Adobe Analytics vs Mixpanel
Last updated: September 24, 2018
No matter where you are with your maturity with analytics, Adobe Analytics can help. It helps to bring all your data under one roof — from web and mobile to CRM and connected cars — for the clearest possible picture of your customer and your business. It provides robust and best-in-class tools to help everyone in your company turn all the customer data you’ve gathered in to what-, why-, and how-style insights that actually deliver ROI.
Any question you can ask about your data, Mixpanel can answer. There are many metrics that measure engagement; page views are not one of them. Make your product better by measuring actions, not page views. Mixpanel's power lies in giving you the ability to learn more from your data by being able to ask increasingly important and complex questions. Most analytics products limit insights to basic trend lines, showing for example "number of homepage visits" over time. Mixpanel goes further by enabling you to ask more of your data.
Adobe Analytics vs Mixpanel in our news:
2018. Adobe introduced AI assistant for Adobe Analytics
Adobe introduced an AI-fueled virtual assistant called Intelligent Alerts to help Adobe Analytics users find deeper insights they might have otherwise missed. The way it works is the analyst receives some alerts they can dig into to give them additional insights. If they don’t like what they’re seeing, they can tune the system and it should learn over time what the analyst needs in terms of data. They can configure how often they see the alerts and how many they want to see. This all falls within the realm of Adobe’s artificial intelligence platform they call Sensei. Adobe built Sensei with the idea of injecting intelligence across the Adobe product line.
2015. Mixpanel introduced codeless mobile analytics
Mobile analytics service Mixpanel unveiled a new feature that should make it easier for mobile businesses to customize the company’s analytics tools without writing any additional code. With Codeless Mobile Analytics, customers can use a point-and-click interface to identify the interactions that they want to track in their Android or iOS app. And after the Mixpanel SDK has been installed, any additional changes will go live without an App Store update or approval. So now optimization, testing and marketing teams can adjust app analytics dashboard without having to ask for help from their developers.
2014. Mixpanel adds mobile A/B testing to its analytics platform
Web and mobile analytics servise Mixpanel is launching a new feature today for mobile developers who want to test out different variations of their app. Making changes to the app is pretty simple. If you want to move a button, just drag the button. And doing something a little more sophisticated, namely changing in-game physics, was still relatively quick. That simplicity is important, because marketers and product managers and non-engineers want to be able to use these products, too — if they have a promising idea, it’s easier if that don’t have to go through a developer to test it. In addition, the A/B testing service ties into Mixpanel’s analytics platform, particularly the data that focuses on individual users. That makes it easier to test changes with specific groups of users.