Webflow vs Wix

Last updated: August 10, 2021

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Webflow
Web design tool, CMS, and hosting platform. Build dynamic, responsive websites in your browser. Launch with a click. Or export your squeaky-clean code to host wherever you'd like.
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Wix
Create a free website with Wix.com. Customize with Wix' free website builder, no coding skills needed. Choose a design, begin customizing and be online today! 100s of fully customizable HTML5 templates available in every category. We make it fun to create your own site - it’s hassle-free, and you don’t need any coding skills.
Webflow vs Wix in our news:

2021. Wix launches a no-code app builder for $200 per month



Wix has announced a new product for business owners called Branded App by Wix, which allows users to develop native apps without writing code. Wix provides tools for people and businesses to manage their online presence, but it’s most well-known for its drag-and-drop website builder. Now, the platform is expanding its user-friendly approach by making it possible for anyone to build an app without learning how to code. At $200 per month, Branded App by Wix is no small investment; users will also have to pay a yearly $99 fee to be on the App Store, and a one-time $25 fee for Google Play. But according to Wix, native mobile apps can help businesses ultimately drive more sales.


2021. Website builder Webflow raises $140M



Webflow, a software company that helps businesses build no-code websites, announced that it has raised a $140 million Series B. Webflow’s product fits into a category of companies arguing that building software for the internet should get easier over time, not harder. The company has big product plans, including building out its service to support richer and more powerful website creation. In the CEO’s view, websites are merely part of the software world, and he expects no-code tooling to take on more and more complex software tasks over time. That could expand the broader no-code market, in our view, perhaps creating more space for startups to build services that allow for non-developers to depend less on engineering teams over time.


2020. Wix launches a new company, Wix Answers, to unify customer support



Website-building platform Wix has launched a new company Wix Answers, which offers enterprise-level customer support and is intended to compete with companies like Zendesk and Salesforce. It’s a product that the company built to meet its own needs, which it subsequently productized and spun out into a separate entity (still owned by Wix). The system provides 360 degree view of the user and showing all the customer service conversations they’ve had across channels, whether that’s via phone call, chat, website ticket or email. The platform uses AI to help customer support agents respond more quickly, and to recommend ways to make the team more effective (like making customer support articles more accessible).


2018. Wix launched new suite of products for support, sales and marketing



Wix launched a new suite of management and marketing products called Ascend. It allows to manage all your customer interactions from one place, effortlessly capture leads, build relationships, take payments and more. Wix is also developing a workflow editor, so that a business’ website and other channels can respond automatically depending on how customers behave. Ascend by Wix is available as a separate subscription, with pricing ranging from $9 to $45 per month. Other website builders like Squarespace and Weebly (now owned by Square) have also introduced marketing tools, but Ascend seems like a particularly ambitious expansion, encompassing 20 products in areas like chat, memberships, email marketing and search engine optimization (in some cases, these are existing Wix products being brought under the Ascend umbrella).


2018. Wix integrates with Instagram



Website building service Wix no allows to share your Instagram photos and videos on your website. With the new Instagram Feed App, you can also add links to your individual Instagram posts - sending visitors directly to your site. You can choose from different layouts to showcase your Instagram photos, customize colors, fonts, easily add links to any photo or video in your feed. It’s a great way to attract new followers or to promote a product in your Wix Stores collection, for example.


2017. Wix unveiled advanced code editor


Wix now allows to create not only simple website in visual editor, but also complicated web applications. The new Wix Code platform opens new possibilities for creators, developers and designers that are looking for the easiest way to build robust web applications tailored to their business needs. It’s serverless, hassle-free coding. You can set up database collections, create content rich websites, add custom forms, change site behavior with APIs and much more. All are built with the ease of use and stunning visual components of the Wix Editor. Plus, anything you build is SEO compatible.


2017. Webflow releases Interactions 2.0



Webflow, the web design amalgam of WordPress and Photoshop, released Interactions 2.0. IX2.0 expands on Webflow's web design platform, which allows designers to build professional websites without writing a single line of code. With IX2.0 a designer in Webflow could now visually develop a website interaction in minutes, compared to the hours or days it would generally take a seasoned developer. For web professionals crafting innovative web experiences, Webflow IX2.0 is a brand new website animation tool that allows them to build complex timeline based animations, mouse based effects, and scrolling (parallax) effects without writing a single line of code. Unlike Adobe products, Webflow’s new IX2.0 feature offers designers powerful new ways of designing web experiences that was only possible with code before.


2017. Wix updates Blog app



Wix now allows to create a stunning blog for your site and share your passions with your online community. With beautiful, up-to-date layouts, visitors can easily discover your posts and share them in a click. Readers can join your blog, create member profiles, follow posts, comment with images & videos, and more. You can add and manage multiple writers, post on the go and look stunning on mobile, create your own custom blog feed and showcase posts from any category, customize advanced settings for every blog post, including selecting your post date and adding SEO titles, descriptions and links.


2017. Wix now allows to add a chat to your site



The new Wix Chat feature lets you chat with your visitors and help them out on the spot. You can chat directly from your mobile device using the Wix Mobile app, or from your computer using Wix Inbox. With Wix Chat, anyone visiting your site can instantly send you a message and start a chat. You can chat back at any time. You can even initiate chats with visitors who are viewing your site. Wix Chat is a great way to build relationships with your visitors. You can help your customers faster, increase sales, and more.


2017. Wix adds forum to its online CMS



The new Wix Forum feature allows to create your own online community right on your website. Your visitors can become members, join conversations, follow posts, leave comments and more. You can choose from beautiful layouts and customize to get the look you love, easily customize the look of all your posts using the text editor, change the size of your images and videos, get more text alignment options and make your titles stand out, set moderators or block certain members from posting or adding comments. The forum module is completely free.