Avira vs Norton Antivirus

Last updated: August 11, 2021

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Avira
Avira Free Antivirus is an award-winning product that provides comprehensive protection against all types of threats, secures your data, protects your privacy and ensures your PC remains virus-free.
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Norton Antivirus
In order to better protect you, we have substantially enhanced our security services. We took everything you loved about Norton AntiVirus and added better protection, improved performance and superior design to create Norton Security Deluxe. It’s the best of Norton for your PCs, Macs, smartphones and tablets.
Avira vs Norton Antivirus in our news:

2021. NortonLifeLock and Avast merge in $8.1B deal



U.S. cybersecurity firm NortonLifeLock has acquired Czech rival Avast for $8.1 billion in order to create a global consumer security powerhouse. NortonLifeLock, formed in 2019 as a spin-off from Symantec, says the deal will create an industry-leading consumer cyber safety business and dramatically expand its user numbers thanks to Avast’s 435 million-strong customer base. Avast, founded in 1988, focuses on cybersecurity software for consumers and small and medium-sized businesses and describes itself as one of the largest security companies. However, the company has not been without controversy during its near-25-year history.


2020. Norton acquires Avira for $360M



NortonLifeLock announced that it would acquire the German security firm Avira for around $360 million in an all-cash deal. NortonLifeLock came into existence as a standalone company only last year after Symantec’s enterprise security business was acquired by Broadcom for nearly $11 billion. NortonLifeLock is itself today a publicly traded company with a market cap of about $11.5 billion. Avira, meanwhile, was until April of this year a bootstrapped tech business focusing mainly on security software for consumers. Its products include — like Norton itself — anti-virus software. Avira has a customer base of millions, covering about 30 million secured devices and 1.5 million paying customers. Avira has built its business around a freemium model that Norton said it plans to keep.


2020. German security firm Avira has been acquired by Investcorp



Avira, a cybersecurity company based out of Germany that provides antivirus, identity management and other tools both to consumers and as a white-label offering from a number of big tech brands, has been snapped up by Investcorp Technology Partners, the PE division of Investcorp Bank. Investcorp’s plan is to help Avira make acquisitions in a wider security consolidation play. The plan will be to make more acquisitions to expand Avira’s footprint, both in terms of products and especially to grow its geographic footprint: today the company is active in Asia, Europe and to a lesser extent in the US, while Investcorp has a business that also extends deep into the Middle East.