Salesforce Einstein vs Watson Assistant

2023. Salesforce introduces Einstein Copilot Studio to help customers customize their AI



Salesforce has unveiled Einstein Copilot Studio, an innovative tool empowering users to personalize the base Einstein GPT and Einstein Copilot features. Comprising three integral components – prompt builder, skills builder, and model builder – the tool offers enhanced customization capabilities. The prompt builder allows customers to tailor prompt templates within Einstein GPT, facilitating the incorporation of personalized prompts related to their products, brands, or specific business and market elements not present in the default offerings of Einstein GPT or Einstein Copilot. Furthermore, the skills builder empowers companies to integrate actions into prompts, expanding Copilot's capabilities beyond data access and query responses. This evolution grants organizations control over designating the workflows Copilot can access and execute, marking a notable advancement in customization and control.


2018. Salesforce allows to enter data to CRM via voice



Sales managers are renowned for their verbal prowess, as talking is an integral part of their job. However, when it comes to entering customer data into a CRM system, they are faced with the arduous task of typing. Salesforce aims to alleviate this cognitive dissonance by introducing a new feature called Einstein Voice. This feature enables users to input data into the system effortlessly using natural speech. Just imagine, you hop into your car, open the mobile app, and have a conversation with a virtual assistant. You might say, "I just had a meeting with John Smith. He expressed interest in making a purchase but requested a follow-up call in a week...". The virtual assistant then dutifully adds a note to the customer's history in the CRM system. However, Salesforce might need to address the personality of their virtual assistant. It seems incongruous to task Einstein with such mundane responsibilities.


2018. Salesforce simplifies phone sales



Salesforce has recently introduced updates to its core Sales Cloud, focusing on automation and integration. One of the key enhancements is the simplification of inside phone sales, where the sales team is provided with a prioritized list of calls based on conversion likelihood. Moreover, the team is guided through a sales process that aligns with management-defined best practices. High Velocity Sales leverages Salesforce Einstein's underlying intelligence to optimize the sales process, increasing the chances of converting prospects. This includes determining contact frequency and tailoring content. For phone calls, this might involve providing call scripts with suggested dialogue for engaging prospects. For emails, it may offer relevant information aimed at moving the prospect closer to a sale, along with recommendations on email frequency. As the sales team progresses towards closing deals, Salesforce CPQ (configure, price, quote) capabilities come into play. Originally stemming from the company's acquisition of SteelBrick, this product receives an exciting update for Dreamforce this year.


2018. IBM unveiled voice assistant for business and it's called ... Watson



In "The Hitchhiker's Guide to the Galaxy," the super-intelligent robot Marvin was frequently asked to perform menial tasks, leading to his perpetual state of depression. A similar situation could arise with IBM's AI Watson. IBM intends to utilize Watson as a voice assistant, primarily answering basic inquiries related to weather, traffic, and schedules. Adding to the complexity, people may not even realize they are interacting with Watson since the service is white-labeled. This means that any company can now create its own voice assistant using the Watson Assistant platform and assign it a distinctive name like Ivie, for example. In fact, Watson Assistant is already deployed in various locations, including the Munich Airport and the Royal Bank of Scotland.