Benioff gives a marketing master class to Microsoft

Microsoft marketing people couldn't get enough of their cool marketing idea. On the street near the conference center, where the Salesforce's Dreamforce conference takes place, they send their people on segways with banners (on picture). The banner shows a dissapointed man, who has moved from Saleforce to MS Dynamics CRM Online. Under his photo there is a strapline: "I didn't get forced". But Microsoft marketers did not know whom they are dealing with... In the beginning of the second coference day Mark Benioff, Salesforce CEO, entered the stage...

He said: "Yes, it's true. It happens that customers go away. We don't have that many unhappy customers, but it happens. You gotta turn those customers around, you gotta bring them back. Suddenly we see this customer getting forced everywhere. We can make this customer a success again, but it will take the collective will power of the Salesforce nation." And at that moment, Bernard - the very same unhappy forced customer from the Microsoft ad - appeared on the stage.



"So, Bernard, will you come back and get forced again?" - Benioff asks him. Bernard thinks.



"Friends, let's support Bernard!" - Benioff says to the audience. 14,000 delegates get onto their feet to make Bernard rethink his decision and come back



"Yes" - says Bernard



"YES!" - says Mark ...and a manly hug!

See also: Top 10 Online CRM software