Hoovers vs InsideView

July 25, 2023
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Hoovers
Reach decision makers in your target markets. Research more than 100 million business people for information including titles, job functions, biographies, job histories, and more. Get access to more than 16 million contacts with e-mail addresses and direct-dial phone numbers. With Hoover’s, you can uncover opportunities, tap new markets, and streamline prospecting.
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InsideView
InsideView delivers the most complete, accurate, and relevant prospect and customer information to increase your sales and marketing productivity. Finds, interprets, and analyzes information to help salespeople better understand their customers and prospects.
Hoovers and InsideView are both prominent providers of sales and marketing intelligence platforms, but they have distinct features and data offerings. Hoovers, a subsidiary of Dun & Bradstreet, is known for its extensive database of global company information, financial data, and industry analysis. It offers in-depth company profiles, including company history, revenue figures, and key executive contacts. Hoovers' strength lies in its vast data coverage and historical financial data, making it an ideal choice for businesses seeking detailed insights into company performance and financial health.

On the other hand, InsideView specializes in real-time data enrichment and lead generation. It provides a cloud-based platform that enables sales and marketing teams to access accurate and up-to-date company and contact information. InsideView's key features include lead scoring, news and social media insights, and integration with popular CRM systems. Its strength lies in providing timely and actionable data to help businesses identify and engage with potential customers at the right time during the sales cycle.

Another key difference is their pricing models. Hoovers typically offers tiered pricing plans based on the level of data access and features required, while InsideView often follows a user-based pricing approach, where the cost is determined by the number of users who need access to the platform.