Digital Experience platforms

Updated: June 22, 2021
Digital experience is an interaction between a user (customer, partner or employee) and an organization that is possible only because of digital technologies.

2021. Carlyle acquires 1E.com, an endpoint and hybrid working specialist



1E, which builds solutions for companies to enable hybrid working along with managing the wider space of endpoint management, has been acquired (for $270 million) by the private equity firm Carlyle. 1E got its start as a Microsoft shop, building endpoint technology management, along with tools to help companies manage their computer terminals and networks better. Over time — years before the COVID-19 pandemic — that also evolved into software to enable hybrid working environments, which were already emerging as a thing and already posing challenges to businesses and users.


2021. Google and HCL team up for Digital Experience platform



HCL Digital Experience (DX) is now available on Google Cloud and clients have access to the robust solutions Google Cloud offers even for those who wish to run on-prem or in other clouds. For HCL Digital Experience customers, this means they can maintain their investments in HCL’s trusted and proven Digital Experience platform while also taking advantage of the global reach, security, and elasticity of Google Cloud. HCL DX customers will also gain insights into how their customers are engaging with content on their site with streamlined integration with Google Analytics 360 and HCL Unica Discover. As a result, firms can optimize customer journeys.


2020. Acquia launches Digital Experience Platform



Digital experience company Acquia today announced the launch of its new Acquia Open Digital Experience Platform (DXP). The Acquia Open DXP is powered by Acquia Marketing Cloud and Acquia Drupal Cloud, a unified solution that unlocks the value of data and content so organizations can rapidly create new digital experiences. Marketers and developers now have a single, easy-to-use platform to build, personalize, and orchestrate multi-experience customer journeys across all modes of customer interaction, such as touchscreens, chat, voice, and more. In addition to the marketing tools, Acquia Open DXP will make it easier for developers to build Drupal sites with Developer Studio, its integrated development environment (IDE), and Site Factory, its tool for managing and scaling Drupal 9 sites and applications. Moreover, CMS Migrate will make it much easier to move from older versions of Drupal and legacy CMS to the recently released Drupal 9.


2019. Salesforce announces new content management system



Salesforce has announced a brand new tool called Salesforce Content Management System, which it says is designed from the ground up to deliver a quality customer experience across multiple channels. The idea is to provide a way for customers to create, manage and deliver more meaningful content across multiple channels from within the Salesforce family of products. The company claims it doesn’t require any kind of deep technical knowledge to do it, meaning marketers and product people should be able to create and deliver content without the help of IT, once the system is properly set up. While users can create more personalized content based on what they know about the customer based on Salesforce data, the key differentiator here is the ability to connect to third-party systems. A hybrid CMS provides a native experience channel or touchpoint, but also gives you the flexibility to present content to any touchpoint built on a third-party system.


2016. Liferay launches Digital Experience platform



Historically known as portal software, Liferay has tilted into the digital experience market with its new DXP - Digital Experience Platform. This shift isn’t exactly off course for Liferay. It’s more like a natural evolution. According to Bryan Cheung, Liferay CEO, their customers were continually asking for things that were not part of a traditional portal implementation, and Liferay would build or integrate them, so it only made sense to re-evaluate their place in the market. Liferay DXP is made up of a few different components. The foundation is the portal platform itself. There are built-in integrations with a number of backend systems including CRM, ERP, support, and other systems. What this infrastructure enables customers to do is to build a range of customer experience solutions including web experiences, mobile experiences, or hybrid online/offline experiences across the entire customer lifecycle.