Avira vs Kaspersky
Last updated: December 09, 2020
Avira Free Antivirus is an award-winning product that provides comprehensive protection against all types of threats, secures your data, protects your privacy and ensures your PC remains virus-free.
Kaspersky Lab gives our customers the power to protect what matters most to them online. We create effective digital security solutions for users worldwide, providing protection for over 400 million people and 270,000 businesses. Our award-winning, innovative technologies help protect money, privacy and data from sophisticated online threats.
Avira vs Kaspersky in our news:
2020. Norton acquires Avira for $360M
NortonLifeLock announced that it would acquire the German security firm Avira for around $360 million in an all-cash deal. NortonLifeLock came into existence as a standalone company only last year after Symantec’s enterprise security business was acquired by Broadcom for nearly $11 billion. NortonLifeLock is itself today a publicly traded company with a market cap of about $11.5 billion. Avira, meanwhile, was until April of this year a bootstrapped tech business focusing mainly on security software for consumers. Its products include — like Norton itself — anti-virus software. Avira has a customer base of millions, covering about 30 million secured devices and 1.5 million paying customers. Avira has built its business around a freemium model that Norton said it plans to keep.
2020. German security firm Avira has been acquired by Investcorp
Avira, a cybersecurity company based out of Germany that provides antivirus, identity management and other tools both to consumers and as a white-label offering from a number of big tech brands, has been snapped up by Investcorp Technology Partners, the PE division of Investcorp Bank. Investcorp’s plan is to help Avira make acquisitions in a wider security consolidation play. The plan will be to make more acquisitions to expand Avira’s footprint, both in terms of products and especially to grow its geographic footprint: today the company is active in Asia, Europe and to a lesser extent in the US, while Investcorp has a business that also extends deep into the Middle East.
2017. Kaspersky Lab released free antivirus
Kaspersky Lab has launched a free version of its antivirus software in the U.S. with plans for a global rollout over the next four months. Like similar alternatives Kaspersky Free provides the core essentials, including email and desktop antivirus protection, the ability to quarantine infected files, as well as automated updates. The free version lacks some of the premium features users can purchase for $50 annually per device, including virtual private network (VPN), parental controls and extra protection for online financial transactions. Kaspersky claims that its free software option is light on ads, though users may be paying for the uncluttered interface by providing user data to Kaspersky.