Benioff gives a marketing master class to Microsoft

December 09, 2010 | Author: Sandeep Sharma
Salesforce Microsoft

Microsoft marketing people couldn't get enough of their cool marketing idea. On the street near the conference center, where the Salesforce's Dreamforce conference takes place, they send their people on segways with banners (on picture). The banner shows a dissapointed man, who has moved from Saleforce to MS Dynamics CRM Online. Under his photo there is a strapline: "I didn't get forced". But Microsoft marketers did not know whom they are dealing with... In the beginning of the second coference day Mark Benioff, Salesforce CEO, entered the stage...

He said: "Yes, it's true. It happens that customers go away. We don't have that many unhappy customers, but it happens. You gotta turn those customers around, you gotta bring them back. Suddenly we see this customer getting forced everywhere. We can make this customer a success again, but it will take the collective will power of the Salesforce nation." And at that moment, Bernard - the very same unhappy forced customer from the Microsoft ad - appeared on the stage.

Mark Benioff

"So, Bernard, will you come back and get forced again?" - Benioff asks him. Bernard thinks.

Mark Benioff

"Friends, let's support Bernard!" - Benioff says to the audience. 14,000 delegates get onto their feet to make Bernard rethink his decision and come back

Mark Benioff

"Yes" - says Bernard

Mark Benioff

"YES!" - says Mark ...and a manly hug!

See also: Top 10 Online CRM software

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email