Broadcasting services for business

Updated: August 01, 2023

Broadcasting platforms are digital platforms that enable content creators and organizations to distribute and share audio, video, or live streaming content to a broad audience. These platforms offer a wide range of features, such as hosting prerecorded videos, live streaming events, and interactive audience engagement. Broadcasting platforms cater to various industries, including media and entertainment, education, corporate communications, and social media. They provide content creators with valuable analytics and insights into audience engagement and viewership, helping them understand their target audience better and refine their content strategy. Broadcasting platforms have democratized content distribution, allowing individuals and businesses of all sizes to reach a global audience and share their message, entertainment, and educational content effortlessly, contributing to the growth and diversity of online media and fostering meaningful connections between creators and their viewers.

See also: Top 10 Visual Collaboration software

2020. LinkedIn adds polls and live video-based events in a focus on more virtual engagement

LinkedIn has recently introduced two new features: the Polls feature and the "LinkedIn Virtual Events" tool. The Polls feature enables users to conduct surveys and gather feedback from their connections. Additionally, LinkedIn's Virtual Events tool allows individuals to create and live-stream video events directly on the platform. Interestingly, despite being owned by Microsoft, it appears that the Virtual Events service does not integrate with Teams or Skype, Microsoft's prominent video products. This is noteworthy considering the surge in video streaming usage for work, education, and leisure activities. The Polls feature offers a simple and accessible method for asking questions and promoting user engagement.

2018. WhatsApp adds Telegram-like channels

WhatsApp has introduced a new feature that allows group chat administrators to restrict message sending privileges to only admins. This addition proves beneficial for individuals and organizations utilizing WhatsApp as a platform for disseminating mass updates, while simultaneously reducing unnecessary noise and clutter. This functionality serves as an alternative to Telegram's channels, where only administrators possess the ability to broadcast messages. Such a format proves ideal for corporate micro-blogs seeking to deliver company news, discount offers, or announcements to a significant number of customers.

2018. Zoho Show adds contextual interface and broadcasts

Zoho has introduced the all-new version of Zoho Show featuring a contextual interface designed to prioritize users' ideas and provide a seamless formatting experience that adapts to their actions. The aim is to eliminate the need for users to search for the right tools, ensuring that their creative vision takes center stage. Zoho Show offers a comprehensive set of tools to bring ideas to life in alignment with users' imaginations. It includes features such as custom text boxes, silhouettes, image filters, pre-defined layouts for charts and tables, a wide range of animation options for each slide element, and more. The robust commenting system within Show enables seamless collaboration, brainstorming, and suggestions for enhancing slide elements. Users can add rich text comments to emphasize key points or attach images when words fall short. Additionally, Show allows users to broadcast slides to remote audiences or utilize the Presenter View for in-person sessions, enabling them to deliver impactful presentations from anywhere.

2015. Telegram launched public chats - Channels

Secure messenger Telegram has introduced a new feature that holds great utility for businesses—Channels. This feature serves as a powerful tool for broadcasting messages to large audiences, surpassing the capabilities of the old Broadcast lists in every aspect. Channels can accommodate an unlimited number of members and offer the option to be public, complete with a permanent URL. Furthermore, each post in a channel is equipped with its own view counter, encompassing views from forwarded copies as well. Notably, new members joining a channel can access the entire message history from day one. Channels are now accessible through Telegram's iOS and Android apps.

2011. Google Hangouts turned into full-featured web-conferencing tool

The ingenious hack developed by a Lebanese programmer, enabling text collaboration in Google+ Hangouts, didn't remain a hack for long. Today, with the latest Google+ update, Hangouts has received a plethora of exciting new features. Firstly, there's the addition of screen-sharing, allowing users to share their screens. Secondly, the ability to collaboratively draw on a whiteboard enhances the interactive experience. Thirdly, users can now collaborate on Google Docs documents directly within Hangouts. Fourthly, Hangouts allows for the creation of broadcasts with an unlimited number of viewers (while the number of active participants remains limited to 10). Fifthly, Google Hangouts video chat is now compatible with Android smartphones. And finally, sixthly, Google has officially opened the API for Hangouts, eliminating the need for hacks like the one developed by the Lebanese programmer, enabling users to create their own applications for Hangouts. By the way, Google+ social network is now open to everyone. Is your company prepared for this?

2008. Why do you need Scribd for your business?

Scribd - is a service that positions itself as an "YouTube for documents". When you first come to Scribd, you may think that this is another toy for bloggers and communities, but maybe soon it will become a common tool for any business, like Word for example. How businesses are using YouTube? Basically, to present their new products. YouTube - is the most convenient way to publish a business-related video and the most convenient way to view it for your clients. Moreover, YouTube is useful not only as a website, but as a service for publishing the video anywhere. But besides these video-presentations customers sometimes want to view product documentation or company white papers. Usually companies just upload pdf-files on their sites. But believe, when your customer opens a document in Scribd's online viewer, it's a big difference from downloading the pdf file. ***