Livestreaming services for business

Updated: August 01, 2023

Livestreaming services for business are digital platforms that enable companies to broadcast live video content to a remote audience in real-time. These services offer a powerful and engaging way for businesses to connect with their customers, employees, partners, and stakeholders across the globe. Livestreaming for business can be used for various purposes, such as hosting virtual events, webinars, product launches, training sessions, and corporate announcements. These services often include interactive features, like live chat and Q&A sessions, allowing businesses to engage with their audience and receive immediate feedback. Moreover, livestreaming services offer analytics and reporting, providing valuable insights into viewer engagement and content performance. By leveraging livestreaming services, businesses can expand their reach, foster stronger connections, and create immersive and memorable experiences that drive customer loyalty and business growth.

See also: Top 10 Video Calling apps

2020. Video conferencing service Proficonf adds YouTube video streaming



Proficonf, a platform for video conferences and webinars, has introduced new features to enhance user experience. Firstly, it has implemented a new functionality that allows removing participants from the conference room, ensuring a troll-free environment. Secondly, it has introduced a customizable redirect page for participants after a conference or webinar, enabling users to specify any desired URL. This feature serves as a powerful marketing tool for sales purposes. Additionally, the platform now offers streaming capabilities (Live on YouTube, Facebook) in test mode for users with Pro and Premium plans.


2019. LinkedIn rolls out video livestreaming service for business



LinkedIn is introducing a new offering called LinkedIn Live to a specific group of users in the United States. This social networking platform designed for business professionals aims to emphasize interactive and current live video streams through LinkedIn Live. The company highlights the potential for events such as AMA (Ask Me Anything) sessions or mentors providing guidance to their students. Initially, LinkedIn intends to curate the content streamed on the service, particularly to assist users in broadcasting conferences, company announcements, earnings calls, and similar events.


2014. Microsoft adds Video service to Office 365


Microsoft has introduced a new feature called Office 365 Video, which allows users to post, share, and explore video content within their organization. It can be likened to a YouTube platform tailored for enterprise use. This feature serves various purposes, including video sharing for customer service, facilitating inter-team collaboration, and enhancing sales and training efforts. Office 365 Video will be available to all users without any additional cost where Office 365 is already deployed. Powered by Azure Media Services, it incorporates adaptive smooth streaming technology to optimize video playback based on the viewing device. This functionality will be made accessible to most enterprise Office 365 plans starting early next year.