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Amazon Advertising is #11 in Top 10 Online advertising services
Amazon Advertising helps grow businesses and brands of all sizes. Its platform provides advanced tools for buying ad placements both on and off Amazon.
Positions in ratings
#11 in Top 10 Online advertising services
Alternatives
The best alternatives to Amazon Advertising are: Google Ads, Facebook Ads
Latest news about Amazon Advertising
2019. Amazon launches sponsored display advertising
Amazon has recently introduced a new advertising campaign type called Sponsored Display, available for Vendors and professional Sellers on the platform. This new ad format fills a significant gap in Amazon's existing pay-per-click advertising offerings by enabling retargeting of Amazon shoppers. Retargeting is a highly sought-after feature, particularly for retail brands, and has long been available on display ad networks, Facebook, and Google. Previously, retargeting was accessible through Amazon's programmatic media solution, the Demand Side Platform (DSP). However, the DSP required substantial monthly spending and expert media management to effectively utilize the channel. The introduction of Sponsored Display now provides a more accessible option for advertisers to leverage retargeting capabilities on Amazon without the same level of investment or expertise required.
