Competitive Enablement software

Updated: July 30, 2023

Competitive enablement software is a valuable tool that equips businesses with the insights and intelligence needed to gain a competitive edge in their industry. These specialized platforms collect and analyze data on competitors, market trends, and industry benchmarks to provide businesses with a comprehensive view of their competitive landscape. Competitive enablement software often includes features such as competitor monitoring, pricing analysis, market share tracking, and customer sentiment analysis. With real-time updates and detailed reports, businesses can identify emerging opportunities, make informed decisions, and devise effective strategies to outperform their rivals. By empowering teams with actionable information, competitive enablement software enables businesses to adapt quickly to market changes, enhance their value proposition, and stay ahead in today's dynamic and competitive business environment.

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2021. AI-powered competitive enablement platform Klue lands $62M

Klue, an AI-powered platform for competitive enablement, has successfully raised $62 million in Series B funding. The platform utilizes artificial intelligence to automatically collect competitive data from a variety of sources, including public and private external sources such as news updates and competitor website changes. It also integrates with internal team platforms like Slack, Highspot, and Salesforce to gather data. Klue's primary objective is to empower product marketers and competitive intelligence teams to enhance their understanding and coverage of competitors. The company plans to heavily invest in advancing its AI capabilities, simplifying insight generation, and expanding its user base through new market development opportunities.