Data Visualization software

Updated: August 13, 2023

Data visualization software is a powerful tool that enables users to transform complex data into easily understandable and visually appealing charts, graphs, and interactive visual representations. This software allows individuals and businesses to gain valuable insights from their data, identify patterns, trends, and correlations, and communicate information effectively to stakeholders. With a wide range of customizable visualization options, users can create dynamic dashboards and reports that provide real-time updates and facilitate data-driven decision-making. Popular data visualization software includes Tableau, Power BI, and QlikView, each offering various visualization techniques and data connectivity options. By using data visualization software, organizations can simplify complex data analysis, present information in a visually compelling manner, and unlock the full potential of their data for strategic planning and performance improvement.

See also: Top 10 Business Intelligence software

2023. Data visualization startup Virtualitics lands $37M investment



Virtualitics is a startup that specializes in crafting software aimed at assisting companies in comprehending and deriving insights from their data. Operating on a sophisticated level, Virtualitics employs three-dimensional visualizations, knowledge graphs, and artificial intelligence to unveil the intricate connections among distinct data points. By presenting a dataset (or multiple datasets) and optionally phrased questions in plain language (such as "What factors influence credit card skimming?"), the platform has the ability to produce informative notes and clarifications. These annotations and explanations can then be seamlessly incorporated into reports and dashboards, readily shareable with stakeholders throughout an organization. As an illustration, a business within the financial sector could effectively employ Virtualitics to detect recurring trends in payment and wire fraud. Similarly, a marketing firm could harness the potential of this platform to pinpoint emerging customer segments and the most optimal marketing channels for optimal performance.


2021. Data platform Y42 raises $31M



Berlin-based low-code data platform Y42 has recently secured $31 million in Series A funding. Y42's primary goal is to offer users a comprehensive end-to-end data platform that can serve as a replacement for the multitude of tools currently utilized for data integration, transformation, orchestration, and visualization. Essentially, Y42 aims to provide a single tool that can largely replace existing services such as Fivetran, Airbyte, dbt, and Tableau. By doing so, Y42 aims to bridge the gap between basic data analysis and the need for multiple full-time data engineers to maintain a modern data stack, offering business intelligence teams and data analysts a unified solution.


2019. Salesforce acquires data visualization company Tableau for $15.7B


Salesforce has made a significant acquisition by purchasing Tableau in an all-stock deal worth $15.7 billion. This strategic move marks Salesforce's expansion beyond CRM software and into the realm of advanced analytics. While Salesforce had previously pursued the acquisition of LinkedIn (which was acquired by Microsoft), the Tableau deal enables Salesforce to enhance its customer engagement and data intelligence capabilities, similar to what LinkedIn could have offered. Additionally, this acquisition positions Salesforce to compete with Google's recent announcement of acquiring Looker, further reinforcing its market presence.


2016. Microsoft to merge CRM and ERP into integrated cloud platform Dynamics 365


Microsoft has unveiled its plans to integrate the Dynamics CRM and ERP products into a cohesive platform called Dynamics 365. This integrated platform aims to provide a foundation for third-party developers to build applications. Dynamics 365 will be closely connected to the cloud office suite, Cortana voice intelligence, and PowerBI data visualization. To simplify this comprehensive system, Microsoft is offering individual applications that sit atop the platform. These include finance, field service, sales, operations, marketing, project service automation, and customer service applications. Furthermore, Microsoft has introduced Microsoft AppSource, an app store where developers can create and distribute their own applications, offering a comprehensive solution. The store will initially feature over 200 apps developed by early adopters.


2015. Marketing software Pardot improves collaboration and productivity



B2B marketing automation software Pardot (owned by Salesforce) has recently introduced a range of beneficial enhancements for productivity and collaboration. These include a Chrome extension that enables email tracking, faster data synchronization, improved data visualization, and enhanced customization options for reporting. The Chrome extension for Gmail is an invaluable marketing automation plug-in that empowers sales representatives to send trackable emails directly from their Gmail accounts. It not only simplifies their tasks, allowing them to sell more effectively, but also serves as a covert B2B tool disguised as a harmless email plug-in. The additional improvements offer similar advantages. Notably, the data synchronization with Salesforce now boasts the fastest speed among all marketing automation tools, as it checks for changes every two minutes. This convenience benefits sales representatives by promptly revealing prospect insights, enabling them to respond swiftly and gain a competitive edge.


2015. MapR adds Apache Drill to its Hadoop distribution



MapR has recently announced that its Hadoop distribution now includes Apache Drill, an open-source SQL query engine designed for Hadoop and NoSQL environments. Apache Drill offers low-latency capabilities, making it easier for end users to interact with diverse data sources, including legacy transactional systems, Internet of Things (IoT) sensors, web click-streams, and semi-structured data. Furthermore, it provides compatibility with popular business intelligence (BI) and data visualization tools. The inclusion of Apache Drill 1.0 in MapR's distribution grants users free access to this powerful tool. As a result, competitors like Hortonworks, who have contributors involved in the Apache Drill project, can also consider incorporating it into their own distribution if they find it valuable.


2015. Microsoft acquired mobile business intelligence service Datazen



Microsoft has completed the acquisition of Datazen, a service specializing in mobile business intelligence and data visualization. With Datazen, businesses can generate mobile dashboards using data from various sources, including Microsoft Excel, cloud services, and enterprise databases. To utilize Datazen, enterprises are required to operate Windows Server, IIS, and .NET behind their firewalls, along with Datazen's server software. The service offers applications for Windows, Windows Phone, iOS, Android, and the web. As per the recent announcement, all Datazen products will remain accessible for the foreseeable future, and the Datazen team will continue to enhance both server and client offerings. Microsoft SQL Server Enterprise Edition customers can already download Datazen's server software at no cost, starting today.