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Optimizely
Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention. Optimizely Digital Experience Platform helps you unlock your digital potential.

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The best alternatives to Optimizely are: Adobe Experience Manager, Sitecore, WordPress, SharePoint



Latest news about Optimizely


2021. Optimizely to acquire Welcome to help marketers drive Customer Experience outcomes



Leading digital experience platform (DXP) provider, Optimizely has entered into a definitive agreement to acquire Welcome, a four-time Gartner Leader that brings the best capabilities of content marketing platforms (CMP), marketing resource management (MRM) and digital asset management (DAM) together in a single solution. The combined company will empower marketing teams at brands across the globe to drive real business value through better customer experiences. In today's digital-first landscape, the internal marketer experience is what ultimately drives the external customer experience. Marketers, in an increasingly hybrid work environment, are responsible for growing the business and responding fast to the ever-changing needs of the increasingly digital consumer. Yet, the complexity and fragmentation of the marketing stack compromises their ability to deliver personalized, contextual experiences and create relevant content at scale.




2020. Episerver to acquire Optimizely, the world’s leading Experience Optimization platform



Episerver, a leader in the Gartner Magic Quadrant for Digital Experience Platforms, announced today that it has entered into a definitive agreement to acquire Optimizely, the leader in experimentation and optimization. This combination creates the most advanced digital experience platform to optimize every customer touchpoint across the entire user journey. Bringing together Episerver’s ability to create digital experiences through content and commerce with Optimizely’s ability to experiment and optimize across touchpoints empowers marketers to build experiences that get smarter over time.


2015. Website personalization service Optimizely raises $58M



Optimizely, the company that has become synonymous with A/B testing, has raised $58 million. While Optimizely is best known for tools that allow customers to test different variants of their website and find the one that performs best, it’s now moving into new areas, with the launch of Optimizely for iOS last year, and most recently, the release of Optimizely Personalization. Now Optimizely has become the top service for optimizing websites (according to Alexa) and mobile apps (according to MixRank). Customers include CNN, Microsoft and Virgin America. And while plenty of other companies have released their own A/B testing tools, Optimizely remains distinguished by the strategy of building “best in class products” and then integrating with a variety of partners.


2015. A/B website testing service Optimizely to focuse on personalized experience



A/B website testing tool Optimizely goes beyond testing to allow any online publisher to deliver a personalized experience to their users. It launches a new product called Optimizely Personalization. Its personalization capabilities can be devided into four main categories. First, there’s connecting data, which means using a company data about their customers, as well as pulling information from services like BlueKai, Tealium and Lotame. Next comes discovering audiences — Optimizely recommends different audience segments that companies can target with different personalized experiences. Third, there’s optimizing experiences, which is where you actually create the different pages that the various segments will see. And last, there’s understanding impact, which means looking at the data to determine if your personalization actually leads to more engagement or purchases or whatever you’re looking for.


2015. Optimizely unveiled revolutionary website statistics engine


Website optimization platform Optimizely released the new feature — Stats Engine — that adds to the company’s experience optimization platform by delivering test results that are "always valid" and "freed from the limitations of traditional statistical analysis". Developed in collaboration with statisticians at Stanford University, company officials said Stats Engine relies on innovative approaches in statistical analysis. Combined with the company's own algorithms, it allows customers to interpret and act on data quicker "and more confidently than ever before," the company noted.