Top 10: Partner Management software

Updated: November 13, 2022

Some of the most popular partner management software options are listed below.

See also: Top 10 Online CRM software

2022. Reveal raises $50M to espouse the benefits of partner ecosystems



Reveal, a startup that aims to build a platform that allows B2B companies to more easily identify sales opportunities with their partners, has raised $50 million in a Series A. Initially, Reveal, which was founded as Sharework, was focused on automated sales account mapping — i.e., the process of cataloging the people that work at a particular target account. But in 2020, the startup began to broaden its product strategy, targeting marketers seeking to create and convert sales leads. Some might argue that Reveal’s product falls into the category of ecosystem management, or tools to navigate and manage B2B partner ecosystems. But Reveal goes a step further by involving sales and marketing teams in the process for lead generation, sales enablement and ecosystem expansion.


2021. Crossbeam lands $76M for its partner cloud



Crossbeam, a startup that helps companies building sales partnerships understand their overlapping accounts, using a process called account mapping, has raised $76 million Series C. It’s like LinkedIn for partnerships. You can find and connect with the companies in your partner ecosystem in just a few clicks. Crossbeam securely integrates with your existing systems to build lists of prospects, opportunities, and customers. We support the most popular data sources including the leading CRMs, data warehouses, Google Sheets, and CSVs. No matter the source, you have total control over what data enters Crossbeam.


2019. Partner Management software Crossbeam got $12.5M Series A


Crossbeam, the startup that develops software for sharing information with potential partners, announced a $12.5 million Series A. The product works by sharing data from tools like Salesforce, HubSpot or even a .csv file and comparing that data inside of Crossbeam. Partners can see the overlap and where it makes sense for them to work together. Sometimes that may involve customer names, but other times it may be common sales reps across accounts. According to Crossbeam, many companies start with highly trusted partners to get comfortable with the product before branching out.


2013. Video: BPMonline launched US partner program


BPMonline, that builds BPMonline CRM - the Web/SaaS system that combines CRM and BPM (and won some global awards in the recent months) announced the launch of its Americas Partner Program. Ted Hartley, VP Business Development at BPMonline, Americas, notes: “We are finding that consulting and system implementation firms are looking for the next-generation industry-tailored CRM solutions to offer to the market, solutions which would combine core CRM features with BPM capabilities. BPMonline Americas Partner Program enables channel partners to distribute BPMonline award-winning technology, and introduces great benefits for our partners.” Note that BPMonline promises really BIG partner commission - up to 50%.


2012. Salesforce launched Communities



Today Salesforce has unveiled a new service - Salesforce Communities. For now it's available only only for few Salesforce's clients and closed for public (it even doesn't have an own site yet - probably Marc Benioff is working to purchase community.com domain). Salesforce Communities is intended for creating customer and partner communities. What are they for? For the smart customer support (because customers can help each other), to retain customers and increase their loyalty (because customers get used to the community), to increase sales (because potential customers can see real people who are already customers and may talk to them) and to collaborate effectively with partners. The service is based on Chatter and looks very similar to Facebook. Its launch is planned for early 2013.