Copper vs Pipedrive

2023. Pipedrive unveiled AI-powered sales assistant



Pipedrive, the user-friendly and efficient sales CRM designed for small businesses, has unveiled its new AI-driven Sales Assistant, currently in beta. This innovative tool offers sales professionals insights into a deal's likelihood of success and suggestions for optimal next steps, significantly enhancing the chances of closing deals successfully. Companies that leverage the Sales Assistant experience a threefold increase in deal closures compared to those who don't. By incorporating AI capabilities into the Sales Assistant, Pipedrive aims to empower sales teams with targeted and actionable guidance, enabling them to further elevate their performance. The integration of AI into the Sales Assistant equips small businesses with a virtual assistant that utilizes cutting-edge technology to help them prioritize tasks, focus on key deals, and identify potential challenges in their sales pipeline.


2020. Sales CRM Pipedrive becomes unicorn



The latest European company to achieve unicorn status is Pipedrive, the sales CRM tool catering to small and medium-sized businesses. The company recently secured a majority investment from Vista Equity Partners, a U.S.-based private equity firm specializing in enterprise software. This investment has elevated Pipedrive's valuation to an impressive $1.5 billion. Pipedrive has always distinguished itself as sales software prioritizing the needs of salespeople, rather than just their managers. It was developed by sales professionals, for sales professionals. However, the platform has evolved into a comprehensive CRM solution that encompasses marketing functionalities as well. Pipedrive proudly boasts a user base of 95,000 companies relying on its software.


2017. G Suite-centric CRM service ProsperWorks raised $53M



ProsperWorks, a provider of Google-centric CRM tools, has successfully raised $53 million in a Series C funding round. The primary objective of ProsperWorks has always been to simplify the usability of CRM systems and help companies derive value from their services. In contrast to other alternatives, ProsperWorks focuses on deep integration with Google's G Suite, aiming to deliver a user experience that aligns seamlessly with Google's product ecosystem. This integration ensures that users can effortlessly transition between different productivity applications without feeling a constant need to switch contexts. With the newly secured funding, ProsperWorks intends to double its engineering team, thereby accelerating product development. The company also plans to introduce new industry-specific solutions to enhance its service offerings. Furthermore, ProsperWorks is actively exploring opportunities for international expansion. Notably, the company has prioritized a complete redesign of its platform, which will bring significant benefits to its existing user base.


2017. Pipedrive CRM gets $17M



Pipedrive, a CRM platform specifically developed to enhance sales for SMBs, has successfully secured $17 million in Series B funding. The newly acquired capital will be allocated towards product and technological advancements, expanding the partner ecosystem, and global marketing efforts. Pipedrive boasts a customer base of over 30,000 small businesses from 140+ countries, positioning itself as a formidable competitor against well-established players in the SMB CRM space. Originally recognized for its sales software catering primarily to salespeople rather than managers, Pipedrive has evolved into a comprehensive CRM platform. It has achieved this by integrating with over 50 online software solutions and consistently adding new integrations each month. These integrations encompass a range of business tools including Google Apps, Trello, Zapier, Mailchimp, Yesware, and Pandadoc.


2016. Google-centric CRM ProsperWorks raised $24M



ProsperWorks, a versatile customer relationship management (CRM) service that seamlessly integrates with the Google for Work platform, has successfully secured a funding round of $24 million. The company intends to utilize this fresh capital to further enhance its technology and expand its sales and marketing team. This investment arrives at a noteworthy juncture for enterprise companies that rely on Google's productivity suite. With Google's renewed focus on the enterprise sector, the platform is expected to experience continuous growth. Such growth holds promising prospects for the businesses operating within its ecosystem. However, it is important to acknowledge that being closely aligned with Google also entails certain risks. For instance, Google might introduce its own fully integrated CRM solution, which could potentially pose a challenge for ProsperWorks and its counterparts.


2015. Cloud-Based CRM Pipedrive gets $9 Million funding



Pipedrive, a SaaS CRM tool designed to assist small companies in managing and boosting sales, has successfully concluded a Series A funding round, raising $9 million. With a focus on small to medium-sized businesses, Pipedrive has gained popularity among various tech companies, including Fortumo, Postmates, FalconSocial, and Blippar. The primary objective of Pipedrive is to address the shortcomings of traditional CRM/sales software by streamlining the user experience. Conventional CRM solutions often demand excessive data entry and lack clearly defined workflows, leading to user dissatisfaction and, ultimately, missed sales opportunities. In contrast, Pipedrive offers a more intuitive approach with its visual dashboard, presenting deals in a pipeline format that spans from initial contact and contract negotiations to finalized deals. Notable competitors in the CRM market for Pipedrive include Zoho CRM, Base, Capsule, Insightly, and PipelineDeals. Furthermore, within the CRM landscape, all players compete against Salesforce at the high end and the humble spreadsheet at the lower end.