Campaign Monitor vs SendGrid

June 09, 2023 | Author: Sandeep Sharma
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Campaign Monitor
Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results. Our template builder makes it easy for anyone to design beautiful email templates in minutes. Choose from a range of layouts, add your logo and tweak the colors. Each template is automatically optimized for mobile devices and looks great in every email client.
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SendGrid
SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. SendGrid provides reliable delivery, scalability and real-time analytics along with flexible API's that make custom integration a breeze.
Campaign Monitor and SendGrid are both email marketing platforms that help businesses send and manage their email campaigns. However, they have some key differences in their features and target user base.

Campaign Monitor focuses on providing a user-friendly and visually appealing email marketing solution. It offers a drag-and-drop email builder, pre-designed email templates, and advanced personalization options. Campaign Monitor also provides robust analytics and reporting features to track email performance and engagement. It is a popular choice for small and medium-sized businesses that value ease of use and design flexibility.

SendGrid, on the other hand, is known for its scalable email delivery infrastructure and transactional email capabilities. It specializes in ensuring high email deliverability rates and provides features like email APIs, SMTP relay, and email validation tools. SendGrid also offers email templates and personalization options, but it primarily focuses on transactional emails and automated email workflows. It is often preferred by developers and businesses with a high volume of transactional emails.

See also: Top 10 Email Marketing Solutions
Campaign Monitor vs SendGrid in our news:

2018. Twilio acquired email API platform SendGrid



The communications platform Twilio recently completed the acquisition of the API-centric email platform SendGrid for approximately $2 billion. Twilio's primary emphasis lies in omnichannel communication, with email constituting a significant component of its offerings. While Twilio already provides a wide range of services encompassing voice, video, and chat, it had not prioritized email to the same extent. With this acquisition, Twilio gains the ability to swiftly develop expertise in email-related technologies and expand its services in that domain.


2017. Email Marketing company SendGrid raised $131 million



SendGrid, the marketing email company, has successfully raised $131 million through its initial public offering (IPO) with a pricing of $16 per share, exceeding the anticipated range of $13.50 to $15.50. Starting from Wednesday, the company will be listed on the New York Stock Exchange under the ticker symbol SEND. SendGrid specializes in assisting businesses with their marketing email campaigns and boasts the impressive milestone of processing over one trillion emails, as stated in its IPO filing. The company acknowledges competition from SparkPost, MailChimp, and various divisions of Amazon, Oracle, and Salesforce.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com