Top 10: Behavioral Marketing platforms
Updated: July 30, 2023
Behavioral marketing platforms are sophisticated tools that leverage user behavior data to create personalized and targeted marketing campaigns. These platforms collect and analyze data from various sources, such as website interactions, email engagement, and social media activity, to build comprehensive user profiles. By understanding individual preferences and interests, behavioral marketing platforms can deliver personalized content, product recommendations, and offers that resonate with each user. With advanced machine learning algorithms, these platforms can predict user behavior and optimize marketing efforts to maximize engagement and conversions. Behavioral marketing platforms enable businesses to deliver more relevant and timely marketing messages, enhancing the overall customer experience and driving better business results. However, it is essential for businesses to use behavioral marketing responsibly and transparently, respecting user privacy and providing opt-out options to ensure a positive and respectful user experience. Some of the most popular behavioral marketing platforms options are listed below.
See also: Top 10 Marketing software
See also: Top 10 Marketing software
2023. Behavioral marketing platform Wunderkind nabs $76M
Wunderkind, a platform empowering brands to engage with web visitors via emails, texts, and various digital advertising formats, has secured $76 million in Series C funding. Wunderkind's primary objective is to enhance brands' capabilities in nurturing customer relationships through digital channels. How does it achieve this? By analyzing the real-time and historical behaviors of smartphone and desktop web visitors, Wunderkind effectively matches their intent with corresponding value. The platform asserts its ability to identify visitors based on the referring web page and the content they interact with. For instance, Wunderkind can identify individuals most likely to make a paid subscription or sign up for a newsletter, as claimed by Ingram. With its data-driven approach, Wunderkind strives to optimize customer engagement for brands across various digital touchpoints.
2021. Ometria raises $40M to automate marketing for retailers
The "AI-powered" customer marketing platform Ometria has successfully raised $21 million in a Series B funding round. Ometria specializes in enabling brands and retailers to personalize marketing messages for their customers. Its primary competitors include email service providers such as Emarsys, Sailthru, Selligent, Bronto, and Dotmailer, as well as behavioral marketing tools like CloudIQ, SaleCycle, Yieldify, and customer insight companies including More2 and AgileOne. Ometria's "Co-Marketer" platform leverages data science to automatically create and optimize personalized marketing experiences across various communication platforms. Notable customers utilizing the platform include Steve Madden, Aden + Anais, Pepe Jeans, MADE.com, Notonthehighstreet.com, Hotel Chocolat, Feelunique, and others.
2019. Customer marketing software Ometria raised $21M
Ometria, an AI-powered customer marketing platform, has secured $21 million in Series B funding. This investment will be utilized to expedite Ometria's product development, enabling the platform to enhance its specialized retail marketing capabilities and further innovate its AI-driven technology. Ometria's unique selling point lies in addressing the growing consumer intolerance towards irrelevant communication, particularly in today's highly competitive retail landscape. While its primary competitors span various domains such as email service providers (Emarsys, Sailthru, Selligent, Bronto, Dotmailer), behavioral marketing tools (CloudIQ, SaleCycle, Yieldify), and customer insight companies (More2, AgileOne), Ometria asserts that none of these companies were specifically developed for retail or focused on creating and utilizing a unified predictive profile for each customer.