Squarespace vs Webflow

Last updated: January 13, 2021

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Squarespace
Whether you need simple pages, striking galleries, a professional blog, or an online store, it's all included with your Squarespace website. Unlike alternatives in Squarespace everything is mobile-ready right from the start. Creating your website with Squarespace is a simple, intuitive process. Just add and arrange your content and features anywhere you want with the click of a mouse.
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Webflow
Web design tool, CMS, and hosting platform. Build dynamic, responsive websites in your browser. Launch with a click. Or export your squeaky-clean code to host wherever you'd like.
Squarespace vs Webflow in our news:

2021. Website builder Webflow raises $140M



Webflow, a software company that helps businesses build no-code websites, announced that it has raised a $140 million Series B. Webflow’s product fits into a category of companies arguing that building software for the internet should get easier over time, not harder. The company has big product plans, including building out its service to support richer and more powerful website creation. In the CEO’s view, websites are merely part of the software world, and he expects no-code tooling to take on more and more complex software tasks over time. That could expand the broader no-code market, in our view, perhaps creating more space for startups to build services that allow for non-developers to depend less on engineering teams over time.


2020. Squarespace adds support for memberships and paywalled content



Squarespace is adding a new monetization option for websites built on the platform: Member Areas, where businesses can charge for access to exclusive content. That could, of course, mean an online publication that wants to paywall some of its articles, but it could also mean a chef who wants to charge for access to cooking videos and recipes, or a fitness instructor hoping to make money from online classes. Squarespace also supports different membership tiers, as well as publishing member-only podcasts and newsletters. Site creators get access to CRM data on each of their members, with plans for more segmentation tools in the future.


2018. Squarespace introduced Conversion Metrics



New Conversion Metrics for Squarespace allow you to gauge the performance of buttons and forms to gain insight into how and where visitors engage with your website. It allows to understand how visitors contact you, book your services, join your mailing list, RSVP to an event — and more. The metrics include Pinpoint engagement, Spot patterns and Filter by device. Surfacing conversion-optimization opportunities empowers you to make informed changes to the forms and buttons on your website and test alternative versions with confidence. So you can perfect your placement, choose words wisely and test different styling options.


2017. Squarespace released new analytics app



The new Squarespace Analytics app for iOS and Android offers access to key insights and website analytics from anywhere, at any time, making it even easier to incorporate analytics into daily workflows. The app presents rich and detailed business metrics in a clean, easy-to-use dashboard, reimagined for smaller screens. Check key metrics at a glance and drill down into more granular views to uncover actionable insights. Newly added metrics provide the full range of our desktop analytics in the convenience of a mobile app. You can view more historical data with an updated date picker, which now includes new time frames and the ability to set custom date ranges.


2017. Webflow releases Interactions 2.0



Webflow, the web design amalgam of WordPress and Photoshop, released Interactions 2.0. IX2.0 expands on Webflow's web design platform, which allows designers to build professional websites without writing a single line of code. With IX2.0 a designer in Webflow could now visually develop a website interaction in minutes, compared to the hours or days it would generally take a seasoned developer. For web professionals crafting innovative web experiences, Webflow IX2.0 is a brand new website animation tool that allows them to build complex timeline based animations, mouse based effects, and scrolling (parallax) effects without writing a single line of code. Unlike Adobe products, Webflow’s new IX2.0 feature offers designers powerful new ways of designing web experiences that was only possible with code before.


2017. Squarespace introduced Gift Cards for Online Stores



Squarespace introduced digital gift cards for Squarespace Online Stores, providing yet another way for merchants to drive sales and acquire new customers. In addition to increasing sales, selling gift cards can offer many other benefits for your business. They encourage customers to spend more. Even though gift cards are preloaded with a set amount, customers often spend more than the card’s value. They make last-minute shopping possible, build brand awareness and lower return rates. Digital gift cards can be purchased and redeemed just like any other product, making them a seamless addition to your store. This feature is available to all users on the Commerce Advanced plan in all countries and currencies supported by Squarespace Commerce.


2017. Squarespace adds checkout on your domain for Online Stores



Online Stores on Squarespace platform can now have secure checkout on domains. With Checkout on Your Domain, customers can shop in your store without being redirected to a third-party for checkout. The entire shopping experience will live on one domain, creating a more consistent look and a stronger sense of security. Checkout on Your Domain is available in the Advanced Commerce plan and is automatically active on sites with SSL enabled. SSL is free for all websites and can be enabled under Settings > Security & SSL. After setting your site to “Secure,” customers ready to purchase will be directed to a checkout page on your domain, like https://yourdomain.com/checkout.


2016. Squarespace integrates with Paypal



Squarespace is launching PayPal integration for Online Stores. It’s easy to add PayPal, whether you’re just starting out or have been running a store for years. As a trusted, secure, and seamless payment method, PayPal can help you sell more by giving your shoppers an additional way to pay and by allowing you to reach more shoppers around the world. This partnership takes the complexity out of international payments, providing a seamless integration that lets you focus on building a beautiful brand and growing your business. Plus, you’ll gain access to PayPal solutions to further help your business succeed, including PayPal One TouchTM, PayPal Credit, and Purchase and Seller protection.


2016. Squarespace provides free SSL



SSL is now available for free on all Squarespace websites.The result is that millions of more domains on the Internet will be secured via SSL, our customers can take advantage of the confidence that secure websites bring users, and we will have helped the Internet take a huge step forward in promoting security by default. Squarespace is taking care of almost everything, making this an easy transition for customers. To seamlessly manage SSL certificates for all of our websites, they have partnered with Let’s Encrypt, a free and open certificate authority (CA) run for the public’s benefit that provides free SSL certificates. As an added benefit, websites hosted on Squarespace may enjoy a boost in search rankings.


2016. Squarespace introduced new analytics for e-commerce



Website creation platform Squarespace introduced new analytics features for its e-commerce businesses. Squarespace’s Commerce product was originally designed for businesses who saw e-commerce as a “secondary goal” of their website — say, a restaurant selling gift cards or a musician selling merchandise. Turns out, however, that selling online was central to many Squarespace customers, so the company revamped Commerce last year with those businesses in mind. Changes included new Commerce templates, a Commerce-specific mobile app and the promise of new analytics specifically for Commerce users — analytics that the company has now officially launched. The new Squarespace Analytics dashboard includes data on things like revenue, units sold, conversion rate, average order volume and revenue per visit.