Top 10: Digital Experience platforms

Updated: July 30, 2023

Digital Experience platforms are comprehensive solutions that enable businesses to deliver consistent and engaging experiences across various digital channels, including websites, mobile apps, email, and social media. These specialized platforms provide tools for content management, personalization, customer journey mapping, and analytics, allowing businesses to create and deliver targeted and relevant content to their audiences. Digital Experience platforms often include features for A/B testing and optimization, enabling businesses to continuously improve the user experience and drive better results. With seamless integrations and omnichannel capabilities, these platforms facilitate a cohesive and connected customer experience, regardless of the channel or device used. By leveraging Digital Experience platforms, businesses can enhance customer engagement, build brand loyalty, and gain valuable insights into customer behaviors and preferences, leading to increased customer satisfaction and business growth in the digital era. Digital experience is an interaction between a user (customer, partner or employee) and an organization that is possible only because of digital technologies. Some of the most popular digital experience platforms are listed below.

See also: Top 10 Enterprise Portals

2021. Carlyle acquires 1E.com, an endpoint and hybrid working specialist



1E, a company specializing in developing solutions for organizations to facilitate hybrid working and manage endpoint management, has been acquired by the private equity firm Carlyle for $270 million. Initially focused on Microsoft technologies, 1E created endpoint technology management solutions and tools to enhance computer terminal and network management for businesses. As time progressed, even before the COVID-19 pandemic, 1E recognized the emergence of hybrid working environments and the challenges they posed to both companies and users. Consequently, the company expanded its offerings to include software specifically designed to enable efficient hybrid workspaces.


2021. Google and HCL team up for Digital Experience platform



The HCL Digital Experience (DX) platform is now available on Google Cloud, offering clients access to the comprehensive solutions provided by Google Cloud, whether they choose to run their applications on-premises or on other cloud platforms. With this integration, HCL Digital Experience customers can continue leveraging the trusted and reliable features of HCL's Digital Experience platform, while also harnessing the global scalability, security, and flexibility offered by Google Cloud. Furthermore, HCL DX customers will have valuable insights into their customers' interactions with their website, thanks to seamless integration with Google Analytics 360 and HCL Unica Discover. This integration empowers businesses to optimize their customer journeys and enhance overall digital experiences.


2020. Acquia launches Digital Experience Platform



Digital experience company Acquia has announced the launch of its new Acquia Open Digital Experience Platform (DXP). This powerful platform combines Acquia Marketing Cloud and Acquia Drupal Cloud, providing organizations with a unified solution to leverage data and content effectively, enabling the rapid creation of innovative digital experiences. With the Acquia Open DXP, marketers and developers now have access to a single, user-friendly platform for building, personalizing, and orchestrating multi-experience customer journeys across various customer touchpoints, including touchscreens, chat, voice, and more. The platform also offers valuable tools such as Developer Studio, an integrated development environment (IDE), and Site Factory, a robust solution for managing and scaling Drupal 9 sites and applications, making it easier for developers to build Drupal sites. Additionally, the inclusion of CMS Migrate simplifies the transition from older versions of Drupal and legacy CMS to the latest Drupal 9 release.


2019. Salesforce announces new content management system



Salesforce has introduced an innovative tool named Salesforce Content Management System, specifically designed to enhance customer experiences across various channels. The primary goal is to enable customers to effortlessly create, manage, and deliver impactful content using the diverse range of Salesforce products. Remarkably, this tool does not necessitate extensive technical expertise, empowering marketers and product specialists to independently generate and distribute content without IT assistance, once the system is appropriately configured. While users can create personalized content based on customer insights derived from Salesforce data, the key distinguishing feature lies in its seamless integration with third-party systems. This hybrid CMS offers a native experience within Salesforce's own channels while also providing the flexibility to present content on any touchpoint built on third-party systems.


2016. Liferay launches Digital Experience platform



Historically recognized as portal software, Liferay has now ventured into the digital experience market with its latest offering, the DXP (Digital Experience Platform). This strategic shift represents a natural evolution for Liferay rather than a complete departure from its previous trajectory. As stated by Bryan Cheung, the CEO of Liferay, their customers consistently expressed a need for functionalities that went beyond the scope of traditional portal implementations. In response, Liferay would develop or integrate those features, prompting a reevaluation of their position in the market. The Liferay DXP consists of various components, with the portal platform serving as its foundation. The platform includes seamless integrations with numerous backend systems, including CRM, ERP, support, and others. This infrastructure empowers customers to create a wide range of customer experience solutions spanning web experiences, mobile experiences, and even hybrid online/offline experiences throughout the entire customer lifecycle. Please note that while the HTML tags and links were retained, they may not be properly rendered in this plain text format.