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DiscoverOrg vs ZoomInfo
May 24, 2023
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A sales intelligence tool for IT vendors that delivers contact information and organizational charts for your sales leads. While DiscoverOrg competitors rely on data aggregated from the web and crowdsourcing to gather and update data, DiscoverOrg's over riding advantage is its team of 80+ in-house research analysts who make millions of calls every year to update and enhance its intelligence on IT and Finance Decision Makers.
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ZoomInfo is a leading business information provider offering real-time, in-depth profiles of 65 million businesspeople and six million businesses. It's a vertical search engine focused on people, companies, and the relationships among them. Power your campaigns with targeted, accurate data that reduces bounce rates, improves message relevance and increase marketing's contribution to the bottom line.
DiscoverOrg and ZoomInfo are both well-known providers of B2B data and intelligence, but they have some key differences in their offerings and focus.
DiscoverOrg, now known as ZoomInfo Powered by DiscoverOrg, specializes in providing comprehensive and accurate B2B contact and company data. It offers detailed profiles with firmographics, technographics, and contact information for decision-makers and key personnel within organizations. DiscoverOrg places a strong emphasis on research and data quality, ensuring that the information provided is reliable and up-to-date. It is particularly valuable for sales and marketing teams looking for targeted data to fuel their prospecting and outreach efforts.
ZoomInfo, on the other hand, is a broader B2B data intelligence platform that offers an extensive database of companies and professionals. It combines the robust data from DiscoverOrg with its own data sources to provide a comprehensive solution. In addition to contact and company data, ZoomInfo offers advanced features like intent data, predictive analytics, and sales intelligence tools. It focuses on helping sales and marketing teams identify ideal prospects, prioritize their outreach, and personalize their messaging.
DiscoverOrg, now known as ZoomInfo Powered by DiscoverOrg, specializes in providing comprehensive and accurate B2B contact and company data. It offers detailed profiles with firmographics, technographics, and contact information for decision-makers and key personnel within organizations. DiscoverOrg places a strong emphasis on research and data quality, ensuring that the information provided is reliable and up-to-date. It is particularly valuable for sales and marketing teams looking for targeted data to fuel their prospecting and outreach efforts.
ZoomInfo, on the other hand, is a broader B2B data intelligence platform that offers an extensive database of companies and professionals. It combines the robust data from DiscoverOrg with its own data sources to provide a comprehensive solution. In addition to contact and company data, ZoomInfo offers advanced features like intent data, predictive analytics, and sales intelligence tools. It focuses on helping sales and marketing teams identify ideal prospects, prioritize their outreach, and personalize their messaging.
