Salesforce - social ads management service

April 25, 2013 | Author: Sandeep Sharma

It turns out that a couple of years ago the Salesforce CEO, Marc Benioff, bought domain (for $ 2 million). It's hard to imagine something more desirable for a man who loves beautiful domains and social technologies. And of course, for a long time he thought how to use put this domain, and finally he found the idea. He separated ad management part from the social publishing platform Buddy Media (acquired by Salesforce last year) and launched it as a separate service under the title This service allow to optimize and run large-scale advertising campaigns on Facebook and Twitter, analyze their results and reduce the cost per lead. But probably the main news is not the launch of, but the integration of all marketing tools in Salesforce Marketing Cloud (Radian6, Buddy Media and Watch the video:

With the help of this marketing cloud large companies will be able to monitor what users are saying in social networks, combine this data with information from the CRM, publish the best content targeted to prospective clients and enhance the marketing push with social ads. And then - analyze the results, and restart the circle.

See also: Top 10 Online CRM software

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email