Adobe Experience Cloud vs Oracle Marketing Cloud

Last updated: September 10, 2019

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Adobe Experience Cloud
Adobe Experience Cloud gives you the most complete set of integrated digital marketing solutions available. It provides everything you need to organize, access, and personalize your marketing content. It gives you deep insights into what’s working with your customers and the ability to consistently deliver the best experiences to every customer across every channel.
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Oracle Marketing Cloud
Oracle Marketing Cloud personalizes customer experiences with marketing software including content marketing, social marketing, and data management.
Adobe Experience Cloud vs Oracle Marketing Cloud in our news:

2019. Latest Adobe tool helps marketers work directly with customer journey data



Adobe has a lot going on with Analytics and the Adobe Experience Cloud, a place to gather data to understand customers better. Today, it announced a new analytics tool that enables employees to work directly with customer journey data to help deliver a better customer experience. The customer journey involves a lot of different systems, from a company data lake to CRM to point of sale. This tool pulls all of that data together from across multiple systems and various channels and brings it into the data analysis workspace, announced in July.


2018. Adobe acquires Marketo for $4.75 billion



Adobe it to acquire marketing automation company Marketo for $4.75 billion. The deal gives Adobe a strong position in enterprise marketing as it competes with Salesforce, Microsoft, Oracle and SAP. It also gives Adobe a huge boost for its Marketing Cloud offering and provides it with not only a missing piece, but Marketo’s base of 5000 customers and the opportunity to increase revenue in this part of their catalogue, while allowing them to compete harder inside the enterprise.


2017. Adobe Campaign gets AI-features



Adobe announced a number of new capabilities for its Adobe Campaign email marketing tools. Most of these are available now (better dashboards, new email templates, better support for multilingual campaigns), but the most interesting are new machine learning-powered features that allow to find the best subject lines for emails and soon, it’ll also be able to suggest just the right image to show to the right person who opens a marketing email. Another new predictive feature the company showed off is a new tool for predicting customer churn based on how users engage with emails. That’s some pretty standard machine-learning stuff, but like all of these projects, it’s only as good as the data you feed it. Combined with data from Campaigns, this tool can predict when a customer is likely to unsubscribe from a service, for example.


2015. Marketing platform Adobe Campaign adds new integrations



The new Adobe Campaign integrations include what Adobe officials call contextually relevant email, shoppable media experiences and other integrations across Adobe Marketing Cloud solutions. With "contextually relevant emails," Adobe wants to provide marketers with the capabilities to capture the right email at the point when a prospect opens an email. It captures contextual data from Adobe Target and Adobe Campaign (e.g., purchase history, interests, time, location, demographic details, etc.). The content can also change while it’s in the inbox or updated later as other contextual data is gathered. Other integration work includes capabilities out of Adobe Experience Manager, helping marketers by automating the process of personalization better so marketers don't have to spend time coding. It's a "drag and drop" world for many marketers, and Adobe's trying to cater to that here.


2014. Oracle acquired marketing data provider Datalogix



Oracle announced its intention to buy Datalogix, a data marketing specialist that gleans consumer sentiment data via pacts with Facebook and Twitter and other sources. As companies in the consumer product goods, automotive and other industries try to reap the biggest possible advantage from social networks,  the data gathered by companies like Datalogix, Acxiom and Epsilon is seen as extremely valuable. This purchase comes 10 months after Oracle purchased Bluekai, another player in this data aggregation space.


2013. Oracle Buys Responsys for $1.5 Billion, Merges with Eloqua



Exactly a year to the day after Oracle announced its $871 million buy of marketing automation company Eloqua, Larry Ellison and company announced plans to acquire marketing cloud player Responsys for $1.5 billion. Oracle's dive into the marketing arena in 2012 has ticked off a year of acquisitions, most notably resulting in a competition with its major competitor, Salesforce. Salesforce bought ExactTarget in mid 2012 in response to the Eloqua buy. That move came less than a year after ExactTarget itself had bought up B2B marketing automation vendor Pardot. Now both Oracle and Salesforce have marketing systems that are expressly designed for either B2B or B2C customers.