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Appsee vs Flurry
May 29, 2023 | Author: Michael Stromann
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Appsee is a mobile app analytics platform that offers a unique and powerful analytics solution, enabling you to optimize the user experience in your app. It automatically tracks all users' interactions in your app, provides insights into their behavior and helps you keep them happy.
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Flurry’s mission is to optimize the mobile experience through better apps and more personal ads. Our market leadership in mobile analytics means data is at the center of everything we do. We turn this insight into accelerated revenue and growth solutions for publishers and developers, and more effective mobile advertising solutions for brands and marketers.
Appsee and Flurry are both mobile app analytics platforms that provide insights into user behavior and app performance, but they differ in their features and focus. Appsee specializes in providing visual analytics for mobile apps, offering session recordings, touch heatmaps, and user journey visualization. With these features, Appsee allows businesses to gain a deep understanding of how users interact with their app, identify areas of friction or confusion, and optimize the user experience. On the other hand, Flurry provides a broader set of analytics capabilities, including user demographics, retention analysis, and event tracking. Flurry's focus is on providing comprehensive insights into user engagement, acquisition, and retention. It offers robust reporting and segmentation features, allowing businesses to track key metrics and measure the effectiveness of their marketing efforts.
See also: Top 10 Mobile App Analytics platforms
See also: Top 10 Mobile App Analytics platforms
Appsee vs Flurry in our news:
2015. Flurry to provide analytics for Apple Watch app developers
Mobile analytics service Flurry, which is under the ownership of Yahoo, has unveiled its support for the Apple Watch. With the increasing number of developers focusing on building applications for the Apple Watch ecosystem, understanding user engagement with these small-screen apps becomes crucial. User behavior and relevant metrics for Apple Watch applications are likely to differ significantly from those of smartphone apps. Flurry's introduction of Apple Watch metrics enables developers to track various aspects, including new users, active users, total event occurrences per day, daily average event occurrences, daily average unique event users, and the percentage of app users engaging with the watch extension. This announcement follows the recent news from mobile marketing firm Fiksu and Kochava, both of which also introduced tracking capabilities for Apple Watch events. App Annie has similarly updated its Store Stats to accommodate Apple Watch tracking. However, as one of the prominent players in the mobile analytics field, Flurry's support is expected to have a widespread impact, reaching a diverse range of app developers.
2014. Mobile analytics service Appsee gets $2M funding
Israeli startup Appsee has secured an additional $2 million in funding through a series A round. Appsee specializes in offering a variety of tools to analyze user behavior in mobile apps. One notable feature is touch recording, which monitors all touch gestures across an app's screens and presents them in easy-to-understand heat maps. The platform also includes conversion funnels and crash recordings that automatically detect and document crash sessions, along with crash logs. Appsee's ultimate objective is to assist developers in enhancing the user experience by leveraging the insights provided by its analytics service. This, in turn, enables developers to boost user engagement, retention, and potentially lucrative in-app purchases.
2014. Yahoo acquired mobile analytics service Flurry
Yahoo is purchasing Flurry, a mobile app analytics and advertising startup, for an estimated price range of $200-$300 million. Flurry collaborates with approximately 170,000 developers, collecting data from 150 billion app sessions per month, to provide valuable insights to app publishers regarding their audiences, app usage, and app performance. This information helps enhance app functionality and optimize revenue generation. Flurry's data powers an advertising platform utilized by brands to target specific audiences on apps within Flurry's network, and enables developers to monetize their apps with more relevant inventory. The acquisition of Flurry not only boosts Yahoo's mobile advertising revenues but also positions Yahoo as a key player in the monetization and utilization of mobile technology as it expands its ad tech business.
