Act-On vs HubSpot
Last updated: April 07, 2020
Act-On's easy-to-use marketing automation helps you get more done – email, lead generation, social media, analytics – with less time and effort. Lead nurturing is the technique of communicating with prospects in a timed cadence to keep them engaged with your company and help them progress through the buyer’s journey. With Act-On’s simple drag and drop interface, you can create an automated program to manage the whole process and include both sales and marketing in the right steps. Cultivate your leads and increase conversion, with less time and effort.
HubSpot offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. They’re powerful alone — but even better when used together.
Act-On vs HubSpot in our news:
2020 - HubSpot unveils new content management system for marketers
HubSpot, the inbound marketing firm, is launching a standalone content management system designed to make it easy for marketing personnel to add and update content. While content management, in a sense, has been core to HubSpot from the beginning — many companies use their blogging platform, for example — the company built this one from the ground up for marketers. It allows developers to use the languages they want to build the site, while taking advantage of the HubSpot CMS’s modular structure. At the same time, the modules give marketers a friendly interface to make frequent changes required in a modern website.
2018 - HubSpot added customer service tools to its marketing platform. Your move, HootSuite !
HubSpot is expanding beyond sales and marketing with the official launch of its Service Hub for managing customer service. It includes an universal inbox for all your customer communications, a bot-builder to automate some of those customer interactions, tools for building a company knowledge base (which can then be fed into the bot-builder), tools for creating surveys and a dashboard to track how your service team is doing. ServiceHub benefits from being integrated with HubSpot’s existing products, allowing businesses to track their interactions with a customer across sales, marketing and support. The conclusion is that HubSpot provides better service feature than HootSuite
2017 - HubSpot unveiled Conversations
CRM, marketing, sales and customer experience provider HubSpot unveiled a series of product updates that include integrations with Facebook (advertising), Shopify (ecommerce) and a new "Conversations" tool that, with the help of chatbots, unites customer messages into one inbox. According to HubSpot, Conversations is the evolution of our live chat platform. Having messages in one place is critical for moments like the handoff from sales to support. Features include conversation tie-ins to HubSpot CRM and the ability to build chatbots to aid the conversations process — leveraging technology from HubSpot’s recent acquisition of chatbot platform Motion AI. So HubSpot becomes more social if compared vs Marketo
2017 - Marketing platform HubSpot acquires AI startup Kemvi to keep up with Percolate
Inbound marketing and sales platform HubSpot has acquired Kemvi, a startup applying artificial intelligence and machine learning to help sales teams. A few months ago, Kemvi launched DeepGraph, a product that analyzes public data so that salespeople can ident ify the best time (say, after a job change or the publication of an article) to reach out to potential customers. It also proactively reaches out to verify leads. HubSpot had been looking for new ways to bring AI technology into its platform to fight Percolate. It found Kemvi particularly appealing because it addressed a real need among salespeople.
2015 - HubSpot launches own CRM system
HubSpot, a company best known for its marketing tools, launches its CRM product out of beta. The product is free, but HubSpot’s sales “acceleration” tool, Sidekick, will run you $50 per seat, per month. The company describes the CRM tool as built to help sales reps avoid some of the tedium that comes with data entry and interaction management. Its tool automatically takes in data from a reps sales process, and arranges it in a chronological format. The model of getting free software into companies and then upselling their IT departments is a method that software companies like Dropbox and Box have used to strong effect. There are still costs associated with that sales process, but, certainly, having your products inside more shops does cut some friction.
2014 - Marketing giant HubSpot files $100M IPO
HubSpot, the provider of marketing automation software has officially filed an IPO to raise up to $100 million. HubSpot is following in the footsteps of its competitor Marketo, which went public last year. Other rivals, including Eloqua and ExactTarget sold themselves to bigger, broader software companies — Eloqua to Oracle for $871 million in late 2012 and ExactTarget to Salesforce.com for for $2.5 billion in six months later. By the way, Salesforce as well as Google are also investors in HubSpot.
2011 - Hubspot: how to attract customers and Salesforce money using Inbound marketing
HubSpot - this is a Boston based startup that provides a set of tools for Inbound internet marketing. In contrast to the Outbound marketing, that uses cold calling to potential customers, Inbound-marketing focuses on the development of company's Internet presence in order to generate and qualify leads. HubSpot service includes CMS for creating company site and blog, SEO-tools for keyword selection and page optimization, social networks monitoring tools (Facebook, Twitter ...), Email sending tools and analytical tools - something like a SEO CRM that stores customer's internet history (when he visited your site, what pages opened, what forms filled in). But apparently the most effective Inbound-marketing tool (at least for HubSpot) - is their YouTube channel.
It seems that HubSpot marketers spend all their time creating videos starring the employees that work in the HubSpot office. HubSpot's YouTube channel is fantastic - it contains music videos, trailers, TV shows where they glorify Inbound-marketing and troll Outbound-marketing. And it gives results, at least judging by the amount of investments in the company. Today, the Series D round of funding was closed and HubSpot has got another $32 million from Google, Salesforce and Sequoia Capital.