Competitive Enablement software

2021. AI-powered competitive enablement platform Klue lands $62M

Klue, an AI-powered competitive enablement platform, has raised $62 million in Series B. The platform automatically gathers competitive data from public and private external sources such as the news and competitor web page changes, as well as data from internal teams through integrations with platforms like Slack, Highspot and Salesforce. Klue aims to enable product marketers and competitive intelligence teams to increase their coverage of competitors. The company will double down on its AI capabilities to make insight generation easier in order to unlock opportunities to expand its user base through new market development.