Digital Experience platforms
Updated: April 14, 2021
Digital experience is an interaction between a user (customer, partner or employee) and an organization that is possible only because of digital technologies.
2021. Google and HCL team up for Digital Experience platform
HCL Digital Experience (DX) is now available on Google Cloud and clients have access to the robust solutions Google Cloud offers even for those who wish to run on-prem or in other clouds. For HCL Digital Experience customers, this means they can maintain their investments in HCL’s trusted and proven Digital Experience platform while also taking advantage of the global reach, security, and elasticity of Google Cloud. HCL DX customers will also gain insights into how their customers are engaging with content on their site with streamlined integration with Google Analytics 360 and HCL Unica Discover. As a result, firms can optimize customer journeys.
2020. Acquia launches Digital Experience Platform
Digital experience company Acquia today announced the launch of its new Acquia Open Digital Experience Platform (DXP). The Acquia Open DXP is powered by Acquia Marketing Cloud and Acquia Drupal Cloud, a unified solution that unlocks the value of data and content so organizations can rapidly create new digital experiences. Marketers and developers now have a single, easy-to-use platform to build, personalize, and orchestrate multi-experience customer journeys across all modes of customer interaction, such as touchscreens, chat, voice, and more. In addition to the marketing tools, Acquia Open DXP will make it easier for developers to build Drupal sites with Developer Studio, its integrated development environment (IDE), and Site Factory, its tool for managing and scaling Drupal 9 sites and applications. Moreover, CMS Migrate will make it much easier to move from older versions of Drupal and legacy CMS to the recently released Drupal 9.
2016. Liferay launches Digital Experience platform
Historically known as portal software, Liferay has tilted into the digital experience market with its new DXP - Digital Experience Platform. This shift isn’t exactly off course for Liferay. It’s more like a natural evolution. According to Bryan Cheung, Liferay CEO, their customers were continually asking for things that were not part of a traditional portal implementation, and Liferay would build or integrate them, so it only made sense to re-evaluate their place in the market. Liferay DXP is made up of a few different components. The foundation is the portal platform itself. There are built-in integrations with a number of backend systems including CRM, ERP, support, and other systems. What this infrastructure enables customers to do is to build a range of customer experience solutions including web experiences, mobile experiences, or hybrid online/offline experiences across the entire customer lifecycle.