Optimizely is #6 in Top 12 Web Analytics software

Last updated: October 20, 2015
A/B testing you'll actually use. Optimizely's SMB solutions offer fast, powerful and affordable website optimization tools that virtually eliminate the need for technical web development resources in the a/b testing process.

Positions in ratings


#6 in Top 12 Web Analytics software

Alternatives


The best alternatives to Optimizely are: Google Analytics, KISSmetrics, Mixpanel



Latest news about Optimizely


2015. Website personalization service Optimizely raises $58M



Optimizely, the company that has become synonymous with A/B testing, has raised $58 million. While Optimizely is best known for tools that allow customers to test different variants of their website and find the one that performs best, it’s now moving into new areas, with the launch of Optimizely for iOS last year, and most recently, the release of Optimizely Personalization. Now Optimizely has become the top service for optimizing websites (according to Alexa) and mobile apps (according to MixRank). Customers include CNN, Microsoft and Virgin America. And while plenty of other companies have released their own A/B testing tools, Optimizely remains distinguished by the strategy of building “best in class products” and then integrating with a variety of partners.




2015. A/B website testing service Optimizely to focuse on personalized experience



A/B website testing tool Optimizely goes beyond testing to allow any online publisher to deliver a personalized experience to their users. It launches a new product called Optimizely Personalization. Its personalization capabilities can be devided into four main categories. First, there’s connecting data, which means using a company data about their customers, as well as pulling information from services like BlueKai, Tealium and Lotame. Next comes discovering audiences — Optimizely recommends different audience segments that companies can target with different personalized experiences. Third, there’s optimizing experiences, which is where you actually create the different pages that the various segments will see. And last, there’s understanding impact, which means looking at the data to determine if your personalization actually leads to more engagement or purchases or whatever you’re looking for.


2015. Optimizely unveiled revolutionary website statistics engine


Website optimization platform Optimizely released the new feature — Stats Engine — that adds to the company’s experience optimization platform by delivering test results that are "always valid" and "freed from the limitations of traditional statistical analysis". Developed in collaboration with statisticians at Stanford University, company officials said Stats Engine relies on innovative approaches in statistical analysis. Combined with the company's own algorithms, it allows customers to interpret and act on data quicker "and more confidently than ever before," the company noted.