Marketo vs Oracle Marketing Cloud
Last updated: September 21, 2018
Fast and easy marketing software that helps B2B marketing professionals drive revenue and improve accountability.
Oracle Marketing Cloud personalizes customer experiences with marketing software including content marketing, social marketing, and data management.
Marketo vs Oracle Marketing Cloud in our news:
2018. Adobe acquires Marketo for $4.75 billion
Adobe it to acquire marketing automation company Marketo for $4.75 billion. The deal gives Adobe a strong position in enterprise marketing as it competes with Salesforce, Microsoft, Oracle and SAP. It also gives Adobe a huge boost for its Marketing Cloud offering and provides it with not only a missing piece, but Marketo’s base of 5000 customers and the opportunity to increase revenue in this part of their catalogue, while allowing them to compete harder inside the enterprise.
2017. Marketo picks Google Cloud to migrate from on-prem data centers
Marketo, the marketing automation platform, has chosen Google Cloud Platform to migrate its entire on-prem operation. The partnership will extend beyond hosting with Google also providing deeper integration with GSuite. Google says that should enable Marketo customers to generate content and communicate with customers directly from the Marketo platform using Google tools like Gmail, Sheets and Hangouts Chat. In addition, Marketo plans to use Google BigQuery for advanced analytics and Google’s machine learning APIs with the goal of providing better marketing insights for its customers.
2016. Vista Equity Partners acquired marketing platform Marketo
San Francisco-based Vista Equity Partners is acquiring online marketing platform Marketo for $1.79 billion. The acquisition will allow Marketo to continue to focus on customer success and to remain the independent category leader, continuing to set the agenda for product innovation and thought leadership for the entire digital marketing industry. It will also enable us to successfully deliver on the bold vision we recently set forth — to give tomorrow's marketers and the C-suite an ultra-high-scale enterprise platform for customer engagement.
2015. Marketing platform Marketo adds LinkedIn integration
Engagement marketing platform Marketo adds integration with the professional networking site's lead-generation and nurturing solution. The solution is designed to help marketers "bridge the gap between digital, social and offline channels" and generate "relevant conversations with customers." LinkedIn officials explained on a blog that the solution addresses abandonment issues. When a prospect visits a web page, but then closes her browser, she's not forgotten. She's nurtured with a series of messages across LinkedIn social ads, display ads and other channels. When she later fills out a form, her email and other pertinent information is gathered in the company's Marketo system. She then gets email, display and social ads that relate to her demographics, website behavior and engagement with the company's content.
2014. Oracle acquired marketing data provider Datalogix
Oracle announced its intention to buy Datalogix, a data marketing specialist that gleans consumer sentiment data via pacts with Facebook and Twitter and other sources. As companies in the consumer product goods, automotive and other industries try to reap the biggest possible advantage from social networks, the data gathered by companies like Datalogix, Acxiom and Epsilon is seen as extremely valuable. This purchase comes 10 months after Oracle purchased Bluekai, another player in this data aggregation space.
2013. Oracle Buys Responsys for $1.5 Billion, Merges with Eloqua
Exactly a year to the day after Oracle announced its $871 million buy of marketing automation company Eloqua, Larry Ellison and company announced plans to acquire marketing cloud player Responsys for $1.5 billion. Oracle's dive into the marketing arena in 2012 has ticked off a year of acquisitions, most notably resulting in a competition with its major competitor, Salesforce. Salesforce bought ExactTarget in mid 2012 in response to the Eloqua buy. That move came less than a year after ExactTarget itself had bought up B2B marketing automation vendor Pardot. Now both Oracle and Salesforce have marketing systems that are expressly designed for either B2B or B2C customers.