Work gamification - the Next Big Thing

Do you want your company to use the latest, most effective business technologies? Or you are creating a business application and want to make your product the next big hit? Then you are probably watching the new IT trends. In recent years we saw such emerging trends as SaaS (software as a service), business virtualization (where staff can work remotely), the socialization of business apps, mobile access. What's next? Perhaps it will be the Gamification. From the title it's clear that Gamification - is turning something into a game. In our case - turning work into the game. Imagine how much $$$ this promise potentially contains?

The fact is that 90% of work - is not interesting. People work just for money. They fulfill their functions under the fear of being fired. And when they feel safe (when the boss goes out), they open Facebook or computer games. How faster and more efficiently their brains work when they play Farmville or WarCraft? How much more valeu they could bring to the company, if approach their work with the same interest as the game?

Of course, changing the person's attitude to work (as well as creating an interesting game) - is not so easy. But the developers of business application have to try. And the process is already started.

We have already reviewed some business applications that use the game mechanics: remember Rypple, Producteev, Spigit. From the last year, the Gamification summit is hold. And, according to Gartner's report by 2015, 50% of companies will use the game elements in their business.

The video above features Gabe Zichermann - one of the main evangelists of the Gamification trend.

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