they have successfully employed this strategy by collaborating with TPG Capital to acquire MarketTools' products: Zoomerang, ZoomPanel, and TrueSample. Through the acquisition of ZoomPanel, SurveyMonkey's burgeoning online panel service will experience substantial growth, expanding its panelists from 500,000 to an impressive total of 2.5 million. This significant increase in panelists greatly enhances SurveyMonkey's value proposition for businesses seeking to conduct comprehensive market research. Furthermore, the inclusion of TrueSample will play a crucial role in elevating the quality of SurveyMonkey's research practices. By eliminating fake and duplicate responses, disengaging uninterested respondents, and leveraging the technological capabilities of SurveyScore, TrueSample will actively contribute to the improvement and accuracy of SurveyMonkey's research endeavors.

Editor: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email