Webflow vs Wix

2024. Webflow acquires Intellimize to add AI-powered webpage personalization



Webflow, a platform for web design and hosting, has recently acquired Intellimize, a startup utilizing AI to tailor websites for individual visitors, although the exact terms of the acquisition remain undisclosed. Sources suggest the purchase price falls within the "eight-figure" range. This acquisition aligns seamlessly with Webflow's objectives as it addresses the common need among its customers for personalized and optimized websites. Intellimize's approach involves AI-driven page generation and continuous adjustments based on user behavior and origin. By employing Intellimize's technology, companies can create website templates, allowing the AI to conduct experiments and refine content for optimal performance before presenting it to visitors.


2023. Wix’s new tool can create entire websites from prompts



Website builder Wix has introduced a new tool called the AI Site Generator. With this tool, Wix users can simply describe their intentions, and the AI will automatically generate a complete website for them. This includes a homepage, inner pages, as well as text and images. Additionally, the AI Site Generator incorporates business-specific sections, such as events and bookings, aiming to provide customers with tangible value as they build and expand their businesses. Wix has been actively exploring the possibilities of AI, and the AI Site Generator is a significant step forward in their AI experiments. Prior to this, they introduced the text creator powered by ChatGPT, enabling users to generate personalized content for specific sections of their websites. Moreover, the AI template text creator generates all the text required for a given site. Alongside these tools, Wix also offers an AI domain generator to help users brainstorm and find suitable web domain names. These AI-driven capabilities complement Wix's suite of AI image editing, fine-tuning, and creation tools.


2021. Wix launches a no-code app builder for $200 per month



Wix has introduced a new offering called Branded App by Wix, specifically designed for business owners who want to create native apps effortlessly, without the need for coding skills. While Wix is renowned for its drag-and-drop website builder, it now expands its user-friendly platform by enabling anyone to build their own app. The introduction of Branded App by Wix allows users to manage their online presence comprehensively, providing tools to develop and customize apps. Although it comes with a significant investment of $200 per month, users should also consider additional costs such as a yearly $99 fee for the App Store and a one-time $25 fee for Google Play. According to Wix, leveraging native mobile apps can significantly boost sales for businesses in the long run.


2021. Website builder Webflow raises $140M



Webflow, a software company specializing in empowering businesses to create no-code websites, has announced the successful completion of a $140 million Series B funding round. Webflow's product falls under the category of companies advocating for the idea that software development for the internet should become easier, not more challenging, as time progresses. With ambitious plans ahead, the company aims to enhance its services to enable the creation of richer and more robust websites. According to the CEO, websites are an integral part of the software landscape, and he envisions no-code tools gradually assuming more complex software tasks. This expansion could foster the growth of the broader no-code market, potentially paving the way for startups to develop services that allow non-developers to rely less on engineering teams as time goes on.


2020. Wix launches a new company, Wix Answers, to unify customer support



Website-building platform Wix has introduced a new venture called Wix Answers, designed to offer high-level customer support and compete with companies such as Zendesk and Salesforce. Wix Answers was initially developed to fulfill the company's internal requirements and later transformed into a separate entity (still under Wix's ownership). This system grants users a comprehensive overview of their interactions with customer service, encompassing conversations across various channels like phone calls, chat, website tickets, and emails. Powered by AI, the platform assists support agents in responding promptly and provides recommendations to enhance team efficiency, including improved accessibility of customer support articles.


2018. Wix launched new suite of products for support, sales and marketing



Wix has introduced a comprehensive suite of management and marketing tools known as Ascend. With Ascend, you can effortlessly handle all your customer interactions in one centralized location. It empowers you to efficiently capture leads, nurture relationships, process payments, and more. Wix is also in the process of developing a workflow editor that will enable automatic responses across your website and other channels based on customer behavior. Ascend by Wix is available as a separate subscription, with pricing options ranging from $9 to $45 per month. While other website builders like Squarespace and Weebly (now owned by Square) have also incorporated marketing tools, Ascend sets itself apart with its ambitious expansion, offering a comprehensive range of 20 products covering chat, memberships, email marketing, and search engine optimization. Some of these products may already exist within Wix but are now consolidated under the Ascend umbrella.


2018. Wix integrates with Instagram



The website building service Wix has introduced a new feature that enables users to seamlessly share their Instagram photos and videos on their websites. With the Instagram Feed App, you now have the ability to incorporate links to individual Instagram posts, allowing visitors to navigate directly to your site. You can select from a range of layouts to display your Instagram content, customize colors and fonts, and effortlessly include links to any photo or video within your feed. This feature provides an excellent opportunity to attract new followers and promote products from your Wix Stores collection, among other possibilities.


2017. Wix unveiled advanced code editor


Wix has expanded its capabilities beyond simple website creation with the introduction of the innovative Wix Code platform. This new platform empowers creators, developers, and designers to effortlessly build sophisticated web applications that are perfectly tailored to their business requirements. With Wix Code, coding becomes hassle-free and serverless, providing a seamless experience. You can effortlessly set up database collections, design content-rich websites, incorporate custom forms, utilize APIs to modify site behavior, and much more. All of these functionalities are integrated with the user-friendly Wix Editor, ensuring ease of use and offering stunning visual components. Additionally, any application or website you create using Wix Code is SEO compatible, ensuring maximum visibility and reach.


2017. Webflow releases Interactions 2.0



Webflow, a fusion of WordPress and Photoshop for web design, has unveiled Interactions 2.0, a significant enhancement to its web design platform that empowers designers to create professional websites without the need for coding. With the introduction of IX2.0, designers using Webflow can now effortlessly develop website interactions visually within minutes, a process that would typically take experienced developers hours or even days. Web professionals seeking to craft innovative web experiences can take advantage of Webflow IX2.0, a cutting-edge website animation tool that enables them to construct intricate timeline-based animations, captivating mouse-based effects, and captivating scrolling (parallax) effects, all without writing a single line of code. Unlike Adobe products, Webflow's revolutionary IX2.0 feature empowers designers with robust new capabilities for designing exceptional web experiences that were previously only achievable through coding.


2017. Wix updates Blog app



Wix has introduced a new feature that enables you to effortlessly create a visually stunning blog for your website and engage with your online community. With a wide range of beautiful and modern layouts, your blog posts will be easily discoverable, encouraging visitors to read and share them with just a single click. Your readers can actively participate in your blog by joining as members, creating their own profiles, following posts, and even adding comments with images and videos. Managing multiple writers is made simple, allowing you to collaborate seamlessly. The Wix blog also ensures a seamless mobile experience, ensuring that your blog looks amazing on any device. With the ability to customize your blog feed and showcase posts from any category, you have full control over the content you want to highlight. Additionally, advanced settings are available for each blog post, allowing you to customize details such as post dates and optimize SEO elements like titles, descriptions, and links. With Wix, you can now create a captivating blog that reflects your passion and easily connects with your audience.