HubSpot vs Zendesk Sell

Last updated: September 22, 2020

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HubSpot
HubSpot offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. They’re powerful alone — but even better when used together.
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Zendesk Sell
With amazing sales productivity tools for sales reps, the #1 web and mobile apps in the market and breakthrough visual reporting for sales leaders, Base is the complete and ultimate solution for any team that sells.
HubSpot vs Zendesk Sell in our news:

2020. HubSpot’s new end-to-end sales hub aims to simplify CRM for mid-market customers



HubSpot, the firm that made its name by helping to define the in-bound marketing concept, announced the HubSpot Sales Hub Enterprise. While the company has been offering a CRM tool for five years now, where they feel they have addressed ease-of-use issues for salespeople, the new tool is about bringing a new end-to-end approach addressing not only the needs of sales people, but management and system admins, as well. HubSpot specifically sees larger companies in this space, like Adobe, Salesforce and SAP, acquiring different pieces of the stack, then incorporating them into a solution, or customers pulling together different pieces of the stack themselves. The company believes that by building a single integrated solution themselves, it’s going to be naturally easier to use.


2020. HubSpot unveils new content management system for marketers



HubSpot, the inbound marketing firm, is launching a standalone content management system designed to make it easy for marketing personnel to add and update content. While content management, in a sense, has been core to HubSpot from the beginning — many companies use their blogging platform, for example — the company built this one from the ground up for marketers. It allows developers to use the languages they want to build the site, while taking advantage of the HubSpot CMS’s modular structure. At the same time, the modules give marketers a friendly interface to make frequent changes required in a modern website.


2020. Zendesk launches app marketplace for its CRM



Zendesk acquired Base CRM in 2018 and rebranded it as Zendesk Sell. Now the company is launching Zendesk Marketplace for Sell - an app store for this CRM product. It’s a place where companies can share components that extend the capabilities of the core Sell product. Companies like MailChimp, HubSpot and QuickBooks are available at launch. For starters, customers can build private apps with a new application development framework. This enables them to customize Sell for their particular environment, such as connecting to an internal system or building functionality that’s unique to them. In addition, ISVs can build custom apps, something Price points out they have been doing for some time on the Zendesk customer support side.


2018. Zendesk acquired Base CRM



Zendesk has acquired Base, a startup that provides CRM for small business. While Base might not be as well known as Salesforce, Microsoft or Oracle in the CRM game, it has created a sophisticated sales force automation platform, complete with its own artificial intelligence underpinnings. If the core of customer data includes customer service, CRM and marketing, Base gives Zendesk one more of those missing components. Base was founded in 2009 and boasts more than 5,000 customers. It’s worth pointing out that Base was already available for sale in the company app marketplace, so there was some overlap here, but the company intends to try to move existing customers to Base, of course. Zendesk has indicated it will continue to support all Base customers.


2018. HubSpot added customer service tools to its marketing platform



HubSpot is expanding beyond sales and marketing with the official launch of its Service Hub for managing customer service. It includes an universal inbox for all your customer communications, a bot-builder to automate some of those customer interactions, tools for building a company knowledge base (which can then be fed into the bot-builder), tools for creating surveys and a dashboard to track how your service team is doing. ServiceHub benefits from being integrated with HubSpot’s existing products, allowing businesses to track their interactions with a customer across sales, marketing and support.


2017. HubSpot unveiled Conversations



CRM, marketing, sales and customer experience provider HubSpot unveiled a series of product updates that include integrations with Facebook (advertising), Shopify (ecommerce) and a new "Conversations" tool that, with the help of chatbots, unites customer messages into one inbox. According to HubSpot, Conversations is the evolution of our live chat platform. Having messages in one place is critical for moments like the handoff from sales to support. Features include conversation tie-ins to HubSpot CRM and the ability to build chatbots to aid the conversations process — leveraging technology from HubSpot’s recent acquisition of chatbot platform Motion AI.


2017. Marketing platform HubSpot acquires AI startup Kemvi



Inbound marketing and sales platform HubSpot has acquired Kemvi, a startup applying artificial intelligence and machine learning to help sales teams. A few months ago, Kemvi launched DeepGraph, a product that analyzes public data so that salespeople can ident ify the best time (say, after a job change or the publication of an article) to reach out to potential customers. It also proactively reaches out to verify leads. HubSpot  had been looking for new ways to bring AI technology into its platform to fight alternatives. It found Kemvi particularly appealing because it addressed a real need among salespeople.


2015. HubSpot launches own CRM system



HubSpot, a company best known for its marketing tools, launches its CRM product out of beta. The product is free, but HubSpot’s sales “acceleration” tool, Sidekick, will run you $50 per seat, per month. The company describes the CRM tool as built to help sales reps avoid some of the tedium that comes with data entry and interaction management. Its tool automatically takes in data from a reps sales process, and arranges it in a chronological format. The model of getting free software into companies and then upselling their IT departments is a method that software companies like Dropbox and Box have used to strong effect. There are still costs associated with that sales process, but, certainly, having your products inside more shops does cut some friction.


2014. Base CRM takes on Salesforce, SAP and Microsoft with new features



Base CRM wants to take on industry big players like Salesforce, Microsoft Dynamics and SAP with the latest release of a new set of features. The new features include: instant, real time notifications , appointments (which allows salespeople to use their phones, tablets or computers to schedule meetings, send invitations and track meeting history with their customers), first action reports (which allows sales executives to understand the chances of winning a deal using reports tracked by email and voice communication history leveraging its Base's big data stack), rep performance dashboard in one view, stage duration analysis report (which studies how fast salespeople move deals through the sales pipeline and then predicts the likelihood of winning deals based on their progression in the pipeline). Base currently offers three product levels: Base Starter Edition, Base Professional Edition and Base Enterprise Edition. Pricing starts at $15 per user, per month.


2014. Marketing giant HubSpot files $100M IPO



HubSpot, the provider of marketing automation software has officially filed an IPO to raise up to $100 million. HubSpot is following in the footsteps of its competitor Marketo, which went public last year. Other rivals, including Eloqua and ExactTarget sold themselves to bigger, broader software companies — Eloqua to Oracle for $871 million in late 2012 and ExactTarget to Salesforce.com for for $2.5 billion in six months later. By the way, Salesforce as well as Google are also investors in HubSpot.