Squarespace vs Wix

Last updated: August 10, 2021

24
Squarespace
Whether you need simple pages, striking galleries, a professional blog, or an online store, it's all included with your Squarespace website. Unlike alternatives in Squarespace everything is mobile-ready right from the start. Creating your website with Squarespace is a simple, intuitive process. Just add and arrange your content and features anywhere you want with the click of a mouse.
30
Wix
Create a free website with Wix.com. Customize with Wix' free website builder, no coding skills needed. Choose a design, begin customizing and be online today! 100s of fully customizable HTML5 templates available in every category. We make it fun to create your own site - it’s hassle-free, and you don’t need any coding skills.
Squarespace vs Wix in our news:

2021. Wix launches a no-code app builder for $200 per month



Wix has announced a new product for business owners called Branded App by Wix, which allows users to develop native apps without writing code. Wix provides tools for people and businesses to manage their online presence, but it’s most well-known for its drag-and-drop website builder. Now, the platform is expanding its user-friendly approach by making it possible for anyone to build an app without learning how to code. At $200 per month, Branded App by Wix is no small investment; users will also have to pay a yearly $99 fee to be on the App Store, and a one-time $25 fee for Google Play. But according to Wix, native mobile apps can help businesses ultimately drive more sales.


2020. Squarespace adds support for memberships and paywalled content



Squarespace is adding a new monetization option for websites built on the platform: Member Areas, where businesses can charge for access to exclusive content. That could, of course, mean an online publication that wants to paywall some of its articles, but it could also mean a chef who wants to charge for access to cooking videos and recipes, or a fitness instructor hoping to make money from online classes. Squarespace also supports different membership tiers, as well as publishing member-only podcasts and newsletters. Site creators get access to CRM data on each of their members, with plans for more segmentation tools in the future.


2020. Wix launches a new company, Wix Answers, to unify customer support



Website-building platform Wix has launched a new company Wix Answers, which offers enterprise-level customer support and is intended to compete with companies like Zendesk and Salesforce. It’s a product that the company built to meet its own needs, which it subsequently productized and spun out into a separate entity (still owned by Wix). The system provides 360 degree view of the user and showing all the customer service conversations they’ve had across channels, whether that’s via phone call, chat, website ticket or email. The platform uses AI to help customer support agents respond more quickly, and to recommend ways to make the team more effective (like making customer support articles more accessible).


2018. Wix launched new suite of products for support, sales and marketing



Wix launched a new suite of management and marketing products called Ascend. It allows to manage all your customer interactions from one place, effortlessly capture leads, build relationships, take payments and more. Wix is also developing a workflow editor, so that a business’ website and other channels can respond automatically depending on how customers behave. Ascend by Wix is available as a separate subscription, with pricing ranging from $9 to $45 per month. Other website builders like Squarespace and Weebly (now owned by Square) have also introduced marketing tools, but Ascend seems like a particularly ambitious expansion, encompassing 20 products in areas like chat, memberships, email marketing and search engine optimization (in some cases, these are existing Wix products being brought under the Ascend umbrella).


2018. Squarespace introduced Conversion Metrics



New Conversion Metrics for Squarespace allow you to gauge the performance of buttons and forms to gain insight into how and where visitors engage with your website. It allows to understand how visitors contact you, book your services, join your mailing list, RSVP to an event — and more. The metrics include Pinpoint engagement, Spot patterns and Filter by device. Surfacing conversion-optimization opportunities empowers you to make informed changes to the forms and buttons on your website and test alternative versions with confidence. So you can perfect your placement, choose words wisely and test different styling options.


2018. Wix integrates with Instagram



Website building service Wix no allows to share your Instagram photos and videos on your website. With the new Instagram Feed App, you can also add links to your individual Instagram posts - sending visitors directly to your site. You can choose from different layouts to showcase your Instagram photos, customize colors, fonts, easily add links to any photo or video in your feed. It’s a great way to attract new followers or to promote a product in your Wix Stores collection, for example.


2017. Wix unveiled advanced code editor


Wix now allows to create not only simple website in visual editor, but also complicated web applications. The new Wix Code platform opens new possibilities for creators, developers and designers that are looking for the easiest way to build robust web applications tailored to their business needs. It’s serverless, hassle-free coding. You can set up database collections, create content rich websites, add custom forms, change site behavior with APIs and much more. All are built with the ease of use and stunning visual components of the Wix Editor. Plus, anything you build is SEO compatible.


2017. Squarespace released new analytics app



The new Squarespace Analytics app for iOS and Android offers access to key insights and website analytics from anywhere, at any time, making it even easier to incorporate analytics into daily workflows. The app presents rich and detailed business metrics in a clean, easy-to-use dashboard, reimagined for smaller screens. Check key metrics at a glance and drill down into more granular views to uncover actionable insights. Newly added metrics provide the full range of our desktop analytics in the convenience of a mobile app. You can view more historical data with an updated date picker, which now includes new time frames and the ability to set custom date ranges.


2017. Squarespace introduced Gift Cards for Online Stores



Squarespace introduced digital gift cards for Squarespace Online Stores, providing yet another way for merchants to drive sales and acquire new customers. In addition to increasing sales, selling gift cards can offer many other benefits for your business. They encourage customers to spend more. Even though gift cards are preloaded with a set amount, customers often spend more than the card’s value. They make last-minute shopping possible, build brand awareness and lower return rates. Digital gift cards can be purchased and redeemed just like any other product, making them a seamless addition to your store. This feature is available to all users on the Commerce Advanced plan in all countries and currencies supported by Squarespace Commerce.


2017. Wix updates Blog app



Wix now allows to create a stunning blog for your site and share your passions with your online community. With beautiful, up-to-date layouts, visitors can easily discover your posts and share them in a click. Readers can join your blog, create member profiles, follow posts, comment with images & videos, and more. You can add and manage multiple writers, post on the go and look stunning on mobile, create your own custom blog feed and showcase posts from any category, customize advanced settings for every blog post, including selecting your post date and adding SEO titles, descriptions and links.