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AdMob vs Flurry
July 26, 2023 | Author: Michael Stromann
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AdMob is a leading global mobile advertising network that helps app developers monetize and promote their mobile and tablet apps with ads. Promote your apps to hundreds of millions of smartphone and tablet app users across the AdMob network. Cross-promote within your own apps for free with house ads.
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Flurry’s mission is to optimize the mobile experience through better apps and more personal ads. Our market leadership in mobile analytics means data is at the center of everything we do. We turn this insight into accelerated revenue and growth solutions for publishers and developers, and more effective mobile advertising solutions for brands and marketers.
AdMob and Flurry are both popular mobile advertising platforms, but they have distinct differences in their features, targeting capabilities, and analytics offerings. AdMob, owned by Google, is a comprehensive mobile ad network that allows app developers to monetize their mobile applications through various ad formats, including banner ads, interstitial ads, and rewarded video ads. It offers robust targeting options, such as audience demographics, interests, and user behavior, to deliver relevant ads to app users. AdMob also provides detailed analytics and reporting tools to track ad performance and revenue. Flurry, on the other hand, is a mobile analytics and advertising platform that offers insights into app usage, user behavior, and ad performance. It provides app developers with detailed analytics and reports to understand their audience, optimize user experience, and measure the effectiveness of ad campaigns. Flurry also offers ad monetization options, although it is primarily known for its analytics capabilities.
See also: Top 10 Mobile App Analytics platforms
See also: Top 10 Mobile App Analytics platforms
AdMob vs Flurry in our news:
2015. Flurry to provide analytics for Apple Watch app developers
Mobile analytics service Flurry, which is under the ownership of Yahoo, has unveiled its support for the Apple Watch. With the increasing number of developers focusing on building applications for the Apple Watch ecosystem, understanding user engagement with these small-screen apps becomes crucial. User behavior and relevant metrics for Apple Watch applications are likely to differ significantly from those of smartphone apps. Flurry's introduction of Apple Watch metrics enables developers to track various aspects, including new users, active users, total event occurrences per day, daily average event occurrences, daily average unique event users, and the percentage of app users engaging with the watch extension. This announcement follows the recent news from mobile marketing firm Fiksu and Kochava, both of which also introduced tracking capabilities for Apple Watch events. App Annie has similarly updated its Store Stats to accommodate Apple Watch tracking. However, as one of the prominent players in the mobile analytics field, Flurry's support is expected to have a widespread impact, reaching a diverse range of app developers.
2014. Yahoo acquired mobile analytics service Flurry
Yahoo is purchasing Flurry, a mobile app analytics and advertising startup, for an estimated price range of $200-$300 million. Flurry collaborates with approximately 170,000 developers, collecting data from 150 billion app sessions per month, to provide valuable insights to app publishers regarding their audiences, app usage, and app performance. This information helps enhance app functionality and optimize revenue generation. Flurry's data powers an advertising platform utilized by brands to target specific audiences on apps within Flurry's network, and enables developers to monetize their apps with more relevant inventory. The acquisition of Flurry not only boosts Yahoo's mobile advertising revenues but also positions Yahoo as a key player in the monetization and utilization of mobile technology as it expands its ad tech business.
