Azure Active Directory vs Okta

Last updated: March 04, 2021

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Azure Active Directory
Your universal platform to manage and secure identities
28
Okta
Support enterprise-wide identity management across any app, user or device with Okta - a future-proof cloud service designed for maximum ROI & ease of use. A secure, reliable cloud service for today’s hybrid IT reality. Comprehensive Identity Management that has no alternatives. Across All Apps, Users and Devices. Easy-to-use, Superior ROI. Integrated, Future Proof
Azure Active Directory vs Okta in our news:

2021. Okta acquires cloud identity startup Auth0 for $6.5B



Okta is buying cloud identity startup Auth0 for $6.5 billion. It’s a substantial amount of money for one identity and access management (IAM) company to pay to buy another, similar entity. But the deal ultimately brings together two companies that come at identity from different sides of the market — and as such could be the beginning of a beautiful identity friendship. On a simple level, Okta delivers identity and access management (IAM) to companies who use the service to provide single-sign-on access for employees to a variety of cloud services — think Gmail, Salesforce, Slack and Workday. Meanwhile, Auth0 is a developer tool providing coders with easy API access to single-sign-on functionality. With just a couple of lines of code, the developer can deliver IAM tooling without having to build it themselves. Auth0 will operate as an independent unit inside of Okta as they look for paths to integration in the coming months.


2020. Okta adds new no-code workflows that use identity to trigger sales and marketing tasks



Identity management provider Okta announced new no-code workflows that provide a way to use identity as a trigger to launch a customer-centric workflow. The company has created a series of connectors to make it easier to connect identity to a workflow that includes sales and marketing tooling. Last year Okta introduced Platform Services, which pulled apart the various pieces of the platform and exposed them as individual services, which bigger-company customers could tap into as needed. He says that this is an extension of that idea, but instead of having to get engineering talent to write complex code to tie the Okta service into say Salesforce, you can simply drag the Salesforce connector to your workflow.


2020. Okta launches Lifecycle Management Workflows to make building identity-centric processes easy



Okta, the popular identity and access management service, has launched Lifecycle Management Workflows, a new tool that helps IT teams build and manage IFTTT-like automated processes with the help of an easy to use graphical interface. The new service is an extension of Okta’s existing automation tools. But the key here is that IT teams and developers can now easily build complex identity-centric workflows across a wide range of applications. With this, these teams can easily automate an onboarding process, where setting up a new Okta account also immediately kicks off processes on third-party services like Box, Salesforce, ServiceNow and Slack to set up accounts there.


2019. Identity management software Okta introduced end-user-security product


Okta developed a couple of new products under the umbrella SecurityInsights. The end user product is called UserInsights. The other new product, called HealthInsights, is designed for administrators and makes suggestions on how to improve the overall identity posture of a company. UserInsights lets users know when there is suspicious activity associated with their accounts, such as a login from an unrecognized device. If it appears to involve a stolen password, he or she would click the Report button to report the incident to the company’s security apparatus where it would trigger an automated workflow to start an investigation. The person should also obviously change that compromised password. HealthInsights operates in a similar fashion, except for administrators at the system level.


2019. Okta acquired workflow automation startup Azuqua



Okta is to acquire workflow automation startup Azuqua for $52.5 million. In a modern enterprise, people and work are constantly shifting and moving between applications and services and combining automation software with identity and access management could offer a seamless way to move between them. The combining of the two companies is intended to move smoothly between applications in a complex workflow without having to constantly present your credentials. S0 product teams will be able to embed this technology in their own applications alongside Okta’s core authentication and user management technology to build integrated customer experiences.


2018. Okta introduced new service - Sign in with Okta



Okta unveiled a new service "Sign in with Okta" that allows employees to sign into third party sites and apps just like they sign in their company applications with a single set of credentials. The new API allows developers to add a few lines code and give Okta customers the ability to sign into one another’s websites in a similar way that OAuth allows you to use your Google or Facebook credentials to sign onto consumer sites. When developers add this functionality, the user sees a “Sign in with Okta” button on the website or service they are accessing. They can then use their Okta login to get into these sites under whatever rules the site owner has defined.


2018. Okta partnered with ServiceNow



Okta and ServiceNow got together to build an app that helps ServiceNow customers using their security operations tools find security issues related to identity and take action immediately. Okta launched the Identity Cloud for Security Operations app today. It’s available in the ServiceNow app store and has been designed for customers who are using both toolsets. When a customer downloads and installs the app, it adds a layer of identity information inside the ServiceNow security operations interface, giving the operations team access to information about who specifically is involved with a security problem without having to exit their tool to find the information.


2017. Okta launches free service for startups



Online identity management provider Okta, which counts corporate clients like Nordstrom and government clients like the U.S. Department of Justice, said that it’s now going to let startups use its services for free. Young organizations with up to 25 employees will be able to use Okta Identity Cloud without charge for one year. CEO Todd McKinnon hopes that they’ll become corporate clients as their business grows and they’re satisfied with the secure sign-on services. There are a lot of companies in the secure sign-in space. When asked about startups like Duo or SailPoint, which recently went public, McKinnon said “they have one part of what we offer” and “we have a broad suite.” He believes Okta’s real competitors are the incumbents like IBM, Oracle, Salesforce and Computer Associates.


2017. Okta makes 2-factor authentication standard for all customers



Cloud identity provider Okta announced that it’s making 2FA the standard for all its customers. Research suggests that a large number of breaches are related to stolen or weak passwords. Okta recognizes that, so it’s implementing 2FA as a standard, presenting every user with a one-time passcode to add another layer of protection that will be harder for hackers to surface. What’s more, the company also sees the password reuse problem so it’s adding a compromised password detection tool, which can find commonly-used passwords from large, publicly-known data breaches and warn users if they are using them. It’s certainly a big step forward, and while 2FA isn’t a panacea,  it’s still better than just a username and password because it’s adding that additional layer of protection.


2016. Enterprise identity management leader Okta expands partnership with Box



Cloud identity management and mobility management provider Okta announced a partnership with Box to support device-level security for the Box mobile app. Okta and Box have a long history together but this expands the friendship. The new solution will allow to apply a set of policies on the device, such as requiring a device PIN before you can use any of the managed apps. Okta’s EMM solution also includes integrated identity across participating apps with Single Sign-On (SSO) along with unified provisioning across all devices, according to the company.