Copper vs Insightly

June 07, 2023 | Author: Sandeep Sharma
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Copper
Copper is a cloud-based, cross-platform CRM that seamlessly integrates with Gmail, Google Drive and the rest of the Google Apps suite.
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Insightly
Insightly is a great tool to help small businesses deal with the vital task of managing your contacts, organizations, partners, vendors and suppliers. Using CRM best practices, you can see everything about a contact - from background, email history and important dates, to any projects or opportunities in which they have participated
Copper and Insightly are both customer relationship management (CRM) platforms that offer robust features for managing sales and relationships, but they differ in terms of user experience and target markets. Copper, formerly known as ProsperWorks, is designed with a focus on simplicity and ease of use. It provides an intuitive interface and offers features such as contact and lead management, email integration, task tracking, and basic reporting. Copper is well-suited for small and medium-sized businesses (SMBs) looking for a straightforward CRM solution. On the other hand, Insightly is a comprehensive CRM platform that caters to businesses of all sizes, including SMBs and larger enterprises. Insightly offers a range of features such as contact management, lead tracking, pipeline management, project management, and advanced reporting. It also provides integrations with popular business tools.

See also: Top 10 Online CRM software
Copper vs Insightly in our news:

2017. G Suite-centric CRM service ProsperWorks raised $53M



ProsperWorks, a provider of Google-centric CRM tools, has successfully raised $53 million in a Series C funding round. The primary objective of ProsperWorks has always been to simplify the usability of CRM systems and help companies derive value from their services. In contrast to other alternatives, ProsperWorks focuses on deep integration with Google's G Suite, aiming to deliver a user experience that aligns seamlessly with Google's product ecosystem. This integration ensures that users can effortlessly transition between different productivity applications without feeling a constant need to switch contexts. With the newly secured funding, ProsperWorks intends to double its engineering team, thereby accelerating product development. The company also plans to introduce new industry-specific solutions to enhance its service offerings. Furthermore, ProsperWorks is actively exploring opportunities for international expansion. Notably, the company has prioritized a complete redesign of its platform, which will bring significant benefits to its existing user base.


2016. Google-centric CRM ProsperWorks raised $24M



ProsperWorks, a versatile customer relationship management (CRM) service that seamlessly integrates with the Google for Work platform, has successfully secured a funding round of $24 million. The company intends to utilize this fresh capital to further enhance its technology and expand its sales and marketing team. This investment arrives at a noteworthy juncture for enterprise companies that rely on Google's productivity suite. With Google's renewed focus on the enterprise sector, the platform is expected to experience continuous growth. Such growth holds promising prospects for the businesses operating within its ecosystem. However, it is important to acknowledge that being closely aligned with Google also entails certain risks. For instance, Google might introduce its own fully integrated CRM solution, which could potentially pose a challenge for ProsperWorks and its counterparts.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com