Landing Page builders
2020. Unbounce raises $38.4M to build better landing pages with automation
Landing page optimization company Unbounce has raised $38.4M. Unbounce was founded back in 2009 with what co-founder and CEO Rick Perreault described as a goal of helping small and medium businesses easily create different landing pages where they can direct potential customers after they’ve engaged with their ad and marketing campaigns. The Vancouver-headquartered company now has a 200-person team, with customers including Hootsuite, Zola and World Vision. It also says it recently passed the milestone of having powered 1 billion conversions.
2018. Mailchimp partnered with Square to launch shoppable landing pages
Email newsletter service Mailchimp announced a partnership with Square that will allow its users to create landing pages with built-in e-commerce features. These shoppable landing pages are meant to give businesses a new sales channel to sell things like limited-edition goods or run-targeted promotions. Mailchimp’s landing pages have been around a while. Until now, though, they were mostly meant to capture additional email addresses or link people to a store. Now, with this new partnership, customers will be able to build a full shopping flow with built-in payments right into these pages. To make this easier, Mailchimp is offering a number of pre-designed templates and a drag-and-drop builder. Square will charge a flat processing rate and Mailchimp will offer this service for free.
2013. BPMonline CRM 7.1: website integration, interactive knowledge base
One week after Salesforce introduced its new platform Salesforce1, its rival BPMonline is launching the new version of its SaaS platform BPMonline CRM 7.1. Unlike Salesforce, BPMonline updates are not so cool but more straightforward and usefull for business. First, it allows to integrate CRM with your website. The users now can create their custom form and place it on a website’s landing page. Whenever the form is filled in and submitted the information from the form is transferred to the CRM system in the online mode and the process is automatically run to start working with a lead. The new interactive knowledge base now allows to "like" posts and share ideas and comments. To make the system easier, the navigation menu now can be customized for each employee. For example, you can hide Opportunities and ‘Invoices’ sections for the users from your marketing team.
2011. Google Sites now allows to create mobile landing pages
Google is launching new functionality in Sites that allows users to create a simple mobile landing page for free. Similar to templates for Google Sites web pages, Sites for Mobile allows users to pick a template that suits the consumer’s needs. For example, Sites offers and e-commerce template for users who want a mobile site to sell products (via Google Checkout). Google also offers customer mobile templates for local businesses, restaurants, lead generation and social. On these mobile sites, businesses and users can include the ability to integrate their Facebook, Twitter, YouTube, LinkedIn and other social accounts. Users can also feature the phone number, directions to their business, coupons, menus and more. Businesses can also get analytics on traffic to their mobile sites.