Nitro for Salesforce - gamified CRM

We continue to monitor the gamification of business applications. And the first gamified CRM is ... Nitro for Salesforce. This system was presented at the recent Dreamforce 2011 conference and will launch later this month. It's interesting that Nitro for Salesforce is created not by some guys from garage, but by the gamification professionals at Bunchball. For several years, this company is developing games for various projects. Its clients include Warner Brothers, NBC, HP, Comcast, Playboy. However, so far the company developed game mechanics only for consumer projects, and now decided to try its technologies in business application. As it's clear from the title, Nitro for Salesforce - is an add-on for Salesforce CRM.



Using this add-on sales team leader can easily design a game using the traditional elements: objectives, levels, points, badges, leaderboards, reward store. For example, salespeople can earn points for completing deals, adding or updating client profiles, obtaining "Like" from a customer, etc. You can arrange competition not only between employees but also for example, between regional offices.

Nitro for Salesforce slogan is: "Isn't it time to move beyond automation and start thinking about Motivation?"

See also: Top 10 Online CRM software