Buffer vs Later

August 20, 2023 | Author: Sandeep Sharma
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Buffer
Buffer is a software application designed to manage social networks, by providing the means for a user to schedule posts to Twitter, Facebook and Linkedin. Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share posts for you through the day.
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Later
#1 Marketing Platform for Instagram. Visually plan, schedule and analyze posts for Instagram, Facebook, Pinterest and Twitter
Buffer and Later are both popular social media management tools that offer distinct features and approaches. Buffer is known for its simplicity and ease of use, providing a user-friendly platform for scheduling and publishing social media posts across various platforms. It offers features such as content curation, analytics, and team collaboration. Buffer also provides a browser extension for easy content sharing. On the other hand, Later is focused on visual content and Instagram marketing. It allows users to plan and schedule posts, manage multiple Instagram accounts, and provides a media library for organizing and curating visual content. Later also offers features like Instagram Stories scheduling, analytics, and user-generated content management.

See also: Top 10 Social Media Management tools
Buffer vs Later in our news:

2014. Social media management service Buffer raises a $3.5 million



The social media management company, Buffer, is in the process of raising a $3.5 million Series A funding round. Buffer offers users a convenient solution for sharing social media content by allowing them to schedule online posts throughout the day. With Buffer, users can intelligently share pictures, links, or videos on platforms such as Facebook, Twitter, LinkedIn, and Google+. By simply adding content to their Buffer, it will be automatically posted at optimal times throughout the day, ensuring better engagement. Buffer is compatible with various devices, thanks to its extensive range of app integrations, browser extensions, and shortcuts. Despite generating a monthly revenue of nearly $400,000, Buffer has managed to maintain profitability.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com