Wix vs WordPress
Last updated: August 10, 2021
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WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time. The core software is built by hundreds of community volunteers, and when you’re ready for more there are thousands of plugins and themes available to transform your site into almost anything you can imagine.
Wix vs WordPress in our news:
2021. Wix launches a no-code app builder for $200 per month
Wix has announced a new product for business owners called Branded App by Wix, which allows users to develop native apps without writing code. Wix provides tools for people and businesses to manage their online presence, but it’s most well-known for its drag-and-drop website builder. Now, the platform is expanding its user-friendly approach by making it possible for anyone to build an app without learning how to code. At $200 per month, Branded App by Wix is no small investment; users will also have to pay a yearly $99 fee to be on the App Store, and a one-time $25 fee for Google Play. But according to Wix, native mobile apps can help businesses ultimately drive more sales.
2021. Automattic acquires analytics company Parse.ly
Automattic, the for-profit company tied to open-source web publishing platform WordPress, is announcing that it has acquired analytics provider Parse.ly. Parse.ly gives creators, marketers and developers the tools to understand content performance, prove content value, and deliver tailored content experiences that drive meaningful results. WordPress and Parse.ly already work well together, but the plan is to make WPVIP (enterprise hosting and support to publishers) features available to Parse.ly customers while also making more Parse.ly data available to WPVIP publishers. And there are also opportunities to add more commerce-related data to Parse.ly, since Automattic also owns WooCommerce.
2020. Wix launches a new company, Wix Answers, to unify customer support
Website-building platform Wix has launched a new company Wix Answers, which offers enterprise-level customer support and is intended to compete with companies like Zendesk and Salesforce. It’s a product that the company built to meet its own needs, which it subsequently productized and spun out into a separate entity (still owned by Wix). The system provides 360 degree view of the user and showing all the customer service conversations they’ve had across channels, whether that’s via phone call, chat, website ticket or email. The platform uses AI to help customer support agents respond more quickly, and to recommend ways to make the team more effective (like making customer support articles more accessible).
2018. Wix launched new suite of products for support, sales and marketing
Wix launched a new suite of management and marketing products called Ascend. It allows to manage all your customer interactions from one place, effortlessly capture leads, build relationships, take payments and more. Wix is also developing a workflow editor, so that a business’ website and other channels can respond automatically depending on how customers behave. Ascend by Wix is available as a separate subscription, with pricing ranging from $9 to $45 per month. Other website builders like Squarespace and Weebly (now owned by Square) have also introduced marketing tools, but Ascend seems like a particularly ambitious expansion, encompassing 20 products in areas like chat, memberships, email marketing and search engine optimization (in some cases, these are existing Wix products being brought under the Ascend umbrella).
2018. Wix integrates with Instagram
Website building service Wix no allows to share your Instagram photos and videos on your website. With the new Instagram Feed App, you can also add links to your individual Instagram posts - sending visitors directly to your site. You can choose from different layouts to showcase your Instagram photos, customize colors, fonts, easily add links to any photo or video in your feed. It’s a great way to attract new followers or to promote a product in your Wix Stores collection, for example.
2017. Wix unveiled advanced code editor
Wix now allows to create not only simple website in visual editor, but also complicated web applications. The new Wix Code platform opens new possibilities for creators, developers and designers that are looking for the easiest way to build robust web applications tailored to their business needs. It’s serverless, hassle-free coding. You can set up database collections, create content rich websites, add custom forms, change site behavior with APIs and much more. All are built with the ease of use and stunning visual components of the Wix Editor. Plus, anything you build is SEO compatible.
2017. Wix updates Blog app
Wix now allows to create a stunning blog for your site and share your passions with your online community. With beautiful, up-to-date layouts, visitors can easily discover your posts and share them in a click. Readers can join your blog, create member profiles, follow posts, comment with images & videos, and more. You can add and manage multiple writers, post on the go and look stunning on mobile, create your own custom blog feed and showcase posts from any category, customize advanced settings for every blog post, including selecting your post date and adding SEO titles, descriptions and links.
2017. Wix now allows to add a chat to your site
The new Wix Chat feature lets you chat with your visitors and help them out on the spot. You can chat directly from your mobile device using the Wix Mobile app, or from your computer using Wix Inbox. With Wix Chat, anyone visiting your site can instantly send you a message and start a chat. You can chat back at any time. You can even initiate chats with visitors who are viewing your site. Wix Chat is a great way to build relationships with your visitors. You can help your customers faster, increase sales, and more.
2017. Wix adds forum to its online CMS
The new Wix Forum feature allows to create your own online community right on your website. Your visitors can become members, join conversations, follow posts, leave comments and more. You can choose from beautiful layouts and customize to get the look you love, easily customize the look of all your posts using the text editor, change the size of your images and videos, get more text alignment options and make your titles stand out, set moderators or block certain members from posting or adding comments. The forum module is completely free.
2017. Website builder Wix acquired art community DeviantArt
Website builder Wix has acquired DeviantArt, an online community for artists, designers and art/design enthusiasts for $36 million. Wix said that it will continue to operate DeviantArt as a standalone site, but it will also use it to boost its own business in a couple of ways. First, DeviantArt users will get access to Wix’s web design tools to build out more dynamic online presences. These tools do not only cover design, but commerce and other features for running businesses online. Second, Wix will open up DeviantArt’s repository of art and creative community to the Wix platform, giving Wix’s users access to that work to use in their own site building.