Salesforce Social.com - social ads management service
April 25, 2013 | Author: Sandeep Sharma
It turns out that a couple of years ago the Salesforce CEO, Marc Benioff, bought domain social.com (for $ 2 million). It's hard to imagine something more desirable for a man who loves beautiful domains and social technologies. And of course, for a long time he thought how to use put this domain, and finally he found the idea. He separated ad management part from the social publishing platform Buddy Media (acquired by Salesforce last year) and launched it as a separate service under the title Social.com. This service allow to optimize and run large-scale advertising campaigns on Facebook and Twitter, analyze their results and reduce the cost per lead. But probably the main news is not the launch of Social.com, but the integration of all marketing tools in Salesforce Marketing Cloud (Radian6, Buddy Media and Social.com). Watch the video:
With the help of this marketing cloud large companies will be able to monitor what users are saying in social networks, combine this data with information from the CRM, publish the best content targeted to prospective clients and enhance the marketing push with social ads. And then - analyze the results, and restart the circle.
See also: Top 10 Online CRM software