Online pricing software

Updated: July 30, 2023

Online pricing software is a valuable tool that enables businesses to optimize their pricing strategies and dynamically adjust prices in response to market demands and competitive pressures. This software utilizes advanced algorithms and data analytics to analyze market trends, competitor pricing, and customer behavior, allowing businesses to set optimal prices for their products or services. By automating the pricing process, businesses can react quickly to changes in market conditions and adjust prices in real-time to maximize profitability and revenue. Online pricing software also offers pricing intelligence and insights, helping businesses make informed decisions about pricing strategies, discounts, and promotions. With the ability to monitor and track the effectiveness of pricing changes, businesses can continuously refine their pricing strategies for better results. Overall, online pricing software empowers businesses to stay competitive, enhance revenue, and deliver value to customers by offering the right price at the right time.

See also: Top 10 Online Accounting software

2023. Orb, which helps B2B companies price their products, raises $19.1M



Orb, a pricing platform that helps companies automate a range of different billing types — usage-based, subscriptions or a mix of both, has raised $19.1 million across Series A. Orb handles a range of billing tasks, including collecting and metering product usage data, invoicing customers and generating revenue reports. Within the platform, users can model out alternative pricing plans and orchestrate changes in real time, drawing on product usage insights to find revenue opportunities. Orb can be used to schedule future price changes for customer cohorts or contract renewals. Meanwhile, on the invoicing side, it lets companies directly embed draft invoices into product billing portals — surfacing past-due invoices and attempting to recover failed payments automatically.


2020. Pricefx raises $65M for its cloud-based pricing software



Pricefx, the Munich-based startup known for its cloud-based pricing software, has successfully secured $65 million in Series C funding. Pricefx offers a modular Software-as-a-Service (SaaS) solution for price optimization management (PO&M) and configure-price-quote (CPQ), catering to businesses of all sizes. With pricing optimization software, companies can accurately determine the prices of their products in a dynamic and ever-changing landscape of data and variables. This includes factors like customer survey data, market segments, competitor information, operational expenses, inventory levels, historical pricing, and sales data. By leveraging CPQ software, businesses can effectively consolidate and analyze these variables, enabling them to configure products or services in the most optimal manner (such as bundling or up-selling), and set prices based on costs, competition, and local economic factors. Pricefx empowers enterprises to streamline their pricing processes and make data-driven pricing decisions.


2019. Pricefx scores €23M for its cloud-based pricing software



Pricefx, a startup originally based in Munich, has recently secured €23 million in funding. The company specializes in offering cloud-based pricing software, delivering a modular Software as a Service (SaaS) solution for price optimization management (PO&M) and configure-price-quote (CPQ) processes to enterprises of all sizes. Pricing optimization software plays a crucial role in assisting companies in accurately determining the prices of their goods amidst a vast and continuously evolving range of data and variables. These variables may include customer survey data and segments, competitor information, operational costs, inventory levels, as well as historical pricing and sales data. By aggregating these factors, CPQ software empowers companies to configure products or services in the most optimal manner (such as bundling or up-selling) and price them based on costs, competition, and local economic factors.