Keap CRM vs MailChimp

November 12, 2023 | Author: Sandeep Sharma
Keap CRM and MailChimp are two popular platforms that serve different aspects of customer relationship management and marketing automation.

Keap CRM, formerly known as Infusionsoft, is a comprehensive customer relationship management platform designed for small businesses. It offers features such as contact management, lead scoring, sales pipeline management, and marketing automation. Keap CRM allows businesses to organize and track customer interactions, automate marketing campaigns, and streamline sales processes. It integrates with various third-party applications and provides advanced functionality for managing customer relationships throughout the sales and marketing lifecycle.

MailChimp, on the other hand, is primarily an email marketing platform that focuses on helping businesses create and send email campaigns to their audience. It offers a user-friendly interface, drag-and-drop email builder, and automation features for email marketing. MailChimp enables businesses to build email lists, design visually appealing emails, segment their audience, and track campaign performance. It also provides integrations with other marketing tools and platforms.

See also: Top 10 Marketing software
Keap CRM
Keap CRM sales and marketing tools help you get more done with less work so you can grow your business.
Online email marketing solution to manage contacts, send emails and track results. Offers plug-ins for other programs. Get insight about your subscribers and keep your contacts in one place with subscriber profiles. MailChimp helps you email the right people at the right time. In addition to our built-in segmentation and targeting options, you can automate triggered emails based on your subscribers' website activity.
Keap CRM vs MailChimp in our news:

2021. Intuit to acquire Mailchimp

Intuit has made a significant move in the email marketing industry by acquiring Mailchimp for a whopping $12 billion. Although Intuit is not widely recognized in the email marketing space, this strategic purchase aligns with their ambitions to strengthen their position as a hub for small business growth and disrupt the small business midmarket. Intuit's flagship product, QuickBooks, is already a well-known offering among SMBs, and acquiring Mailchimp presents an opportunity to expand their service offerings to their existing customer base. While it may seem like a bold move, Intuit's decision is likely driven by the anticipation of significant corporate synergies that will outweigh the initial investment.

2021. Mailchimp moves into e-commerce

Over the past few years, Mailchimp has evolved from a simple newsletter platform into a comprehensive marketing company. While the platform has already provided integrations with various e-commerce websites, it is now introducing its own online stores tailored to small and medium businesses. Additionally, Mailchimp is launching a new appointment booking service. These new offerings are part of Mailchimp's "Websites & Commerce" plans, which include a free tier providing most of the essential functionalities. Users on the free plan will incur a 2% transaction fee. For $10/month, Mailchimp will remove its branding, provide access to email and chat support, and reduce the transaction fee to 1.5%.

2020. Mailchimp launches new AI marketing tools

Mailchimp has introduced a suite of AI-powered tools aimed at providing small businesses with the same advanced capabilities utilized by their larger counterparts. These tools encompass personalized product recommendations for customers and predictive analytics for targeted marketing, enabling businesses to identify potential buyers more effectively. Additionally, Mailchimp has unveiled a new AI-driven tool that assists business owners in creating visually appealing assets, leveraging its acquisition of Sawa. Furthermore, a tool has been introduced to aid in crafting compelling email subject lines, helping businesses enhance their communication strategies.

2019. Mailchimp acquired e-commerce platform LemonStand and broke up with Shopify

Mailchimp has made the decision to discontinue its app that allowed users to utilize their Shopify data for creating targeted email campaigns. This move came after disagreements arose between the two companies regarding the sharing of customer data. Interestingly, prior to parting ways with Shopify, Mailchimp quietly acquired LemonStand, a smaller competitor of the e-commerce platform. This acquisition was aimed at enhancing Mailchimp's platform by incorporating more integrated e-commerce features. It serves as an indication of the growing importance of Mailchimp's e-commerce business. In the past year, Mailchimp collaborated with Square to introduce shoppable landing pages, showcasing the company's dedication to developing native e-commerce functionalities. While Mailchimp continues to expand its platform's e-commerce capabilities, it remains open to collaborating with third-party providers (excluding Shopify, the largest among them) to offer additional functionality to its users.

2019. Infusionsoft rebrands as Keap

Infusionsoft has undergone a rebranding process and is now known as Keap, a name that embodies the determination and dedication small businesses exhibit every day to persevere, serve their customers, and achieve growth. Alongside the rebranding, Keap has introduced a new CRM product, also named Keap. This CRM solution specifically caters to small service providers in fields such as interior design, home repair, fitness, and business consulting. Keap serves as intelligent client management software that automates repetitive tasks related to sales and client interactions. These tasks include appointment scheduling, lead and quote follow-ups, and payment collection. By providing intelligent prompts, Keap assists users in effectively communicating with clients, progressing leads, and ultimately cultivating a higher number of satisfied clients who are likely to refer the business.

2018. Mailchimp partnered with Square to launch shoppable landing pages

Email newsletter service Mailchimp has announced a collaboration with Square, enabling its users to create landing pages integrated with e-commerce functionalities. These shoppable landing pages serve as an additional sales channel for businesses, facilitating the selling of limited-edition products and targeted promotions. While Mailchimp's landing pages have been available for some time, their primary purpose was to capture email addresses or direct users to a store. With this partnership, customers can now establish complete shopping experiences with built-in payment options directly on these pages. To simplify the process, Mailchimp provides a range of pre-designed templates and a user-friendly drag-and-drop builder. Square will apply a flat processing rate for transactions, while Mailchimp offers this service at no additional cost to its users.

2017. Mailchimp’s marketing automation tools are now available for free

The mailing service MailChimp provides a range of advanced marketing tools to its users, including the ability to follow up with online shoppers. Excitingly, starting today, these advanced marketing automation services are being offered for free to all MailChimp users, even those on the free plan. This means that any online business can now effortlessly create automatic emails that are triggered, for instance, a day after a virtual shopping cart is abandoned or a day after a first purchase is made. Additionally, users can establish a series of welcome emails or utilize the service for transactional messages such as receipts, shipping updates, or invoices. This expansion of free services from MailChimp empowers businesses to enhance their customer communication and engagement without incurring additional costs.

2017. MailChimp combines email marketing with Facebook Ads

MailChimp has expanded its offerings beyond email marketing by introducing a Facebook advertising integration. This integration enables users of the email marketing platform to create Facebook ads and monitor their performance within the same platform. By leveraging MailChimp's intelligent segmentation capabilities to target recent customers or engaged subscribers, businesses can efficiently generate lookalike audiences on Facebook. The rollout of Facebook Ad Campaigns will occur gradually, with availability for all customers expected by February 2.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email