Keap CRM vs MailChimp
Last updated: September 14, 2021
Keap CRM sales and marketing tools help you get more done with less work so you can grow your business.
Online email marketing solution to manage contacts, send emails and track results. Offers plug-ins for other programs. Get insight about your subscribers and keep your contacts in one place with subscriber profiles. MailChimp helps you email the right people at the right time. In addition to our built-in segmentation and targeting options, you can automate triggered emails based on your subscribers' website activity.
Keap CRM vs MailChimp in our news:
2021. Intuit to acquire Mailchimp
Intuit is buying email marketing company Mailchimp for $12 billion. Intuit is not a well-known player in the email marketing space. Mailchimp buy would allow it to “accelerate two of Intuit’s previously shared strategic Big Bets: to become the center of small business growth; and to disrupt the small business midmarket. Intuit’s QuickBooks service is a well-known product in the SMB space. Presumably Intuit reckons that it can sell more services to its existing small business customers. It still feels like a bit of a stretch, but we presume that the eggheads have come to the conclusion that ensuing corporate synergies will more than compensate for the sticker shock that the deal includes.
2021. Mailchimp moves into e-commerce
Over the course of the last few years, Mailchimp morphed from a basic newsletter platform to a fully fledged marketing company. And while the service already offered integrations with a number of e-commerce sites, it is now launching its own online stores for small and medium businesses, as well as a new appointment booking service. These new services will be part of MailChimp’s new “Websites & Commerce” plans, which starts with a free tier that offers most of the basic functionality. Users on the free plan will pay a 2% transaction fee. For $10/month, Mailchimp will remove its own branding and users will get access to email and chat support and only pay a 1.5% transaction fee
2020. Mailchimp launches new AI marketing tools
Mailchimp has launched of a set of AI-based tools that give small businesses easy access to the same kind of capabilities that their larger competitors now use. That includes personalized product recommendations for shoppers and forecasting tools for behavioral targeting to see which users are most likely to buy something, for example. But there’s now also a new AI-backed tool to help business owners design their own visual asset (based in part on its acquisition of Sawa), as well as a tool to help them write better email subject lines.
2019. Mailchimp acquired e-commerce platform LemonStand and broke up with Shopify
Mailchimp closed its app, which let users use their Shopify data to create targeted email campaigns. The partners became at odds over how customer data was shared between the two companies. Later it turned out that before it parted ways with Shopify, Mailchimp quietly made an acquisition of LemonStand, one of the e-commerce platform’s smaller competitors, to bring more integrated e-commerce features into its platform. It indicates the growing role of Mailchimp’s e-commerce business. Last year, when Mailchimp launched those new shoppable landing pages with Square. While Mailchimp is indeed building some native e-commerce features for its platform, it will continue to work with third parties (if not Shopify, the biggest of them all) to provide other functionality.
2019. Infusionsoft rebrands as Keap
Infusionsoft has rebranded the company as Keap, a name that represents the very essence of the grit and passion small businesses put in each day to keep going, keep serving and keep growing. With the rebrand, comes the launch of a new CRM product, also named Keap. Targeted at small service providers such as interior design, home repair, fitness or business consulting, Keap is smart client management software that automates repetitive sales and client-related tasks like appointment scheduling, following up on leads/quotes, and collecting payments. It does this by intelligently prompting the user when and how to follow-up with personal and professional communications that progress leads more quickly into more happy clients that refer.
2018. Mailchimp partnered with Square to launch shoppable landing pages
Email newsletter service Mailchimp announced a partnership with Square that will allow its users to create landing pages with built-in e-commerce features. These shoppable landing pages are meant to give businesses a new sales channel to sell things like limited-edition goods or run-targeted promotions. Mailchimp’s landing pages have been around a while. Until now, though, they were mostly meant to capture additional email addresses or link people to a store. Now, with this new partnership, customers will be able to build a full shopping flow with built-in payments right into these pages. To make this easier, Mailchimp is offering a number of pre-designed templates and a drag-and-drop builder. Square will charge a flat processing rate and Mailchimp will offer this service for free.
2017. Mailchimp’s marketing automation tools are now available for free
Mailing service MailChimp offeres a number of more advanced marketing tools; for example, one that allows its users to follow up with online shoppers. Starting today, these advanced marketing automation services are available for free to all MailChimp users, including those on the company’s free plan. With this newly free service, any online business can now easily create an automatic email that goes out a day after somebody abandons a virtual shopping cart, for example, or a day after somebody makes a first purchase. Similarly, they can set up a series of welcome emails or use the service for more transactional messages like receipts, shipping updates or invoices.
2017. MailChimp combines email marketing with Facebook Ads
MailChimp has ventured out of its email marketing comfort zone with a Facebook advertising integration. Users of the email marketing platform can now create Facebook ads and track performance in the same platform. Using MailChimp’s intelligent segmentation to target recent customers or active subscribers, businesses can quickly create lookalike audiences in Facebook. Facebook Ad Campaigns will roll out "gradually," MailChimp officials said. It will be available to all customers by February 2.