Top 10: Website Analytics services for business

Updated: July 31, 2023

Website analytics refers to the collection, measurement, and analysis of data related to a website's performance and user behavior. It involves using tools like Google Analytics or other web analytics platforms to track various metrics, such as website traffic, visitor demographics, user engagement, and conversion rates. Website analytics provides valuable insights into how users interact with a website, helping businesses and website owners understand their audience's preferences, identify areas for improvement, and make data-driven decisions to enhance user experience and achieve business goals. By analyzing website analytics data, organizations can optimize their website design, content, and marketing strategies, leading to increased website traffic, higher user engagement, and improved overall online performance. Some of the most popular website analytics services are listed below.

See also: Top 10 Web Analytics software

2017. Squarespace released new analytics app



The newly launched Squarespace Analytics app for iOS and Android allows users to conveniently access essential insights and website analytics from any location and at any time. This app simplifies the process of incorporating analytics into daily workflows by presenting comprehensive business metrics through a user-friendly dashboard that has been specifically designed for smaller screens. Users can effortlessly check key metrics at a glance and further explore more detailed views to gain actionable insights. The app now includes a range of newly added metrics that offer the same comprehensive analytics available on desktop but with the convenience of mobile accessibility. Additionally, the app introduces an enhanced date picker feature, enabling users to access a broader range of historical data and select from new time frames or set custom date ranges.


2014. Duda unveils own Website Analytics



A while back, Duda unveiled a new statistics interface. It was the free version of Google Analytics, which is a commendable service. However, when dealing with a substantial amount of data, Google only utilizes a small portion of the overall statistics for calculating the final results. Although this approach works well to provide a statistically valid estimation, it can sometimes lead to misleading outcomes when delving into detailed reports. Another drawback is the prolonged calculation time for certain requests. The new solution, hosted by Duda, resolves these issues by internally storing all the data and performing all calculations. This approach is faster because it is specifically optimized for our system, and more accurate as it utilizes the complete dataset instead of relying on a sample.


2014. Zoho CRM adds Google AdWords integration, website and social media analytics



Zoho has made a significant announcement with its latest CRM update, Zoho CRM Plus. This comprehensive update introduces various new features designed to enhance the user experience. One notable addition is the ability to seamlessly integrate your Google AdWords account with Zoho CRM, consolidating all data-driven insights into a single platform. This integration enables users to bridge the gap between online advertising spending and offline conversions. Another exciting feature is Zoho SalesIQ, which offers real-time intelligence on website visitors, empowering sales and marketing teams to engage with visitors, assess their potential, and guide them through the sales funnel. Unlike conventional website analytics that provide aggregate visitor data, Zoho SalesIQ focuses on individual visitor-level insights. Additionally, Zoho Social, the third new feature, equips marketers and companies with actionable insights to boost their social media engagement. It provides features such as improved content creation, real-time monitoring, and advanced analytics. Zoho CRM Plus is available for a monthly subscription of $50 per user.


2014. StatCounter launched apps for iOS and Android



The popular website analytics service, StatCounter, has introduced mobile applications for both iOS and Android platforms. With these apps, users can conveniently access a range of familiar StatCounter reports by simply logging in with their username and password. The app allows you to analyze traffic trends by comparing the current week to the previous week, explore recent visitors, examine your most visited pages, track the sources of your traffic, and much more. While the app is free to use, it does include in-app advertisements. However, you have the option to remove these ads by upgrading your StatCounter account to a paid plan at any time.


2014. Google Analytics is available on iPhone



After more than two years of launching Google Analytics for Android, Google has now introduced a version of Google Analytics specifically designed for the iPhone. This app enables users to conveniently monitor their website analytics, including real-time visitor reports, directly from their smartphones. In addition to providing real-time and time-based reports, the app offers insights into user behaviors, conversions, and more. The user interface (UI) of the app aligns with the aesthetic of other Google apps available for iOS. Moreover, the app leverages the sign-in capabilities of Gmail, Google+, and the standard Google app for iOS. It's important to note that Google Analytics for iPhone is currently not optimized for iPad, but there is hope that future updates will include support for iPads.