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Pardot offers a software-as-a-service marketing automation application that allows marketing and sales departments to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. Pardot features certified CRM integrations with salesforce.com, NetSuite, Microsoft Dynamics CRM, and SugarCRM, empowering marketers with lead nurturing, lead scoring, and ROI reporting to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
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Latest news about Pardot
2015. Marketing software Pardot improves collaboration and productivity
B2B marketing automation software Pardot (owned by Salesforce) has recently introduced a range of beneficial enhancements for productivity and collaboration. These include a Chrome extension that enables email tracking, faster data synchronization, improved data visualization, and enhanced customization options for reporting. The Chrome extension for Gmail is an invaluable marketing automation plug-in that empowers sales representatives to send trackable emails directly from their Gmail accounts. It not only simplifies their tasks, allowing them to sell more effectively, but also serves as a covert B2B tool disguised as a harmless email plug-in. The additional improvements offer similar advantages. Notably, the data synchronization with Salesforce now boasts the fastest speed among all marketing automation tools, as it checks for changes every two minutes. This convenience benefits sales representatives by promptly revealing prospect insights, enabling them to respond swiftly and gain a competitive edge.
2014. Salesforce announced Sales Reach to promote Pardot
The primary source of revenue for Salesforce comes from subscriptions to the Sales Cloud. However, the company is also focused on expanding its earnings in the marketing solutions sector. To this end, Salesforce made a significant investment of up to $2.5 billion last summer to acquire ExactTarget/Pardot, a marketing-automation and campaign-management software. Yesterday, Salesforce announced a new feature for its Sales Cloud called Sales Reach. This optional feature brings the fundamental capabilities of Salesforce.com's marketing-oriented Pardot offering to salespeople. Sales Reach empowers salespeople to create micro campaigns, track responses to those campaigns, and receive real-time notifications when prospects engage with campaign content, such as downloading materials, attending events, or viewing videos. Additionally, salespeople can invite prospects to join communities, and they can perform all of these actions through their Salesforce1 mobile apps. Sales Reach is set to be available in the first half of 2015.