Relationship Intelligence software

2021. Affinity, a relationship intelligence company, raises $80M to help close deals

Affinity that applies machine learning analysis and provide insights on who in the organization has the best chance of getting that initial meeting and closing the deal, has raised $80 million Series C. Affinity says it created “a new breed of CRM” that automates the inputting of that data constantly and adds information, like revenue, staff size and funding from proprietary data sources, to assign a score to a potential opportunity and increase the chances of closing a deal. Affinity is focused on industries like investment banking, private equity, venture capital, consulting and real estate, where there aren’t customer relationship management systems or networking platforms that cater to the specific needs of the long-term relationship.