Top 10: Behavioral Marketing platforms

2023. Behavioral marketing platform Wunderkind nabs $76M



Wunderkind, a platform that enables brands to target web visitors through emails, texts and other digital advertising formats, has raised $76 million in a Series C. Wunderkind aims to scale brands’ abilities to foster customer relationships through digital channels. How? By analyzing smartphone and desktop web visitors’ real-time and historical behaviors to match value to intent. Wunderkind claims it can determine who visitors are based on the web page that referred them and the content that they’re interacting with. For example, the platform can figure out who’s most likely to purchase a paid subscription and sign up for a newsletter — or so Ingram claims.


2021. Ometria raises $40M to automate marketing for retailers



Ometria, an “AI-powered” customer marketing platform allowing brands and retailers to personalize marketing messages, has raised $21 million in a Series B. Ometria’s main competitors include email service providers (Emarsys, Sailthru, Selligent, Bronto, Dotmailer), behavioral marketing tools (CloudIQ, SaleCycle, Yieldify) and customer insight companies (More2, AgileOne). Customers for its “Co-Marketer” platform — which uses data science to automatically create and optimize personalized marketing experiences several communications platforms — now include Steve Madden, Aden + Anais, Pepe Jeans, MADE.com, Notonthehighstreet.com, Hotel Chocolat, Feelunique and others.

2019. Customer marketing software Ometria raised $21M


Ometria an AI-powered customer marketing platform has raised $21 million in a Series B funding. The funding will be used to accelerate Ometria’s product development, expanding the platform’s specialist retail marketing capabilities and further innovating its AI-based technology. Ometria’s schtick is that it addresses the fact that consumers will no longer tolerate the torrent of communication sent toward them that is basically irrelevant, especially as the retail environment becomes ever more competitive. Its main competitors are spread across companies like email service providers (Emarsys, Sailthru, Selligent, Bronto, Dotmailer), behavioral marketing tools (CloudIQ, SaleCycle, Yieldify) and customer insight companies (More2, AgileOne). Its argument is that none of these companies were developed specifically for retail, or to create and use a unified predictive profile of each customer.